Drive More Customers and Revenue with D2C PPC Services

We’ll create and manage targeted PPC campaigns for your D2C company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your D2C business

B2C Marketer

Wanting to boost your online sales and revenue with targeted D2C PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of D2C PPC

High competition

D2C brands face stiff competition in the PPC landscape, making it difficult to stand out and attract potential customers.

Limited ad space

With limited advertising space on platforms, D2C businesses struggle to showcase their products effectively in PPC campaigns.

Rising costs

As more D2C brands enter the market, the costs associated with PPC campaigns increase, making it challenging to maintain a strong return on investment.

Conversion tracking hurdles

Accurately tracking conversion metrics can be challenging for D2C businesses as they need to navigate various platforms and privacy regulations.

 Important D2C Business PPC Metrics

Customer Acquisition Cost (CAC):

Measure the total cost of acquiring a new customer, including marketing and advertising expenses. A lower CAC indicates more efficient marketing efforts.

Lifetime Value (LTV):

Estimate the total revenue a business can reasonably expect from a single customer over their lifetime. A higher LTV implies greater customer loyalty and potential for long-term profitability.

Retention Rate:

Track the percentage of customers who continue to make purchases after their initial one. A higher retention rate signifies better customer satisfaction and more repeat business.

Conversion Rate:

Measure the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter. A higher conversion rate indicates more effective marketing strategies and website design.

Average Order Value (AOV):

Calculate the average amount customers spend on each order. Increasing AOV can boost overall revenue without having to acquire new customers.

Churn Rate:

Determine the percentage of customers who stop doing business with your company over a given time period. A lower churn rate means better customer retention and less need for new customer acquisition.

Net Promoter Score (NPS):

Gauge customer satisfaction and likelihood to recommend your business to others. A higher NPS suggests more potential for word-of-mouth marketing and organic growth.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in D2C PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the D2C industry

Other D2C SEO agencies

  • Offer generic PPC services that may not be relevant to your D2C business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results


96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
read more arrow

PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management

Bilal Sayed Gol
Head of Amazon
Read more
read more arrow

Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
read more arrow

How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the D2C industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with D2C PPC services without wasting time or budget.

Free Video PPC Audit for Your D2C Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my D2C business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my D2C PPC campaigns are targeting the right audience?

We conduct in-depth research on the D2C industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of D2C PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

Trusted by

image logo
image logo
image logo
image logo
image logo
image logo
image logo

Book call

Start your growth journey today.

Growth Strategy Call

Book a call with one of our growth experts to discover the best way to grow your business

Contact Us