NUOPTIMA > SaaS Podcast > From 0 to 5 million ARR with Bootstrapping

From 0 to 5 million ARR with Bootstrapping

May 6, 2024

Interviewee Introduction: Cody McGuffie

Cody McGuffie is the Founder and CEO of, a pioneering company established to assist e-commerce sellers with advanced decision-making tools. EverBee specializes in product research and optimization solutions, targeting users on platforms such as Etsy, Amazon, and Shopify. Within two years, it scaled from zero to $5 million ARR.

His transition from a senior recruiter at Qualcomm to entrepreneurship led him to explore and subsequently launch e-commerce brands, paving the way for his entry into the SaaS industry. This background, combined with his direct involvement in e-commerce, helped Cody identify a market need for improved decision-making tools, which led to the development of EverBee.

Cody’s qualifications include a Bachelor’s Degree in Business, Management, and Marketing from Menlo College. This education has contributed to his business acumen and understanding of market dynamics, playing a crucial role in the success of his company.


In this episode with Cody McGuffie, you’ll learn:

  • How Cody McGuffie transitioned from a recruiter at Qualcomm to launching e-commerce brands, and eventually founding EverBee, scaling it to $5 million ARR within two years.
  • The process of identifying a gap in the e-commerce market for product research and the development of EverBee’s suite of tools for product selection, keyword research, and listing optimization.
  • The strategic decision behind bootstrapping EverBee, leveraging Cody’s domain expertise and understanding of the e-commerce landscape to innovate and refine the platform.
  • Innovative customer acquisition strategies, including the use of a funnel to collect emails and provide value through product research, which laid the groundwork for EverBee’s growth.
  • The evolution from an MVP to a freemium model, highlighting the importance of adapting to market needs and customer feedback for sustainable growth.
  • The significance of content marketing, community engagement, and strategic partnerships in scaling EverBee, with a particular focus on leveraging YouTube and Facebook groups.
  • Cody’s entrepreneurial philosophy, emphasizing the importance of founder-market fit, a deep passion for the customer base, and a long-term vision for the company.
  • The advantages and challenges of bootstrapping versus seeking venture capital, reflecting Cody’s preference for maintaining control and flexibility in EverBee’s strategic direction.
  • Cody’s book recommendation for SaaS founders, who he would like to see on the SaaS Minds podcast, the best piece of advice he has ever received, and an entrepreneur or important person he admires.

Book Recommendation

  1. Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar and Bill Carr

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