Pay-per-click is an online advertising model designed to drive traffic to websites. Advertisers who use PPC ads are charged for every click their ads receive. The biggest social media companies and tech giants such as Facebook, Google and Tik Tok offer this type of advertising as a marketing product. While SEO and other forms of paid marketing can pay off in the long run, PPC is the only tool that can offer incredible short-term value if used correctly.
The PPC Den podcast looks to uncover the best strategies and tactics for optimising PPC advertising campaigns on Amazon. The podcast is hosted by the Ad Badger crew and aimed at an advanced, experienced audience looking to take their private label to the next level.
But the podcast isn’t just focused on PPC – the Ad Badger team covers other topics related to Amazon marketing, such as SEO, community building and the latest trends and news. It recognises that businesses need to utilise a range of marketing strategies to have the best chance of being successful, and even business owners who are experts at PPC should consider all the tools at their disposal.
If you are an experienced business owner looking to optimise your marketing budget and improve conversion rate and sales, this podcast is for you. But if you are a beginner in the world of Amazon and marketing, we suggest you sit this one out until you become more familiar with the technicalities of eCommerce marketing.
Learn from experience
Ad Badger found online marketing in 2010 and has been fascinated with it ever since. He took this passion and turned it into his full-time occupation, starting a new advertising agency called Ad Badger. Ever since its inception, Ad Badger has strived to provide businesses with the knowledge and tools they need to take their Amazon marketing to new heights.
Through listening to his podcast, you will learn from the teams’ real-world experiences. By acknowledging the challenges, mistakes and successes the Ad Badger crew has faced, you can fast-track your progress as a PPC expert.
Need help getting your Amazon business up and running? Take a look at the services offered by NUOPTIMA, a full-service Amazon agency.
[PPC Den Podcast Ep. 60] Live Amazon PPC Campaign Audit
Want to learn more about how industry experts critique campaigns, look for opportunities for improvement and identify the dreaded wasted ad spend? Look no further than episode 60 of the PPC Den podcast, where Michael and Stevie from the Ad Badger crew audit a PPC advertising account they have never seen before. Since the episode was filmed live and uncut, it gives you a unique opportunity to get into the mind of a PPC expert, providing you with the knowledge you need to carry out an audit on your own account.