Los Angeles is home to some of the best marketing minds who specialize in helping businesses thrive without the commitment of a full-time Chief Marketing Officer. Whether you’re a startup or an established brand, these fractional CMOs bring in-depth expertise and strategic insights to take your marketing efforts to the next level. With their flexible and results-driven approach, they can be the key to unlocking the growth potential of your company. Let’s explore some of the top fractional CMO experts in Los Angeles who can help drive your business forward.
What is a CMO?
A Chief Marketing Officer (CMO) is the executive responsible for overseeing a company’s marketing strategy and initiatives. Their role is to ensure that the brand’s messaging, market positioning, and campaigns align with the business’s overall goals and objectives. A CMO typically manages all aspects of marketing, from digital strategies and content creation to customer engagement and market research. They also analyze trends and consumer behavior to adjust strategies that will drive growth and brand awareness.
In many companies, a CMO is a full-time, high-level executive. However, for businesses looking for expertise without the long-term commitment or cost, a fractional CMO offers a flexible alternative. This model allows companies to access top-tier marketing leadership on a part-time basis, helping them scale and grow without the need to hire a permanent executive.
NUOPTIMA’s C-Suite Connect: Redefining Financial Leadership
NUOPTIMA’s C-Suite Connect, founded by Alexej Pikovsky, is revolutionizing financial leadership for Los Angeles’s dynamic businesses by offering access to pre-vetted, fractional CFOs who drive profitability through data-driven strategies. We specialize in supporting founder-led companies, with our CFOs being hand-picked through a meticulous vetting process overseen directly by Alexej himself.
Our selection criteria include:
- Background check: Verifying a proven track record of financial success.
- Financial modeling exam: Testing expertise in strategic forecasting and analysis.
- Reference calls: Confirming credibility and impact.
- Culture fit interview: Ensuring alignment with your company’s vision and values.
- Paid trial sprint: Demonstrating real-world execution and results.
Only the most exceptional CFOs are selected for our C-Suite Connect network, ready to provide transformative financial guidance.
What makes NUOPTIMA C-Suite Connect unique:
- Strategy + Execution: CFOs who integrate high-level financial planning with hands-on implementation.
- Los Angeles Expertise: A deep understanding of the city’s competitive markets, from tech to e-commerce.
- Rapid Matching: Connect with a tailored CFO in just 7-10 days.
- Founder-Aligned Precision: Alexej personally reviews each placement to ensure a perfect cultural and strategic fit.
At NUOPTIMA, we empower Los Angeles businesses to optimize cash flow, scale efficiently, and align financial strategy with growth goals, all while leveraging our data-driven marketing insights.
Leading Fractional CMOs in Los Angeles
1. Jennifer Quiroz, Fractional CMO | Marketing Strategy & Execution
Jennifer Quiroz is an experienced fractional CMO specializing in marketing strategy and execution across industries like SaaS, tech, entertainment, and professional services. She provides comprehensive marketing support, guiding businesses from concept to execution. Jennifer combines strategic insight with hands-on leadership to help companies develop effective marketing plans and drive growth.
Core Focus
Jennifer specializes in branding, campaign development, and marketing strategy, focusing on delivering impactful solutions that align with her clients’ objectives. She is highly adept at translating complex business goals into actionable marketing strategies.
Operational Marketing Highlights
- Lead comprehensive marketing initiatives, from campaign planning to execution.
- Craft compelling copy and develop diverse marketing content across multiple platforms.
- Provide project and account management for clients, ensuring a cohesive marketing approach.
- Collaborate with businesses to create and refine branding and messaging strategies.
CMO Achievements
- Worked with notable companies and agencies such as iHeartMedia, Twentieth Century Fox, Toyota, and Aquafina.
- Led successful marketing campaigns in industries like entertainment, SaaS, tech, and radio.
- Developed tailored marketing strategies that have helped businesses scale efficiently and achieve long-term growth.
Education and Work Experience
- Education: Jennifer holds a degree from Stanford University.
- Work Experience: Jennifer is a Fractional CMO & Marketing Consultant at Jennifer Quiroz Marketing. She previously led marketing strategies at Broadcast Music, Inc., LivingSocial, iHeartMedia, and ClearChannel, specializing in B2B marketing and integrated campaigns.
Job History
- Fractional CMO at Jennifer Quiroz Marketing (2018-Present): Provides tailored marketing strategy solutions, oversees campaigns, and offers copywriting and account management for various clients.
- Sr. Director, Marketing at Broadcast Music, Inc. (2016-2018): Led marketing strategies for BMI’s B2B national licensing efforts and rebranded BMI Licensing.
- Marketing Development Strategist at LivingSocial (2013-2016): Spearheaded integrated marketing campaigns and developed music-based advertising solutions.
- Director, Marketing at iHeartMedia (2011-2013): Managed marketing for 90+ Premiere Networks programs, overseeing all aspects of the marketing process.
- Marketing Manager at ClearChannel/Premiere Radio Networks (2006-2010): Led B2B marketing efforts and collaborated on brand campaigns for major radio properties.
Other Experience
Jennifer’s vast experience spans working with clients in highly competitive markets, such as tech, entertainment, and professional services. Her work has consistently focused on driving growth, optimizing brand messaging, and enhancing customer engagement.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/jenniferquiroz
- Location: Los Angeles, California, USA
2. Steve Tate, Fractional CMO | Growth Marketing Executive | Writer | Technologist | Advisor
Steve Tate is a seasoned fractional CMO with over 20 years of experience in digital advertising, social media marketing, and tech. With a career focused on helping brands grow from zero revenue to seven or eight figures, Steve has been a pivotal force in scaling businesses and driving a high ROI. He has a strong foundation in storytelling, which he uses to craft compelling brand narratives, as well as in creating award-winning marketing campaigns across multiple platforms.
Core Focus
Steve specializes in brand building, digital marketing strategy, and growth marketing, focusing on delivering data-driven results and crafting authentic brand stories that resonate with target audiences.
Operational Marketing Highlights
- Designs and executes cutting-edge marketing strategies, including Google Ads, Facebook Ads, and TikTok campaigns.
- Leads and mentors marketing teams, fostering a collaborative and performance-driven environment.
- Drives data-informed storytelling to help brands engage consumers and enhance their marketing efforts.
- Works with startups and emerging brands, often helping them launch from scratch and scale to seven figures in revenue.
CMO Achievements
- Helped launch 18 startup brands, many of which are now generating seven figures in annual revenue.
- Developed high-impact campaigns for major brands such as Toyota and French Montana.
- Played a crucial role in the success of multiple startups by advising and executing their marketing strategies.
- Recipient of Yahoo All Star Award (2008) and Yahoo Leadership Award (2011), recognizing exceptional performance.
Education and Work Experience
- Education: He holds a Project Management Program certification from Caltech and a Bachelor of Arts in Arts, Entertainment, and Media Management from California State University, Northridge.
- Work Experience: He is a Fractional CMO & Growth Marketing Executive at Ranked.la, specializing in performance marketing and creative development. He is also a Founding Member & Fractional CMO at WE ARE THE BOARD, advising brands in DTC, beauty, tech, and retail. As an Angel Investor, he focuses on disruptive consumer-facing technologies and DTC brands, while also working as a screenwriter and producer at Momentic.
Job History
- Fractional CMO & Growth Marketing Executive at Ranked.la (Sept 2018-Present): Helps brands build authentic stories and scale effectively through performance marketing and creative development.
- Founding Member & Fractional CMO at WE ARE THE BOARD (Oct 2022-Present): A curated network of C-level consultants advising brands across DTC, beauty, tech, and retail sectors.
- Investor at Angel Investor (Dec 2020-Present): Invests in disruptive consumer-facing technologies and DTC brands.
- Screenwriter & Producer at Momentic (Jan 2010-Present): Optioned screenwriter and producer with a focus on crafting compelling narratives for film and TV.
Other Experience
Steve has a background in marketing and creative writing, with experience as a screenwriter for Yahoo and AOL. He uses his storytelling skills to create effective marketing strategies and build brand identities. Steve is known for his practical approach and ability to drive results as a CMO.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/fractional-cmo
- Location: Greater Los Angeles Area, USA
3. Vivian Wang, Fractional CMO | Marketing Leader | Brand Strategy Expert
Vivian Wang has over 15 years of experience in marketing within the CPG industry, working with brands like Red Bull, Health-Ade Kombucha, and VitaminWell. She specializes in brand marketing, growth strategies, and content development, focusing on data-driven approaches to achieve measurable results and strengthen brand presence.
Core Focus
Vivian focuses on creating strategic marketing initiatives that drive brand visibility, customer engagement, and revenue growth. She is particularly adept at combining digital marketing, influencer partnerships, and experiential marketing to build compelling brand stories.
Operational Marketing Highlights
- Develops and executes full-spectrum marketing strategies, including digital, social media, field marketing, and events.
- Specializes in growth and performance marketing to accelerate brand visibility and product sales.
- Leads teams in managing integrated campaigns across various channels to optimize brand performance.
- Focuses on community-building and creating content that resonates with target audiences.
CMO Achievements
- Led marketing for leading brands like Red Bull, Health-Ade Kombucha, and VitaminWell, driving national growth and awareness.
- Successfully grew VitaminWell’s market share and expanded brand presence across multiple marketing channels.
- Built and nurtured successful brand ambassador programs with top athletes and influencers, including NBA and NFL stars.
- Founder of SIEVAswim, a women’s swimwear brand that she scaled globally through DTC and B2B channels.
Education and Work Experience
- Education: She holds a Bachelor of Arts in Radio, Television, and Digital Communication from California State University, Los Angeles, and a Bachelor of Arts in Communication and Media Studies from California State University, Fullerton.
- Work Experience: She is currently the Sr. Director of Marketing at SEEQ, where she leads marketing strategies for SEEQ Supply’s clear protein brand. Additionally, she serves as a Fractional CMO & Marketing Consultant, helping female-founded CPG brands boost visibility and sales.
Job History
- Sr. Director of Marketing at SEEQ (July 2025-Present): Leads full-spectrum marketing strategies for SEEQ Supply’s clear protein brand, overseeing performance marketing, content, and experiential channels.
- Fractional CMO & Marketing Consultant (May 2023-Present): Works with emerging, female-founded CPG brands to accelerate visibility, drive sales, and build meaningful customer connections.
- Head of Marketing, US at VitaminWell Group (June 2022-April 2023): Led U.S. growth and full P&L ownership for Barebells and NOCCO, managing a cross-functional team to drive brand awareness and revenue.
- Director of Marketing at Cannabistry (Jan 2019-May 2022): Supported brand innovation and market growth, leading product development and multi-channel launches across 350+ retail partners.
Other Experience
Vivian’s experience also extends to founding SIEVAswim, where she managed all aspects of the business from product development to marketing and customer engagement. Her entrepreneurial journey reflects her deep commitment to building brands with a strong sense of purpose.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/vivian-m-wang
- Location: Los Angeles, California, USA
4. David Pinsky, Fractional CMO | Brand Strategist | Marketing Innovator
David Pinsky is a brand marketer with over 20 years of experience in public relations, influencer marketing, digital marketing, and content creation. He has worked across industries like tech, food and beverage, apparel, and healthcare, with clients including Motorola, Coca-Cola, and True Religion. David is known for delivering effective marketing campaigns that drive brand awareness and connect with target audiences.
Core Focus
David focuses on developing and executing comprehensive brand strategies that resonate with audiences, enhance brand visibility, and drive customer loyalty through integrated marketing efforts.
Operational Marketing Highlights
- Leads brand positioning, public relations, influencer outreach, and event management campaigns.
- Specializes in crisis management and developing multi-channel marketing strategies.
- Provides hands-on support in TV production and content development.
- Experienced in managing large-scale, multi-million-dollar budgets for global brands.
CMO Achievements
- Developed Motorola’s Entertainment Marketing Division, leading to $100M in unpaid product placements and a 725% ROI.
- Secured product placements for Motorola in high-profile media, including Jay-Z’s music video and the TV show Sex and the City.
- Increased viewership for the Dance Showdown YouTube series, achieving record-breaking views (26MM and 40MM globally).
- Worked with Fortune 500 clients and startups, helping them build strong brand identities and launch successful marketing campaigns.
Education and Work Experience
- Education: He holds a Bachelor’s Degree in Mass Communications, with a focus on Broadcast Journalism/Public Relations, from Illinois State University.
- Work Experience: He is currently a Fractional CMO at David Pinsky Consulting, providing brand strategy, crisis management, influencer marketing, and content creation. Previously, he worked as a Freelance Producer at ExtraTV, producing celebrity interviews and exclusive content for Emmy-winning segments.
Job History
- Fractional CMO at David Pinsky Consulting (January 2008-Present): Offers a broad range of services, including brand strategy, crisis management, influencer marketing, and content creation for clients across various industries.
- Freelance Producer at ExtraTV (May 2014-April 2020): Produced celebrity interviews and worked on Emmy-winning entertainment news segments, leveraging strong industry relationships for exclusive content.
- Vice President at DanceOn (July 2012-March 2014): Led creative direction for the Dance Showdown series, achieving record global views and driving social media strategies.
- Director of Entertainment Marketing at Motorola Mobility (August 1989-November 2008): Created and led Motorola’s Entertainment Marketing Division, driving brand awareness through entertainment partnerships and strategic product placements.
Other Experience
David’s work spans entertainment, technology, and lifestyle sectors, bringing creativity and innovation to every project. His long-standing relationships within the entertainment industry have been integral in securing high-visibility placements for brands.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/david-pinsky-4a78a17
- Location: Los Angeles, California, USA
5. William Paik, Fractional CMO | Growth Strategist | Marketing Consultant
William Paik has 15 years of experience in growth strategy and user acquisition, focusing on fintech and SaaS startups. He has led data-driven campaigns, optimized product positioning, and developed customer-centric strategies that drive engagement and deliver results. William specializes in building growth engines and scaling marketing infrastructure for early-stage companies.
Core Focus
William focuses on leading demand generation strategies, customer acquisition, and growth initiatives while ensuring the alignment of marketing efforts with overall business objectives.
Operational Marketing Highlights
- Drove lead generation strategies for B2B SaaS and fintech clients, reducing customer acquisition cost (CAC) by up to 40%.
- Developed A/B testing frameworks and marketing plans for startups with limited in-house resources.
- Set up CRM and email marketing automation, reporting dashboards, and SEO strategies to scale marketing efforts.
- Provided executive-level insights on brand strategy, retention, and content marketing.
CMO Achievements
- Built and optimized multi-channel acquisition strategies, increasing user acquisition by 40% for a global fintech app.
- Launched an MVP for a transportation marketplace that disrupted the ski resort hospitality industry.
- Successfully scaled customer acquisition and demand through paid traffic campaigns and product-market fit validation.
Education and Work Experience
- Education: He holds a High School Diploma from Edmonds Woodway High School.
- Work Experience: He is currently a Fractional CMO, Growth Strategist, and Marketing Consultant and has also founded and serves as the CEO of LA Mammoth Bus Co.
Job History
- Fractional CMO & Marketing Consultant (March 2020-Present): Provides demand generation, customer acquisition, and growth strategies for B2B SaaS and fintech companies.
- Founder & CEO of LA Mammoth Bus Co (January 2019-Present): Founded and scaled a transportation company that simplifies ski trips to Mammoth Mountain Resort.
- Director of Sales and Marketing at WireBarley (February 2022-September 2022): Led global marketing initiatives and reduced customer acquisition costs.
- Managing Partner at The P2 Agency (September 2015-February 2020): Managed 30-40 clients, providing internet marketing strategies including SEO, PPC, social media, and more.
Other Experience
William has consistently built scalable marketing strategies and executed growth initiatives for both early-stage and established businesses. His expertise lies in product positioning and creating user experiences that foster engagement.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/willpaik
- Location: Los Angeles, California, USA
6. Cesar Vasquez, Fractional CMO | Product-Led Growth Advocate | Acquisition & Retention Strategist | Data-Driven Marketing
Cesar Vasquez is a marketing leader with over a decade of experience in product-led growth, customer acquisition, and retention strategies. He specializes in data-driven marketing and has helped companies achieve growth through strategic leadership and execution. Cesar focuses on leveraging data to improve efficiencies and enhance the customer experience, driving businesses toward their marketing goals.
Core Focus
Cesar focuses on leveraging data and customer insights to build sustainable growth engines, driving acquisition and retention through strategic marketing and performance optimization.
Operational Marketing Highlights
- Optimized multi-channel marketing programs to improve conversion rates and customer retention.
- Designed and executed performance marketing strategies for B2B and B2C companies, improving ROI and acquisition metrics.
- Led the development and execution of customer experience strategies, optimizing touchpoints and lifecycle marketing.
- Worked across departments to ensure alignment of marketing efforts with broader business objectives.
CMO Achievements
- Increased Monthly Active Users from 160k to 2.6 million at Crexi through strategic user acquisition and product marketing.
- Elevated growth through product-led strategies and performance-driven marketing execution.
- Successfully built and managed growth departments, overseeing user acquisition, lifecycle marketing, and sales enablement.
Education and Work Experience
- Education: He holds a Bachelor of Arts in Economics from California State University, Long Beach.
- Work Experience: He is currently serving as a Fractional CMO, providing leadership to emerging AI and D2C ventures. Previously, he was CMO at Crexi, where he led user acquisition and lifecycle marketing. He also held roles in growth marketing at Crexi and Pharmavite, focusing on user acquisition and engagement.
Job History
- Fractional CMO (December 2024-Present): Provides strategic marketing leadership to emerging AI, marketplace, and D2C ventures.
- Chief Marketing Officer at Crexi (September 2023-December 2024): Led the marketing function, overseeing user acquisition and lifecycle marketing.
- Vice President, Growth at Crexi (January 2021-September 2023): Built and managed the Growth Department, driving user acquisition and engagement.
- Head of Growth at Pharmavite (March 2019-January 2020): Led performance-driven direct-to-consumer marketing strategies.
- Senior Director of Digital Marketing & CRM at RealtyMogul (February 2018-March 2019): Developed digital sales strategies and customer relationship management initiatives.
Other Experience
Cesar has a proven track record in scaling marketing functions, with an emphasis on customer acquisition and retention. His work spans multiple industries, from AI and marketplace ventures to e-commerce and SaaS.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/cesar-vasquez
- Location: Los Angeles, California, USA
7. Hannah Rowe, Fractional CMO | Brand & Performance Marketing Specialist | DigiMarcom Speaker | Female Health Advocate
Hannah Rowe is a Fractional CMO with over 12 years of experience in brand and performance marketing across the UK and US. She specializes in launching and scaling consumer lifestyle brands, particularly in health, wellness, consumer tech, and skincare. Hannah has helped start-ups and growth-stage companies establish a strong presence in competitive markets, focusing on driving growth through both strategic insight and hands-on execution.
Core Focus
Hannah focuses on scaling consumer lifestyle brands through data-driven marketing, strategic brand positioning, and optimized customer acquisition and retention strategies.
Operational Marketing Highlights
- Built and launched multiple UK brands into the US market, including Luna Daily into Sephora and Yoppie into major retail chains.
- Drove 3x revenue growth for Luna Daily’s direct-to-consumer (DTC) sales in the UK and a 1000% sales increase in 2023.
- Led the US market launch for Luna Daily, including creating a 360-degree marketing strategy across media, retail, and community-building efforts.
CMO Achievements
- Successfully expanded UK-based brands into the US, including achieving prestigious retail placements for Luna Daily and Yoppie.
- Managed and executed global brand campaigns, including the high-profile ‘Vulva Exposure Therapy’ campaign for Luna Daily.
- Scaled the performance and visibility of several brands across DTC, retail, and digital platforms, ensuring long-term growth.
Education and Work Experience
- Education: She holds a BA Hons, First Class, in Business and Marketing Communications from Oxford Brookes University.
- Work Experience: She is the Founder at Coastal – Fractional CMO | Marketing Consultancy. She led the US launch of Ancient + Brave and drove 3x revenue growth at Luna Daily. Previously, she was Head of Marketing & Brand at Yoppie, building the brand in the wellness sector.
Job History
- Founder, Coastal – Fractional CMO | Marketing Consultancy (April 2024-Present): Partnering with UK and US start-up lifestyle brands, providing fractional marketing leadership and support in growth initiatives.
- Fractional US Marketing Lead at Ancient + Brave | B Corp (November 2024-Present): Leading the GTM strategy and execution for the US market launch, including positioning, content, and partnerships.
- Head of Marketing at Luna Daily (November 2022-May 2024): Drove 3x revenue growth and expanded brand presence in retail markets, including launching in 260+ Sephora stores.
- Head of Marketing & Brand at Yoppie (January 2021-October 2022): Successfully launched products for menstrual health and built the brand’s position in the wellness market.
Other Experience
Hannah has a proven track record of mentoring marketing teams, crafting localized strategies, and driving impactful brand partnerships. She continues to engage in mentorship roles, helping junior marketers develop their skills.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/hannah-rowe-34420437
- Location: Los Angeles, California, USA
8. Peter Emery, Marketing & Brand Strategist | Fractional CMO | Experiential Events Expert
Peter Emery is a marketing strategist with over 20 years of experience in brand identity, digital marketing, and experiential events. He has worked with companies like Google, PayPal, and BMW/MINI to create impactful brand experiences. Peter is known for combining creative thinking with strategic execution, leading successful product launches and brand campaigns across various industries, including media, entertainment, financial services, and technology.
Core Focus
Peter specializes in building brand identity, launching products, and creating engaging, customer-centric experiences through experiential marketing. He is passionate about combining creativity with strategic thinking to help brands achieve growth and visibility.
Operational Marketing Highlights
- Led experiential marketing initiatives for global brands such as Google, PayPal, and BMW/MINI.
- Developed and executed go-to-market strategies, including crafting comprehensive launch plans for startups and Fortune 500 companies.
- Managed large-scale events, both virtual and in-person, for clients including XPRIZE, Google, and Montblanc, producing over 100 events that generated significant brand awareness.
CMO Achievements
- Successfully expanded brand visibility for companies by crafting and executing experiential campaigns that delivered measurable results.
- Build brand awareness and loyalty through innovative event marketing, driving long-term customer engagement.
- Played a key role in launching global tech products and leading creative teams to deliver unique, high-impact marketing campaigns.
Education and Work Experience
- Education: He holds a Bachelor of Arts in Communications and Spanish from Hope College.
- Work Experience: Peter is a Fractional CMO & Marketing Consultant at Peter Emery Consulting, LLC. He was Head of Marketing at Portfolio T, leading growth strategies, and directed campaigns for clients like Google Pay and Softbank at MAS and FIRST.
Job History
- Fractional CMO | Marketing Consultant at Peter Emery Consulting, LLC (January 2025-Present): Providing fractional CMO services and marketing consulting to global ventures, focusing on brand strategy, market positioning, and experiential events.
- Head of Marketing at Portfolio T (June 2022-December 2024): Led marketing efforts for a global venture studio, developing growth marketing strategies and facilitating over 100 entrepreneurial workshops.
- Senior Account Director (Experiential Events) at MAS (March 2020-February 2022): Directed experiential marketing campaigns for B2B and consumer brands, driving engagement for clients like Google Pay and Softbank.
- Account Director, Client Services (Experiential Events) at FIRST (March 2018-March 2020): Led experiential event programs for global brands such as YouTube, Verizon Media, and Google, ensuring seamless execution and high-impact results.
Other Experience
Peter offers strategic marketing consulting, specializing in brand strategy, marketing operations, and experiential events. With experience in both local and international markets, including Saudi Arabia, he helps businesses scale and reach their objectives.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/peterjemery
- Location: Los Angeles, California, USA
9. Brennon Bynum, Marketing Executive | Fractional CMO
Brennon Bynum is a marketing executive with 15 years of experience in building scalable marketing systems for startups and Fortune 500 brands. He specializes in brand strategy, content marketing, and digital marketing, helping growth-stage companies develop strategies that drive demand, retention, and revenue. Brennon has a proven track record of scaling brands and achieving measurable results, including consistent 7-figure revenue growth.
Core Focus
Brennon’s core focus is on creating full-stack marketing strategies that position brands as category leaders. He is passionate about turning marketing into a growth engine, leveraging data and digital tools to build scalable marketing ecosystems that deliver sustainable success.
Operational Marketing Highlights
- Developed and implemented marketing strategies for SaaS, CPG, B2B, and retail companies.
- Led revenue growth initiatives resulting in $80M+ in impact for mid-sized brands.
- Built scalable demand generation systems that reduced customer acquisition costs and improved efficiency.
- Guided digital transformation efforts, CRM integrations, and sales enablement.
CMO Achievements
- Successfully executed go-to-market strategies, increasing brand awareness and sales across multiple industries.
- Optimized digital channels and content strategies, driving measurable improvements in customer engagement and lead generation.
- Increased client revenue and market share through a blend of strategic marketing leadership and execution.
Education and Work Experience
- Education: He holds a Bachelor of Science in Art and English from Berry College.
- Work Experience: Brennon is a Fractional CMO at Brennon Bynum I CMO, specializing in scalable marketing systems for growth-stage companies. Previously, he was SVP, Head of Marketing at Proteus Motion, where he drove a 56% increase in annual recurring revenue. He also led global marketing at Keiser Corporation, resulting in a 70% sales increase, and managed creative strategies at IHOP that contributed $120M in sales growth.
Job History
- Fractional CMO at Brennon Bynum I CMO (2023-Present): Advised growth-stage companies on building scalable marketing systems, helping them achieve substantial revenue and customer acquisition improvements.
- SVP, Head of Marketing at Proteus Motion (2020-2023): Spearheaded brand identity, digital strategy, and product marketing for a B2B SaaS company, driving 56% improvement in annual recurring revenue and significant growth in social channels.
- Director of Global Marketing at Keiser Corporation (2014-2020): Led a comprehensive global brand repositioning strategy, increasing sales by over 70% and launching a successful eCommerce platform that generated $11.1M in sales in the first two years.
- Agency Creative Director at IHOP (2010-2013): Delivered a $120M increase in sales through creative marketing strategies and campaigns, helping IHOP regain market share in the family dining sector.
Other Experience
Brennon has extensive experience in leading creative and marketing consulting roles, where he has successfully repositioned brands, optimized marketing strategies, and launched digital platforms for a variety of clients.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/brennon-bynum
- Location: Los Angeles, California, USA
10. Karin Nelson, Visionary Marketing Executive | Growth Strategist | CMO
Karin Nelson is a marketing executive with 30 years of experience leading teams and driving growth for brands like Apple, Warner Bros., Lamborghini, Audi, and Ford. She specializes in brand strategy, integrated marketing campaigns, and scaling e-commerce platforms. Karin has a proven track record of generating revenue growth, securing partnerships, and launching impactful campaigns in luxury, tech, and consumer sectors.
Core Focus
Karin’s expertise lies in strategic brand positioning, integrated marketing campaigns, and revenue growth. She excels in building brands that resonate deeply with audiences, driving demand, and establishing long-lasting brand legacies.
Operational Marketing Highlights
- Managed multimillion-dollar marketing campaigns, including the $28M Wonder Woman campaign at Warner Bros.
- Scaled an Apple Preferred Partner’s e-commerce platform, resulting in 878% sales growth.
- Negotiated a $1.5M agency retainer and secured a preferred vendor partnership with Warner Bros.
- Launched Lamborghini’s first North American lease program, generating $10M+ in sales.
CMO Achievements
- Led campaigns and initiatives that resulted in significant revenue growth and improved market positioning.
- Established and executed global marketing strategies that have solidified brands as leaders in their industries.
- Drove business development and partnership efforts that accelerated client growth across various sectors.
Education and Work Experience
- Education: Bachelor of Arts in Advertising, Michigan State University
- Work Experience: Karin is a Fractional CMO at Karin Nelson, advising brands in health & beauty, wellness, and entertainment. She previously led client services at Epic Strategies, growing the client base by 265% and managing partnerships with Warner Bros. and Apple. Karin also held senior roles at Vertical Marketing Network.
Job History
- Fractional CMO at Karin Nelson (2024-Present): Advising multinational and start-up brands, particularly in health & beauty, wellness, and entertainment, to develop and execute scalable marketing strategies.
- EVP, Client Services at Epic Strategies (2023-2024): Led U.S. and international client services, increasing agency client base by 265% year-over-year and managing multimillion-dollar partnerships with Warner Bros. and Apple.
- SVP, Client Services at Epic Strategies (2020-2023): Oversaw client services and ensure strategic marketing excellence, leading to unparalleled ROI for clients like Warner Bros. and Apple.
- VP, Group Account Director at Vertical Marketing Network (2015-2020): Managed global promotions for Warner Bros., including the $28M Wonder Woman campaign, and maintained a $1.5M agency retainer.
Other Experience
Karin’s experience spans a broad range of industries, with a focus on client services, digital marketing strategy, and creative leadership. She has a passion for developing high-performing teams and establishing long-term business relationships.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/karinnelson
- Location: Los Angeles, California, USA
The Importance of a CMO in Los Angeles
Los Angeles stands as a global epicenter for diverse industries, including entertainment, tech, fashion, healthcare, and e-commerce. Given its size and influence, the role of a Chief Marketing Officer (CMO) in this city is essential for businesses aiming to thrive. A CMO in Los Angeles not only drives brand strategy and market positioning but also ensures that a business stays relevant in a competitive, high-stakes environment.
Here are several key reasons why a CMO is crucial in LA:
- Industry Expertise: With sectors like entertainment, media, and tech dominating the landscape, a CMO with experience in these areas is indispensable. They can tailor strategies to meet the demands of an industry where trends change rapidly.
- Target Audience Insight: Los Angeles is home to a diverse population, making understanding local consumer behavior and demographics key. A CMO with deep knowledge of LA’s market can build campaigns that resonate with a wide range of consumers.
- Media and Influencer Access: LA’s media and influencer scene plays a pivotal role in marketing strategies. A CMO familiar with this ecosystem can effectively navigate the city’s unique media channels, influencer partnerships, and digital platforms.
- Networking and Partnerships: As a business hub, LA offers countless opportunities for networking and collaborations. A CMO with strong industry connections can help secure valuable partnerships that drive brand growth.
- Adaptability to Trends: The fast-paced, trend-driven nature of LA means businesses must be agile. A CMO in this city can help brands stay ahead of emerging trends, ensuring they capitalize on new opportunities before competitors.
How to Choose the Right CMO for Los Angeles
Choosing the right CMO for your business in Los Angeles involves more than just assessing their technical skills – it’s about finding someone who understands the city’s unique opportunities and challenges. The ideal CMO for LA should bring industry expertise, cultural awareness, and strategic insight.
1. Industry Expertise and Sector Experience
In LA, the business landscape is diverse, spanning entertainment, tech, fashion, health, and e-commerce. It’s crucial to select a CMO with experience in your particular sector. A CMO familiar with the nuances of your industry can navigate challenges effectively, adapt strategies for your target market, and help you remain competitive.
2. Cultural Knowledge and Market Insight
The consumer behavior in Los Angeles is influenced by the city’s culture and demographics. A successful CMO must not only be familiar with these factors but should also understand how to create campaigns that connect with LA’s diverse population. This includes leveraging local trends, understanding regional preferences, and staying on top of emerging cultural shifts.
3. Digital Marketing and Media Ecosystem Familiarity
Los Angeles is a hotspot for digital marketing, and a CMO must be well-versed in social media strategies, influencer marketing, and data-driven digital campaigns. A CMO in LA should have strong relationships with influencers and a solid understanding of the local media ecosystem, from traditional platforms to new-age digital channels.
4. Leadership and Team Management
A CMO in LA should have strong leadership skills, capable of guiding cross-functional teams and collaborating with other departments to execute integrated marketing strategies. Given the city’s high level of innovation, the CMO must also be a forward-thinker who can drive both short-term results and long-term brand growth.
5. Network and Industry Connections
LA is a city where who you know matters. A CMO with established networks in the local business community, including potential partners, media outlets, and influencers, can significantly accelerate your brand’s growth. Having these connections can open doors to high-value opportunities, partnerships, and collaborations.
Conclusion
Los Angeles is a dynamic market with diverse industries that require highly skilled leadership to navigate its competitive landscape. A fractional CMO offers businesses the strategic expertise needed to scale and thrive, whether they are start-ups or established companies. These experts provide flexibility, cost efficiency, and specialized knowledge, especially in LA’s fast-evolving business environment. When selecting a fractional CMO, ensure they have industry-specific experience, deep market knowledge, and the ability to drive results across both digital and traditional marketing channels.
FAQ
A fractional CMO is a part-time or contract-based Chief Marketing Officer who provides executive-level marketing strategy without the full-time cost. They work with businesses on a flexible schedule, offering expertise in brand development, digital marketing, and growth strategies.
Los Angeles is a competitive and diverse market. A fractional CMO helps businesses stay agile, capitalize on industry trends, and reach target audiences effectively, all while maintaining cost efficiency.
Fractional CMOs in LA specialize in various industries, including entertainment, technology, fashion, e-commerce, health and wellness, and consumer products. Their ability to tailor strategies to each industry is key to driving growth in such a dynamic city.
Look for a fractional CMO with expertise in your specific industry, a proven track record of delivering measurable results, and the ability to adapt strategies to LA’s unique market. Strong leadership, cultural knowledge, and digital marketing skills are also essential.
Hiring a fractional CMO allows businesses in LA to access high-level marketing expertise without the cost of a full-time executive. They bring valuable industry insights, help scale operations efficiently, and contribute to strategic decision-making.
