FUL, Fastest Growing Spirulina Drink! 0 to 1.3k Traffic in 3 Months 

0 to 1,500

Organic Traffic

29

Domain Rating

#1

Spirulina Drink

From 0 to 1,500 organic visitors monthly in under 3 months

About FUL

FUL is the newest brand to hit the scene which aims to revolutionise consumer goods created with microalgae. Founders Sara, Christina and Julia discovered an amazing niche in the beverage market. 

FUL approached NUOPTIMA for SEO support to help drive traffic, awareness and new sales. They had a completely fresh domain and had just raised from several high profile angel investors.

FUL aims to revolutionize the superfoods industry

Team

FUL Team

Julia Streuli

Co-Founder and CEO

Sara Guaglio

Co-Founder

Responsible NUOPTIMA Team

Viktor Khliupko

CTO

Viktor Bartak

SEO Lead

Rachel Allen

Writer

Liza Mazharova

Lead Editor

Sarah Camille Contreras

Writer

Action Plan

FUL’s first product line is a spirulina-based superfood drink. We, therefore, decided to drive traffic to the spirulina-related keywords, first aiming at lower competition search terms and working upwards to the “spirulina” keyword in the US.

The spirulina keyword has huge search volume but is highly competitive

16,000+

Monthly words written

1,700+

Organic keywords

1,300+

Organic traffic

In 3 months, we’ve already seen tremendous growth for FUL, taking them from 0 to 1,300 organic site visitors monthly, all intent to discover and shop spirulina. From March to April, we drove over 4x growth for FUL, ranking for important and relevant keywords.

More than 4x growth from March to April 

Backlinks

3

Monthly backlinks

In some niches and circumstances, it’s not necessary to spend a huge budget on backlinks. Due to the strong PR and branding awareness that FUL are generating, coupled with the unique SEO opportunity, only a limited number of backlinks are required at the moment.

However, as we move into targeting more competitive keywords, it will be imperative that we acquire more backlinks at a faster rate to maintain the impressive growth curve we have started.

Technical SEO

We support FUL by regularly sending technical fix requests to their internal developers. By proactively highlighting issues for their development team to focus on, we’re able to reduce their agency overhead and ensure the SEO content we’re writing has the ability to rank quickly. 

Technical SEO

Recently, FUL changed domain from fulsuperfoods.com to fulcompany.com. Usually, a domain change can easily result in 3 months of hard SEO work lost as Google scrambles to readjust its internal understanding of the site. 

In the below graph, you can see the old domain, fulsuperfood.com’s domain traffic plummeting as the change was made towards the end of March. 

Traffic falls after the old, fulsuperfood.com domain is removed from indexing

However, with the correct processes (301 redirects for every single page, adding the new domain to Google Search Console, and re-configuring Google Search Console), we were able to minimise any negative impacts and ensure the domain kept growing. It only took two weeks for us to recover any negative implications of a domain change and quickly bring the traffic statistics back up.

Within two weeks, we were able to recover any lost traffic from a domain change
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FUL, Fastest Growing Spirulina Drink! 0 to 1.3k Traffic in 3 Months 

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