TLDR
- Who: More Yoga, a UK yoga and wellness brand competing in a crowded market.
- What changed: NUOPTIMA built 45 quality backlinks over 9 months and created 10 competitor comparison pages targeting high-intent search traffic.
- The number: Conversions (total items purchased) up 99.4% from Q4 2024 to Q1 2025.
About More Yoga and the Challenge
More Yoga is a health and wellness brand operating in a competitive space where organic search authority determines whether customers find you or a rival. When they came to NUOPTIMA in August 2024, the primary issue was clear: domain rating and site authority were too low to compete for the keywords that drive purchases. Without that authority foundation, even good content would struggle to rank, and conversion growth would stay flat.
What We Did
The work ran from August 2024 to April 2025, nine months in total. Two workstreams ran in parallel.
- Backlink acquisition: We implemented a consistent link building strategy, securing approximately 5 high-authority backlinks per month. Over the full engagement that added up to 45 quality backlinks from reputable domains, directly addressing the domain authority gap.
- Competitor comparison content: We ran a targeted content campaign built around high-intent search traffic. The core deliverable was 10 competitor comparison pages, each optimized for "vs" and comparison-based keywords used by people actively evaluating their options. This type of searcher converts at a higher rate than informational traffic, making it a precise fit for More Yoga's goal of driving purchases, not just visits.
Both workstreams were coordinated under our SEO service, with the backlink work handled by our dedicated off-page SEO team.
Results (August 2024 to April 2025)
Conversions and Users
- Conversions (total items purchased) increased by +99.4% from Q4 2024 to Q1 2025
- Total active users increased by +66% over the collaboration period compared to the previous period
Clicks and Impressions
Both clicks and impressions trended steadily upward from the start of the engagement in August 2024 through March 2025.
August 2024
March 2025
- +21.2% increase in clicks
- +57.5% increase in impressions
Keywords
Keywords ranking in positions 1 to 3 on Google grew by +78% since August 2024.
Total keyword count across all ranking positions grew by +25% over the same period.
Backlinks
Referring domains increased by 249, a jump of +58% since August 2024.
Domain Rating
Domain rating climbed from 48 to 58, a +21% increase, addressing the core authority gap that brought More Yoga to us in the first place.
Client Team Members
Rebecca
Head of Brand
NUOPTIMA Team
Alexej Pikovsky
CEO and Founder
Saba Gül
Content Team Manager and Lead Editor
Nada Petrovic
Off-Page SEO Lead
Key takeaways
- Domain authority is a prerequisite, not an afterthought. More Yoga's conversion growth only became possible once the authority foundation was in place. If your domain rating is holding back rankings, a structured link building program is the lever to pull before anything else.
- Comparison content targets buyers, not browsers. The 10 competitor comparison pages drove high-intent traffic from people already in evaluation mode. This content type often punches above its weight on conversions relative to informational articles, making it a high-efficiency move for SEO programs with a direct revenue goal.
- Authority and content compound together. Neither workstream alone would have produced a 99.4% conversion lift. The backlinks gave the comparison pages the authority to rank; the comparison pages gave the new authority somewhere to convert. Running both in parallel is what turned a solid SEO program into a purchase-driving one.
If you want results like these for your brand, book a call with NUOPTIMA and we'll map out where the biggest leverage is for your site.