Drive More Customers and Revenue with eCommerce PPC Services
We’ll create and manage targeted PPC campaigns for your eCommerce company that delivers exceptional returns
Does this look like you?
Founder/CEO
Looking to drive more traffic and sales for your eCommerce business
B2C Marketer
Wanting to boost your online sales and revenue with targeted eCommerce PPC campaigns
B2B Marketer
Struggling to generate leads and sales with your current PPC campaigns
Challenges of eCommerce PPC
High Competition
PPC campaigns face intense competition from numerous businesses targeting the same audience, making it challenging to stand out and achieve higher click-through rates.
Budget Management
Allocating and managing budgets effectively can be difficult, as eCommerce businesses must balance between spending enough to generate traffic and maximizing return on investment.
Ad Relevance and Quality
Creating high-quality and relevant ads is crucial for PPC campaigns, but it can be challenging to consistently optimize ad content and targeting to improve performance.
Tracking Performance
Accurately tracking and analyzing campaign performance can be complex, as it requires an understanding of various metrics and the ability to make data-driven adjustments to improve results.
Important eCommerce Business PPC Metrics
Conversion Rate:
Measures the percentage of website visitors who complete a purchase, indicating the effectiveness of your marketing efforts in driving sales.
Average Order Value (AOV):
Tracks the average amount spent per order, helping to determine pricing strategies and marketing promotions to boost revenue.
Customer Acquisition Cost (CAC):
Calculates the total cost to acquire a new customer, including marketing and advertising expenses, providing insight into the efficiency of marketing campaigns.
Customer Lifetime Value (CLV):
Estimates the total revenue a single customer will generate over the course of their relationship with your business, helping to allocate resources for customer retention and acquisition efforts.
Cart Abandonment Rate:
Represents the percentage of shoppers who add items to their cart but leave without completing a purchase, indicating areas for improvement in the checkout process and marketing strategies.
Website Traffic:
Measures the number of visitors to your eCommerce site, providing insight into the effectiveness of marketing campaigns and overall brand awareness.
Return on Advertising Spend (ROAS):
Calculates the revenue generated from each dollar spent on advertising, helping to evaluate the effectiveness of marketing campaigns and optimize advertising budget allocation.
The NUOPTIMA difference
The NUOPTIMA Difference
Other eCommerce SEO agencies
Typical results
How we work
Discovery & Research
We’ll thoroughly analyse the eCommerce industry and your competitors to identify growth opportunities and areas for improvement.
Strategy & Execution
Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.
Measurement & Analysis
We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.
Free Video PPC Audit for Your eCommerce Business
We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.
Who you’ll work with
Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity
Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.
Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.
FAQ
While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.
We conduct in-depth research on the eCommerce industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.
We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.
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