Drive More Customers and Revenue with Gambling PPC Services

We’ll create and manage targeted PPC campaigns for your Gambling company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Gambling business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Gambling PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Gambling PPC

Strict Regulations Compliance

Running PPC campaigns for gambling requires advertisers to navigate a complex landscape of rules and regulations, which vary across countries, states, and even local jurisdictions.

Highly Competitive Market

With an ever-growing number of gambling operators, there is stiff competition for the attention of potential gamblers, making it difficult to stand out and achieve a high return on ad spend.

Negative Public Perception

Many individuals view gambling as an immoral activity, which can lead to a negative public perception of gambling-related ads and create challenges in crafting messages that resonate with target audiences.

Restrictions on Ad Platforms

Major advertising platforms like Google and Facebook have strict policies regarding the promotion of gambling, which can limit the reach of PPC campaigns and require creative approaches to bypass these restrictions.

 Important Gambling Business PPC Metrics

Player Lifetime Value:

Calculate the expected revenue a gambler will generate over their entire playing period to effectively allocate marketing resources and target high-value customers.

Acquisition Cost:

Monitor the cost of acquiring new gamblers through various marketing channels to optimize campaigns and maximize return on investment.

Retention Rate:

Measure the percentage of gamblers who continue to play over a given time period to identify successful retention strategies and improve customer loyalty.

Churn Rate:

Analyze the percentage of gamblers who stop playing within a certain time frame to identify potential issues and improve player satisfaction.

Average Revenue per User (ARPU):

Calculate the average revenue generated by each gambler to evaluate the effectiveness of marketing efforts and identify opportunities for growth.

Conversion Rate:

Track the percentage of potential gamblers who become paying customers to determine the success of marketing campaigns and optimize targeting efforts.

Player Segmentation:

Divide the gambler base into segments based on demographics, behavior, and preferences to create personalized marketing strategies and increase engagement.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Gambling PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Gambling industry

Other Gambling SEO agencies

  • Offer generic PPC services that may not be relevant to your Gambling business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results


96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management

Bilal Sayed Gol
Head of Amazon
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Gambling industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Gambling PPC services without wasting time or budget.

Free Video PPC Audit for Your Gambling Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Gambling business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Gambling PPC campaigns are targeting the right audience?

We conduct in-depth research on the Gambling industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Gambling PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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