Search Engine Optimisation for B2C Companies
Attracting new customers to any business is imperative to its success. Therefore, many companies are focusing on creating and optimising their websites to draw more customers to their business, and B2C companies are no exception.
Once a business website has been created, you will need to find ways to attract potential customers to your website. There are several popular options: pay-per-click (PPC) ads, social media marketing, and search engine optimisation (SEO). Every option has benefits and disadvantages that should be considered when deciding the best choice for your business.
When considering PPC and social media marketing, an attractive advantage is that they can provide you with immediate results. The moment you begin the advertising campaign, you will witness an increase in visitors to your site. But, on the other hand, these options are by no means cheap. With both PPC and social media marketing, you will pay vast amounts of money to keep traffic flocking to your website every year. Furthermore, the moment you stop your advertising campaign and stop paying for PPC or social media ads, your website visitors will drop. Therefore there is no real long-term advantage to these options.
However, when weighing up the third option, SEO, it has varying pros and cons. The main con with SEO is that it can take a few months for results to come through. However, when using SEO techniques, you will find your website positions within search engine results will improve and bring more organic traffic to the website. Moreover — and this is critical — your website will maintain these positions even if you choose to stop using SEO services at some point in the future. This is a key benefit over PPC and social media ads because you can continue getting free traffic even if you stop using SEO techniques, whereas, with the other options, you will not. Plus, if a customer sees an advert for a company, they will not have as much trust in the business as if they found it organically in search engine results. Therefore, if we think about all options, particularly in the long term, SEO is the best option.
The fundamental question is, how effective can a comprehensive SEO strategy be for a B2C business and its website? The rest of this article will show you exactly how beneficial SEO can be for your company. We begin by looking at the online search demand for a handful of different B2C niches.
Search Demand for Common B2C Niches
Because there are many different types of B2C businesses, below are a few examples of global search demand for certain B2C niches.
Our first example is car maintenance businesses. The above screenshot shows global search demand for the term ‘mechanic’. People globally search for this term 690 thousand times a month. 342 thousand of these searches originate from the United States (US), 64 thousand in India, 52 thousand in India, 43 thousand in Canada, and 30 thousand in the United Kingdom (UK). This demonstrates excellent search demand across many countries daily.
The next niche we will consider is health. For the term ‘therapist’, there are 295 thousand global searches each month. 135 thousand of these searches occur in the US, 19 thousand in India, 17 in the UK, and 15 thousand in Canada. Again, this shows high search demand worldwide.
Our final niche to analyse is technology. For the keyword ‘laptop’, there are 3.8 million searches every month! Most of these searches occur in India with 861 thousand searches a month, followed by the US with 459 thousand, Germany with 267 thousand, and Turkey with 256 thousand.
This information shows that you can benefit from SEO services regardless of the niche your B2C company operates in. Both PPC and social media adverts are becoming more competitive and expensive. So if you choose to employ an effective SEO strategy, you can draw thousands of visitors to your website every month while conserving money. You will also be in an excellent position to get an increasingly strong return on investments (ROIs) for years to come. These are some of the many reasons SEO is seen as a superior path.
People Use Many Search Terms to Find B2C Companies
One of the main parts of a good SEO strategy is keyword research. An SEO agency will examine search terms before determining which pages on your website will need to be created and optimised for keyword usage so that the most traffic is brought to your site. If we think about it simply, phrases such as ‘mechanic’ or ‘therapist’ are just one potential search term people might use when looking for such services. There are many more search terms that people might viably use when searching for a product or service. Below there is a list of examples of queries people might enter on Google when looking for a B2C company:
- ‘(Product or service) near me’. For example, ‘mechanic near me’.
- ‘(Product or service) in…’ + location. For example, ‘therapist in Southampton’.
- ‘(Product or service) for…’ + a particular reason. For example, ‘therapist for PTSD’, ‘mechanic for electric car’, or ‘buy a laptop for gaming’.
- Searches for assistance with certain issues. For example, for mechanics, there might be searches for a broken taillight, leaking sunroof, or malfunctioning indicator.
Clearly, there is a substantial range of keywords used by people seeking out your products or services. This is demonstrated below by showing the average monthly search volume for mechanic-related and therapist-related keywords.
Many people are searching for these phrases every single month. It is essential to bear in mind that these people can be attracted to your website if you efficiently use these keywords on search engines such as Google. For this reason, it is highly prudent to use a qualified SEO agency to optimise your website and take advantage of the high search demand.
Other B2C Companies are Already Having Great Results from SEO
SEO is a fantastic option because it can provide you with impressive results. It can help your website appear higher in search results, and it can also help you conserve large sums of money on advertising. This means your website will have increased visibility without you having to pull at your purse strings relentlessly. Here, we look at a couple of examples of B2C businesses enjoying a fantastic return due to their utilisation of SEO techniques.
The first example is a B2C car maintenance business called German Specialists, focusing on German cars. Looking at organic traffic, the website enjoys roughly 6.1 thousand monthly visitors. This is the number of people that visit www.germanspecialists.co.uk after seeing it in Google search results. The traffic value for the website is an estimated $9,300 a month. This is the amount of money that would need to be spent every month to buy the same amount of traffic that the company organically gains from contextual advertising systems (such as social media marketing). Consequently, German Specialists can save over $9,000 a month because its website has fantastic positioning on Google’s search results. Below displays what pages for this company draw the majority of traffic:
Many pages collect traffic from Google for this website, as shown by the screenshot above. A qualified SEO expert can look at the pages on both your website (and relevant competitor websites), optimise existing pages to attract even more people, and create new pages to collect the maximum amount of organic search traffic. This is but one part of SEO work, and SEO agencies use many other techniques to promote and assist websites.
But what about a different B2C niche? Our next example is a B2C online computer retailer.
Laptop Outlet is a B2C UK retailer of technology products. The organic traffic value for this website is a highly impressive 36.8 thousand, displaying a high number of monthly organic visitors to the site. www.laptopoutlet.co.uk ranks highly on Google for the search term ‘online shop buy laptop’ and many other keywords. If we next turn to traffic value, the figure is $20,900. This means that this computer retailer gains almost $21,000 worth of free traffic. This is money they can now conserve rather than spending it on costly social media or PPC adverts.
The premise of PPC ads is simple. You pay money in exchange for traffic. Therefore, as soon as you stop paying for these adverts, you will also stop witnessing increased traffic. This is where SEO stands out. SEO techniques allow you to keep your search positions in search engines and attract traffic to your website even after you have finished using SEO services. This means maintaining good traffic to your website, saving money, and boosting your website rankings on Google. And this is all without the additional financial stress of regularly spending money on advertising channels. Below are the pages that draw the most visitors to this website:
Again, many pages are collecting traffic for this website from Google. There is also a range of top keywords, such as ‘4G tablets’, ‘gaming laptop’, and ‘refurbished laptops UK. This shows that many keywords can be used to attract free traffic on Google. Qualified SEO experts obtain all this information about your website and its related pages so they can create, optimise, and promote these pages effectively, allowing you to reap the rewards and gain more business.
This again shows that no matter the niche of your B2C company, your website and business can benefit from a strong SEO strategy.
A Note on Local SEO
Local SEO techniques are critical for businesses that offer particular services locally. Such approaches are used to make sure a website is shown to somebody within close proximity to the company. So, if someone searched ‘mechanic near me’ on Google, they would naturally discover websites run by mechanics in their local area. This is a paramount aspect of SEO for businesses that provide in-person services, including many B2C companies. Of course, one option is to add your website and business location to Google Maps and Google My Business. But to attain real results and improve your search engine rankings, you need thorough SEO of your website.
What Does an SEO Agency Do?
Google has very high standards. This is to stop low-quality websites from reaching the top positions in their search results. For this reason, you need expert knowledge and professional SEO services to make your website as effective and appealing as possible. This is where NUOPTIMA comes in. NUOPTIMA has been providing SEO services to brands in various industries for many years, such as startups, SaaS, e-commerce, plumbers, and B2C businesses. This clearly shows a wide range of skills and knowledge within numerous business sectors. NUOPTIMA knows exactly what needs to be done to get your website proudly situated on the first page of Google’s search results. Below are a few examples of things we can do to help improve your B2C company’s Google rankings:
- Put link placements on relevant, reputable directories. For example, a mechanic company could be listed on trader aggregator websites.
- Create any pages required to help your website attract the maximum organic traffic.
- Optimise pages that already exist to ensure they follow Google’s best practices and rules.
- Create SEO optimised content so your website can rank for more keywords on Google.
In conclusion, an excellent SEO strategy can bring phenomenal results when performed by qualified experts. NUOPTIMA has an expert SEO team that can assist your website in attaining the very best results. Book a free consultation call with our reputable team today to explore how we can use SEO techniques to get fantastic results for your B2C company.
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