More Yoga Case Study

What Are The Dates of Collaboration?

• Start Date: August 2024
• End Date: April 2025

Highlighted Wins

• Conversions (total items purchased) Increased by +99.4% from Q4 2024 to Q1 2025
• The total number of active users Increased by +66% during our collaboration compared to the previous period
• +78% increase in keywords in top 1-3 positions 

Challenge/Issue Faced by Client

• Primary issue was domain rating/site authority needed to be improved

Team Members

Client Team Members

Responsible NUOPTIMA Team

Action Plan & Implementation

• Over a 9-month period, we implemented a consistent backlink acquisition strategy, securing approximately 5 high-authority backlinks per month. This resulted in a total of 45 quality backlinks from reputable domains, helping to strengthen More Yoga’s domain authority and organic visibility.
• We ran a short but targeted content campaign focused on capturing high-intent search traffic. As part of this, we developed 10 competitor comparison pages designed to highlight More Yoga’s strengths in relation to other major players in the market. These pages were optimized for “vs” and comparison-based keywords, which are often used by users actively evaluating their options, bringing in qualified traffic with strong conversion potential.

Results

Clicks and Impressions

We can see that there was a steady upward trend of both clicks and impressions since they started using our services

August 2024

March 2025

• We can seee a +21.2% increase in Clicks
• And we can see a +57.5% increase in impressions

Keywords

We managed to grow the overall number of keywords that they rank between position 1-3 on Google by +78% since August of 2024

And we also managed to increase the total number of keywords that they rank for by +25% over the same period of time

Backlinks

Since August 2024 we managed to increase the number of referring domains by a staggering 249 domains, representing an increase of +58%

Other

Domain rating increased from 48 to 58, this is an increase of +21%

Conclusion

Over the nine-month collaboration between MoreYoga and NUOPTIMA, the results clearly demonstrate the success of a strategic SEO and content-driven approach. By focusing on high-quality backlink acquisition and targeted content creation, we significantly boosted MoreYoga’s online presence. 

The domain rating saw a notable 21% increase, with a 58% jump in referring domains and a 78% increase in keywords ranking in the top 1–3 positions. These efforts translated into a 21.2% rise in clicks and a 57.5% increase in impressions, showing the impact of our work in driving both visibility and qualified traffic. The partnership has laid a strong foundation for ongoing organic growth and long-term digital authority in a competitive space.