If you’re running a growing business in Fort Worth and need smart marketing help without hiring a full-time executive, a fractional CMO might be just what you need. These pros jump in part-time, bring tons of experience, and help drive real results. Let’s walk through what a fractional CMO actually does, who the top ones are in Fort Worth, and how to find the right fit for your business.
What is a Fractional CMO?
A fractional CMO (Chief Marketing Officer) is a marketing expert who works with your business on a part-time or contract basis. They bring the same skills and leadership as a full-time CMO but without the big salary and long-term commitment. You get executive-level marketing guidance without having to bring someone on full-time. That means they can help set your overall strategy, manage marketing campaigns, lead your internal team, and make sure your efforts are aligned with your business goals.
This kind of setup is especially useful for small to mid-sized businesses that need experienced marketing leadership but aren’t ready to commit to a full-time executive. It gives you access to high-level expertise while keeping your costs manageable.
NUOPTIMA’s C-Suite Connect: Elevating Marketing Leadership in Fort Worth
NUOPTIMA’s C-Suite Connect, founded by Alexej Pikovsky, is transforming marketing leadership for Fort Worth’s fast-growing businesses by providing access to pre-vetted, fractional CMOs. These marketing leaders are equipped to deliver real impact through strategic planning and data-backed execution. We specialize in working with founder-led businesses, ensuring that every CMO in our network has been rigorously vetted and selected for both capability and cultural alignment.
Our multi-step selection process includes:
- Background check: Verifying a proven history of driving marketing success and business growth
- Marketing strategy assessment: Evaluating ability to create and execute effective marketing plans
- Reference calls: Confirming real-world results and leadership skills
- Culture fit interview: Ensuring alignment with each client’s values and vision
- Paid trial sprint: Testing real-time performance before long-term engagement
Only the most outstanding marketing executives are accepted into NUOPTIMA’s C-Suite Connect network.
What makes NUOPTIMA C-Suite Connect the right choice for Fort Worth companies:
- Strategic Leadership + Hands-On Execution: Our CMOs don’t just plan, they act and deliver measurable results
- Local Market Insight: Deep understanding of Fort Worth’s unique business environment and growth sectors
- Fast Matching Process: Be connected with the right fractional CMO in just 7 to 10 days
- Founder-Focused Matching: Each placement is personally reviewed by Alexej to ensure the highest level of fit and effectiveness
With C-Suite Connect, NUOPTIMA helps Fort Worth businesses sharpen their marketing strategy, scale smarter, and build sustainable growth, all while staying aligned with their broader business goals.
Top Fractional CMOs for Fort Worth Businesses
1. David Richards
David Richards is a seasoned marketing leader with over 24 years of experience helping mid-sized manufacturing companies grow through brand-led strategy and creative execution. Based in Fort Worth, Texas, David serves as a creative fractional CMO and principal at BRING Studios, where he partners with manufacturing clients to build marketing strategies that are not only strategic but also deeply human and brand-driven.
Deep Industry Expertise in Manufacturing
David has worked across a wide spectrum of manufacturing sectors including healthcare, wellness, marine, food, agriculture, brewing, heavy equipment, technology, and furniture. His approach blends strategy with creativity, helping brands stand out in traditionally technical or overlooked industries. He’s especially skilled at turning complex offerings into relatable, engaging brand stories.
Proven Results
David’s strategic guidance has led to measurable success, such as:
- Boosting sales by 15% in 12 months for a mid-sized manufacturer
- Increasing website traffic by 40% following a targeted video campaign
- Leading a full company rebrand that resulted in 50% revenue growth
- Doubling a company’s valuation through packaging redesign and brand positioning
How He Works
David typically works with clients for 2 to 8 hours per week over a 3 to 6 month period, providing flexible but committed leadership. He functions as a fully integrated member of the leadership team, guiding brand development and overseeing creative execution while freeing up the CEO or sales team to focus on growth.
Services and Skills
His services include:
- Brand development and positioning
- Marketing strategy
- Digital campaign design
- Video production
- Go-to-market planning
- Creative direction and team leadership
David’s approach focuses on authenticity and emotional connection in branding. He believes manufacturers succeed best when they let their brand personality shine through at every customer touchpoint. His “Widgets to Winning” philosophy emphasizes building brands that create real, lasting relationships rather than transactional interactions.
Education
David studied advertising at Watford College and also attended Jordanhill College School.
Contacts
- LinkedIn: www.linkedin.com/in/bringresults
2. Tiffany Hobson
Tiffany Hobson is a high-impact marketing strategist with over 20 years of experience helping brands grow through a combination of creative leadership, operational precision, and data-driven decision-making. Based in Fort Worth, she brings a rare mix of agency, corporate, and global consulting expertise to the table. As a fractional CMO, Tiffany partners with B2B businesses that are ready to evolve, scale, or reposition for long-term growth.
Deep Industry Expertise in B2B and Brand Transformation
Tiffany’s background includes work across a wide range of industries including tech, healthcare, retail, manufacturing, and sustainability. She has led brand transformation initiatives for enterprise organizations, private equity-backed firms, and startup ventures across the US and Europe. From launching e-commerce growth plans to building purpose-led brand platforms, her focus is always on driving measurable growth and lasting brand relevance.
Proven Results
Tiffany’s leadership consistently delivers bottom-line results. Highlights include:
- 30% growth in e-commerce sales for a legacy office supply brand
- A complete brand and innovation overhaul that unlocked new sustainable market opportunities
- $180K in operational savings within six months
- Development of scalable marketing systems used across startups and national franchises
How She Works
As a fractional CMO, Tiffany integrates seamlessly into leadership teams to bring clarity, alignment, and impact. She excels in high-stakes, fast-moving environments where companies need both strategic thinking and fast execution. Whether she’s working 8 hours a week or guiding full-scale transformation, her work is intentional, data-backed, and always centered on outcomes.
Services and Skills
Her services include:
- Brand positioning and narrative strategy
- Go-to-market planning and launch roadmaps
- E-commerce growth and digital acceleration
- Sustainability and ESG marketing
- Marketing operations setup and optimization
- Executive team alignment and messaging strategy
Tiffany’s leadership style is direct, empowering, and collaborative. She’s known for helping businesses make confident marketing decisions rooted in insight and backed by action.
Education
Tiffany holds an MBA in International Business from the University of South Dakota Beacom School of Business and a BA in Political Science from The University of Texas at Arlington. Her early international work with a Norwegian telecom startup shaped her ability to lead global teams and navigate cross-market strategy.
Contacts
- LinkedIn: www.linkedin.com/in/tiffanyhobson
3. Courtney Todd
Courtney Todd is a seasoned marketing executive and creative director with nearly 20 years of experience helping consumer-focused brands develop high-performing marketing engines. Based in Fort Worth, she is the founder of Umlaut Agency and a sought-after fractional CMO for companies looking to build or revitalize their brand presence, improve digital performance, and grow customer engagement through powerful storytelling and design.
Deep Industry Expertise in B2C and Consumer Experience
Courtney specializes in working with B2C brands across industries like beauty, entertainment, retail, healthcare, and lifestyle. Her ability to fuse brand identity with smart marketing strategy has helped companies like Juvia’s Place, Fly Tru, Evry Health, and The Gameroom powered by Hasbro launch, scale, and reach new audiences. Her role with The Gameroom powered by Hasbro is a standout case: she led everything from branding and digital strategy to interior design and launch rollout. The result was a dynamic, immersive experience for a multigenerational audience, blending creativity and strategy in a way few can replicate.
Proven Results
Courtney’s marketing leadership has driven powerful results for growing consumer brands:
- Increased website traffic by 250% for a beauty brand through digital ad strategy
- Achieved 300% growth in qualified leads in two months via demand generation tactics
- Built multiple in-house marketing teams from the ground up to improve execution
- Launched brand campaigns that have received national media attention and consumer acclaim
- Led brand rollout and experiential marketing for multi-sensory entertainment destinations
How She Works
Courtney offers strategic marketing leadership through fractional engagements with a hands-on approach. She’s not just a planner, she’s a builder and a doer. Whether she’s leading as a VP of Marketing or stepping in part-time as a creative strategist, she gets under the hood of the brand, aligns teams, and implements marketing systems that scale.
Her client model is especially well-suited for B2C brands looking for fresh momentum, customer-focused storytelling, and improved brand positioning without hiring a full-time CMO.
Services and Skills
Courtney provides a wide range of services for brands at every stage:
- Brand development and messaging
- Go-to-market strategy and launches
- Creative direction and design oversight
- Digital advertising and social media
- Demand generation and lead funnels
- Web design and multi-platform content strategy
She leads both strategy and execution, helping brands go from concept to launch with clarity and confidence.
Education
Courtney earned her MFA in Dramaturgy and Script Development from Columbia University and holds a BA in English and Comparative Religion from Southern Methodist University. Her storytelling background deeply informs her approach to branding, giving her an edge in crafting compelling narratives that resonate with modern consumers.
Contacts
- LinkedIn: www.linkedin.com/in/courtneytodd
4. Rebecca Walden
Rebecca Walden is a respected marketing executive and communications strategist based in Fort Worth with more than 15 years of experience leading marketing initiatives that drive engagement, loyalty, and measurable revenue growth. As a fractional CMO, Rebecca focuses on helping fintech and B2B companies refine their messaging, sharpen their go-to-market strategies, and build marketing systems that support long-term customer acquisition and brand positioning.
Deep Industry Expertise in Fintech and Strategic Communications
Rebecca’s specialty lies in the intersection of content, customer-centric strategy, and market-facing leadership. Her work is particularly impactful in the fintech sector, where she’s helped companies align messaging with business goals, launch products, and stand out in crowded, complex markets. Her background spans corporate, higher education, payments, and technology, giving her a versatile approach to solving modern marketing challenges.
She has held marketing leadership roles at organizations like Corvia and First American Payment Systems, where she was instrumental in evolving their brand narrative, optimizing sales enablement, and unifying marketing efforts across teams.
Proven Results
Rebecca has a track record of leading strategic transformations and unlocking growth. Examples include:
- Developing GTM strategies that support both product launches and long-term sales cycles
- Building brand clarity and differentiation for fintech platforms in highly competitive landscapes
- Strengthening internal marketing processes to deliver cohesive campaigns across channels
- Creating content frameworks that fuel both inbound strategy and external communications
- Coaching cross-functional teams to align around shared marketing and business objectives
How She Works
As a fractional CMO and consultant, Rebecca partners with companies on both short-term and retained projects. Her work is hands-on, insight-driven, and focused on practical execution. She brings clarity to complex challenges and helps marketing teams stay aligned with leadership and revenue goals.
Her clients often turn to her during inflection points, such as post-acquisition transitions, brand pivots, product launches, or sales downturns, when focused strategy and clean communication are critical to moving forward.
Services and Skills
Rebecca offers fractional leadership in:
- Go-to-market strategy
- Strategic messaging and positioning
- Sales enablement and content strategy
- Competitive differentiation
- Marketing operations and campaign analysis
- Leadership coaching and stakeholder alignment
She’s also a published writer and global speaker, known for her ability to blend storytelling with strategic insights to engage audiences across industries.
Education
Rebecca earned her BA in English and Journalism from The University of Alabama. She continues to serve as a contributor to national media outlets like Reader’s Digest, Southern Living, and HuffPost, and sits on multiple boards, including Brighter Magazine and PayTech Women’s President’s Advisory Council.
Contacts
- LinkedIn: www.linkedin.com/in/rebeccacwalden
5. Dacia Coffey
Dacia Coffey is a dynamic marketing strategist and CEO of The Marketing Blender, a Fort Worth-based B2B marketing agency that helps businesses accelerate revenue and stand out in crowded, complex markets. With more than 20 years of experience, she brings together sales expertise, brand storytelling, and deep knowledge of buyer psychology to deliver marketing that drives results. As a fractional CMO, Dacia partners with growth-minded businesses ready to elevate their brand, align their teams, and scale efficiently.
Deep Industry Expertise in B2B and Revenue Acceleration
Dacia specializes in helping B2B companies in manufacturing, healthcare, software, and professional services integrate their marketing directly into the sales cycle. She’s led high-impact strategies for organizations navigating rapid change, M&A transitions, and new market entry. Her agency is known for building full-funnel systems that combine branding, digital, lead gen, and sales enablement into one cohesive plan.
Proven Results
Dacia’s leadership is focused on measurable business outcomes. Key achievements include:
- Building marketing systems that increase inbound leads and shorten sales cycles
- Leading clients to exceed $1M in revenue through her CMO-led lab for small businesses
- Repositioning technical brands to break into new verticals and win market share
- Driving alignment between sales and marketing teams to improve close rates
- Optimizing digital strategies to boost ROI across paid and organic channels
How She Works
As a fractional CMO, Dacia works closely with executive teams to clarify vision, shape strategy, and build actionable roadmaps. She thrives in complex B2B environments where messaging needs to cut through noise and support consultative sales. Whether leading workshops, overseeing a full outsourced team, or stepping in on a part-time executive basis, her approach is always results-driven and rooted in business strategy.
Services and Skills
Dacia’s services include:
- Marketing strategy and planning
- Brand positioning and message differentiation
- Sales and marketing alignment
- Digital marketing and lead generation
- KPI development and dashboard setup
- Executive coaching and workshop facilitation
She’s also a motivational keynote speaker and the author of Corporate Caffeine, where she shares real-world insights on how to lead marketing that fuels business growth.
Education
Dacia holds a Bachelor of Business Administration in International Business from the University of Georgia – Terry College of Business. She’s a Certified Process Consultant and an active speaker for Vistage and Convene CEO peer groups. Her leadership has been recognized with honors including the Entrepreneur of Excellence by Fort Worth Inc. and AAF Dallas’s Women to Watch.
Contacts
- LinkedIn: www.linkedin.com/in/daciacoffey
6. Mellora Moore
Mellora Moore is a seasoned marketing executive and product strategist with over 20 years of experience launching more than 300 products across consumer and B2B markets. Based in Fort Worth, she currently serves as a fractional CMO at The Marketing Blender, where she helps businesses grow by uniting brand storytelling with data-driven decision-making. Known for her results-focused leadership and deep product marketing expertise, Mellora thrives in fast-paced environments that demand creativity, precision, and cross-functional alignment.
Deep Industry Expertise in Product Marketing and Brand Building
Mellora brings strategic depth across industries including consumer goods, biotech, education, furniture, beauty, and SaaS. She’s led go-to-market efforts in 19 international markets, driven commercial strategies for direct-to-consumer brands, and reimagined brand identity for both startups and legacy companies.
Her work spans brands such as Mary Kay, American Leather, Academic Partnerships, and Auxergen. Whether launching skincare lines or repositioning fragrance portfolios in Europe, her strategies are always grounded in customer insight and market opportunity.
Proven Results
Mellora’s leadership has delivered meaningful, measurable results:
- $44 million in new revenue from launching an education vertical at Academic Partnerships
- $72K in incremental revenue from a single multi-channel campaign
- 40% increase in lead generation through SEO, SEM, and email optimization
- $60K in savings from shifting photography to CGI and $45K more from sampling efficiency
- 15% boost in wholesale contribution from product portfolio repositioning in Europe
How She Works
As a fractional CMO, Mellora quickly diagnoses marketing challenges and sets brands on a clear path to growth. Her approach is collaborative and holistic, combining analytics, team alignment, and a deep understanding of buyer behavior. She’s known for building high-performing teams, coaching leadership, and guiding both B2C and B2B clients through marketing transformations.
Whether she’s supporting a rapid e-commerce launch or reshaping brand identity across continents, Mellora brings structure, momentum, and impact to every engagement.
Services and Skills
Mellora’s areas of focus include:
- Brand development and rebranding
- Go-to-market and launch strategies
- Product positioning and storytelling
- Digital marketing and demand generation
- Team development and marketing leadership
- CRM and marketing automation (HubSpot, Salesforce)
- Sales and marketing alignment
She combines creative vision with operational discipline, helping businesses connect their product truth to the people who need it most.
Education
Mellora holds a BA in Mass Communication from Louisiana State University with a minor in Economics. She also completed MBA coursework at The University of Dallas, including studies in global strategy, operations, and marketing. She is certified in Strategic Leadership from Dartmouth College and Digital Marketing from HubSpot Academy.
Contacts
- LinkedIn: www.linkedin.com/in/mellora-moore
7. Kimisha (Kim) Singh
Kimisha Singh is a dynamic marketing and operations leader with a proven track record in scaling business growth through strategic communication, brand storytelling, and operational optimization. With over a decade of experience across fintech, education, financial services, and startup environments, Kimisha excels in aligning marketing, sales, and operations into a unified, revenue-driving force. Based in Fort Worth, she currently serves as a fractional CMO and strategic advisor for emerging and growth-stage companies.
Strategic Experience Across Industries and Functions
Kimisha has held senior roles in both corporate and startup settings, including Chief Marketing Officer and Chief Operating Officer at Horizon Trust Company, Head of Operations at Tontine Trust, and Head of Product Operations at Financial Match. Her expertise spans financial services, fintech, real estate investment, and contracting sectors.
Her ability to build cross-functional systems and lead integrated marketing strategies has helped businesses streamline processes, improve customer engagement, and drive revenue growth.
Proven Results
Kimisha’s work consistently delivers operational efficiency and brand visibility. Highlights include:
- Led strategic marketing and PR efforts that directly contributed to consistent sales growth at Horizon Trust over nearly a decade
- Developed end-to-end marketing and communications systems for MEGS Contracting Services, positioning the brand for early-stage growth
- Implemented CRM and automation tools that cut closing prep time and improved the customer experience at Financial Match
- Improved cross-team messaging and executive communication across distributed teams
- Created award submissions, event strategies, and internal comms that aligned corporate vision and elevated executive presence
How She Works
As a fractional CMO, Kimisha brings a mix of strategic clarity and hands-on execution. She is especially effective in early-growth or transitional business phases, where clear messaging and operational rigor are crucial. Kimisha quickly identifies inefficiencies, strengthens brand identity, and brings internal alignment to cross-functional teams.
Her approach is collaborative, grounded in data, and focused on long-term brand value. She thrives in environments that require agility, empathy, and strategic foresight.
Services and Skills
Kimisha specializes in:
- Strategic communications and PR
- Brand development and storytelling
- Internal communication strategy and employee engagement
- Marketing operations and automation
- Executive visibility and thought leadership
- CRM integration and customer journey design
Her unique strength lies in bridging the gap between marketing vision and execution across departments.
Education
Kimisha holds a Bachelor of Arts in Liberal Studies from the University of Central Florida. She has also completed extensive coursework and certifications in communication, leadership, and digital marketing, including programs from LinkedIn Learning and getAbstract.
Contacts
- LinkedIn: www.linkedin.com/in/kim-singh-7254881a5
Why a Fractional CMO is Great for Fort Worth Businesses
Fort Worth is a growing hub for startups, tech companies, and local service businesses. But not every business can afford or even needs a full-time marketing executive. That’s where fractional CMOs come in.
They Understand the Local Market
Many fractional CMOs based in Fort Worth know the city and surrounding areas well. They understand what works here, whether you’re targeting local customers or growing nationally from a Fort Worth base.
They Bring Big Ideas Without Big Overhead
Fractional CMOs often come from senior marketing roles in large companies. They bring that same high-level thinking to your business without the cost of a full-time hire.
Fast Impact, No Long-Term Lock-In
You can bring a fractional CMO on board quickly to solve real marketing problems. And since it’s a flexible setup, you’re not locked into long-term contracts.
How to Choose the Right Fractional CMO for Your Business
Not all fractional CMOs are the same. Here’s how to find the one that fits your needs.
1. Know What You Need Help With
Are you struggling with branding, lead generation, digital ads, or something else? Make sure the CMO you choose has experience in the areas you need most.
2. Look for Industry Experience
Some fractional CMOs specialize in certain industries like tech, healthcare, or retail. If they’ve worked with businesses like yours before, they’ll likely be able to hit the ground running.
3. Ask for Case Studies or References
Great fractional CMOs should have success stories to share. Ask about past results and whether you can talk to a past client.
4. Check for a Good Culture Fit
Since they’ll be working closely with your team, you want someone who fits your style. Personality matters just as much as skills.
Final Thoughts
Hiring a fractional CMO is one of the smartest moves a growing business can make, especially in a competitive market like Fort Worth. Whether you’re launching a new product, realigning your brand, or simply trying to scale without the cost of a full-time executive, these experts bring leadership, strategy, and real marketing ROI.
From brand building and digital transformation to operational alignment and data-backed decision-making, Fort Worth’s top fractional CMOs offer a range of solutions to fit your company’s stage and goals. If you’re serious about growth, it’s time to tap into the power of fractional expertise.
FAQ
A fractional CMO (Chief Marketing Officer) is a senior marketing leader who works with companies on a part-time or contract basis. They offer strategic direction and oversight for all marketing activities without the cost of hiring a full-time executive.
Fort Worth has a vibrant business community with a strong presence in manufacturing, technology, healthcare, and B2B services. A fractional CMO helps these businesses scale, launch new products, and compete effectively without committing to a full-time hire.
Look for someone with experience in your industry, a strong track record of measurable results, and the ability to integrate with your leadership team. Chemistry and communication are also key — your CMO should feel like a true partner, not just a vendor.
Yes. Most fractional CMOs today are well-versed in digital strategies, including SEO, SEM, email marketing, content, social media, and analytics. They can also guide the selection of marketing tools and team structures.
