The financial technology (fintech) industry is one of the world’s most dynamic and innovative sectors. It has a projected global market growth value of about $3.4 billion by 2028, marking a 14% growth rate each year from 2024[1]— all shows that the industry is booming. However, this has led to fierce competition among companies in the race to dominate the fintech industry in 2024 and beyond.
So, how can your fintech company stand out from the crowd and quickly reach its target audience online? The answer is fintech SEO—a strategic approach that combines technical, content, and off-page SEO techniques to enhance online visibility search engine rankings and achieve optimal results in the fintech sector.
In this article, we will unpack everything about fintech SEO and give you some advanced tactics to propel your fintech company to the forefront of the industry.
7 Advanced Fintech SEO Tactics to Dominate 2024
The primary aim of Fintech SEO is to optimise your website to be known as an authority in the Fintech industry, have a competitive edge and ultimately drive sales. This is because nearly 68% of online activities start with a search engine query, and SEO can boost web traffic by more than 1,000% compared to organic social media[2]. Let’s explore the SEO tactics for fintech companies.
1. Keyword Research and Optimization
To make your fintech website more visible and attract the right visitors, you need to focus on certain words that your ideal customers use when they’re looking for what you offer—these are target keywords.
Here are some best industry practices fintech companies can deploy to find and use the right keywords:
- Define your company’s goals and target audience:
Identifying your company’s goals reveals your target target audience and their desired outcomes, which, in turn, guides your keyword research process. For instance, a Fintech company whose goal is to increase sign-ups for a new digital wallet app will discover that their target audience cares more about trustworthiness and the best available deal on the market.
With this knowledge, the fintech company can focus on searching for keywords related to trust and best deals. Some of them can “secure mobile payment solutions” or “best digital wallet for iOS and Android.” Understanding your company’s goals ensures that your keyword research and general SEO strategy align closely with your brand’s offerings and attract the right web audience. - Use keyword research tools:
It is not enough to “guess” the right keywords to use based on your understanding of your company’s goals and your target audience. You have to determine if the chosen keywords are rankable if your target audience is really searching for them on Google and find other keywords that you didn’t know existed.
The best way to check the quality of your keywords is by using an SEO tool like Google Keyword Planner, Moz Keyword Explorer, or Ahrefs Keywords Explorer. These tools tell you how many Google users are searching for each keyword (per country), how difficult it will be to rank the keywords you choose, how many backlinks you need to rank, and other details. You can also reach out to SEO agencies like Nuoptima, offer keyword research services to help you quickly rank your Fintech website. - Carry out competitor analysis:
Another way to carry out Keyword research is by carrying out a competitor analysis. This is simply the process of discovering keywords that are giving your competitors the market advantage and tapping into that momentum. This process also reveals keyword and content gaps that you can capitalize on to give you a competitive edge. You can carry out competitor analysis using SEO tools like Semrush, SpyFu, SimilarWeb, etc. - Try keyword clustering:
After carrying out keyword research and using an SEO tool to confirm its relevance to your brand’s offering, you’ll notice that you are left with a bunch of keywords that seem both similar and dissimilar. Keyword clustering is an SEO practice that will help you make sense of those keywords. This practice involves grouping related keywords into themes based on their similarity and search intent.
By clustering your keywords, you’re creating an organized keyword collection that will help you during web content strategy and, subsequently during content creation. This practice might not have a direct impact on your SEO, but it helps you create an organized marketing journey for your potential web visitor, which will, in turn, improve your sales and conversion rate. After all, isn’t sales and conversion the ultimate goal of SEO? You can use tools like Serpstat, Text Optimizer or Rank Tracker to carry out keyword clustering.
2. Build a Solid Backlink Profile
Backlinks are links that point from one website to another. Aside from on-page SEO, technical seo and keyword research, having a solid backlink profile will help you rank your Fintech website.
A backlink is like an endorsement: the higher the reputation of the endorser (well-known websites like Forbes), the higher the recognition and credibility of the endorsed party (your Fintech website). Backlinks are important because Google views them as indicators of a website’s authority. Therefore, a Fintech website that gets backlinks from more reputable websites will rank higher and faster in Search Engine Results Pages (SERPs).
Note that there are 2 types of backlinks: do-follow and no-follow. Do-follow links permit search engines to pass SEO value from an external website to your Fintech website, thereby boosting your search rankings. No-follow links, on the other hand, don’t permit search engines to pass SEO value from the external website to your website. Instead, it can help increase your site traffic and conversion and also position you as a trusted industry leader to your audience and web visitors in general.
You can get backlinks by reaching out to PR managers, writing guest blogs, creating content that people would love to share, or contacting reputable SEO agencies like Nuoptima that offer link-building services.
3. Leverage Social Media to Enhance Visibility
Social media platforms can help increase the number of engagements and loyalty of website visitors. Also, they can generate social signals and feedback that search engines use to evaluate a website’s popularity, relevance, and trustworthiness, thus increasing the domain authority and ranking of the site.
Here are some best practices for leveraging social media to enhance your fintech company’s visibility:
- Choose the right social media platforms that match the goal, audience, and niche of the website. Fintech companies usually do well on select social media platforms like X (formerly Twitter), Facebook, and even TikTok for B2C Fintech companies and LinkedIn for B2B.
- Set up your social media pages to reflect your website, making sure they include the key details, words that people might search for, and images that show what makes your site trustworthy and different.
- Post content that grabs attention and teaches something valuable to your audience. This could be helpful articles, in-depth studies, detailed infographics, explainer videosc and other types of content that will add value to your audience. Consistently posting content on social media platforms will help increase your brand visibility organically. It also serves as a means to engage with your customers and educate them about your products and services. It serves as a direct communication link between you and your customers and helps you build trust and credibility.
- Speak with your followers, get them involved, and ask for their opinions, likes, and shares. Frequent post engagement could drive more traffic to your Fintech company’s website. This will, in turn, signal search engines that your site is active and relevant. Your social media content can also generate backlinks and social signals, which are factors that search engines consider when ranking websites.
- Use tools like Buffer, Hootsuite, or Sprout Social to keep an eye on your social media activity. These can help you track your engagement metrics, schedule posts at optimal times, and manage all your social media accounts from one account.
4. Utilize Technical SEO for Fintech
Technical SEO refers to optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret, and index your website without problems — all these positively impact your ranking.
Here are a few steps to consider:
- Site Architecture: Think of this as the map of a website that guides visitors to where they want to go and helps search engines crawl your site smoothly and index the content properly.
- Site Speed: According to Web Rocket, websites with shorter loading speeds are more likely to rank higher in search engine results pages. Therefore, to reduce the site speed of your Fintech website, you need to reduce the sizes of images and videos that you upload on your website. You also need to use browser caching to store frequently accessed resources locally; that way, you can reduce the loading time for returning visitors. You should also consider using a Content Delivery Network (CDN) to quickly distribute content based on the geographical location of a web visitor .
- Mobile-Friendliness: Nearly 60% of web traffic comes from mobile devices[3]. So, you have to make sure that your users can access your website from their phones. You can test your website’s mobile-friendliness using Google’s Mobile-Friendly Test.
- Robot.txt File: This is a file used to tell web crawlers and search engine robots which pages or files they should or shouldn’t crawl on the site. It works by providing instructions (or directives) that specify which areas of the site are open for crawling and which should be excluded. You can create a robots.txt file by using a text editor like Notepad or any code editor to write the directives.
You’ll need to specify the user-agent like “*” for all bots or specific bots like “Googlebot.” Then, you have to specify the directives like “Disallow” or “Allow.” Unfortunately, it’s not as simple as it sounds, and you might need to hire an SEO specialist or a Fintech SEO agency like Nuoptima to handle this and help you rank your website without stress.
- Image Optimization: For your website images, use tools like Adobe Photoshop for manual editing or TinyPNG for automatic compression to reduce file sizes without sacrificing quality.
5. Enhance UX for Your Fintech Website
UX is a critical factor in SEO. A good design can help your site rank better in search engine results pages (SERPs). It’s about making your website user-friendly, easy to navigate, and helpful to visitors.
UX also provides customers with smooth, convenient, and satisfying experiences who often seek quick, easy, and secure financial solutions. To improve the UX of your fintech website, consider the following:
- Make your Fintech website work well and look good on any device, browser, or screen size.You can do this by using responsive design principles, simplifying your website’s navigation or prioritizing content hierarchy. You can also follow the easy route of hiring a Fintech SEO agency like Nuoptima, which has in-house developers and UX designers who can help make your website look good and navigable on different devices.
- Write clear and catchy text that shows the value and benefits of your fintech services and solutions, convincing the users to act.
- Arrange the content and elements of the website in a simple, logical way and help the users navigate the website and the conversion process.
- Provide a fast and secure checkout and payment system that makes it easy and convenient for fintech customers to complete their transactions and conversions. The system should also offer multiple and flexible payment options.
6. Craft Data-Driven Content for Fintech Audiences
Content, as they say, is king, even in SEO. Ensure you create compelling content that involves facts, statistics, and research findings that resonate with your audience. For instance:
- Use reputable sources like reports and quotes from industry experts, and cite them for credibility.
- Employ visuals like charts and infographics to present Fintech-related data clearly and attractively.
- Tell a story with engaging elements like headlines and conclusions, using language that resonates with the audience.
- Utilize data to highlight the value of your fintech services, address your audience’s concerns, and demonstrate credibility.
7. Implement E-E-A-T for YMYL
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and it is a set of criteria that Google uses to evaluate the quality and credibility of a website and its content. E-E-A-T is vital for fintech websites, as they belong to the category of Your Money or Your Life (YMYL) — which are websites that can affect the health, happiness, safety, or financial stability of users.
To implement E-E-A-T principles, you need to ensure that your website’s content demonstrates Fintech expertise. You can do this by hiring content writers who have experience in the Fintech world -either by writing extensively for other websites in the industry or by hiring writers who have worked in the fintech industry. You can also implement these principles by making sure that all your sources and backlinks come from reputable fintech websites.
Adhering to E-E-A-T principles is important for SEO for Fintech companies because search engines always prioritize high-quality content that users can trust and will always rank Finetech websites that follow this approach.
Measuring Success in Fintech SEO
Fintech SEO is a long-term and ongoing process that requires fintech companies to track and measure their SEO performance and results and optimize their SEO strategy and campaigns accordingly. Fintech companies must use the appropriate metrics, indicators, and tools to evaluate their SEO success and identify strengths, weaknesses, opportunities, and threats (SWOT).
You also need to know the key performance indicators (KPIs) to measure the performance of your fintech SEO efforts. Tracking the proper metrics ensures you’re on the right path. Here are essential KPIs for fintech SEO.
| KPIs | Description |
| Organic Traffic | This shows you the number of visitors that come through your website through unpaid search engine results. This KPI indicates the effectiveness of your SEO efforts in attracting users. |
| Keyword Ranking | This KPI shows the position/rank of your website for specific keywords. It shows you how well your content is optimized for the search queries you’re targeting. |
| Conversion Rate | This reveals the percentage of visitors who complete a desired action on your website -this could be making a purchase or subscription or filling out a form. Your conversion rate shows you how effective your website is in turning visitors into customers. |
| Bounce Rate | This shows you the percentage of visitors who leave your website after viewing only one page. This tells you how engaging and relevant visitors find your content upon arrival. |
| Backlink Profile | This measures the quantity and quality of links pointing to your Fintech website. It shows how search engines view the authority and trustworthiness of each backlink |
| Click-Through Rate (CTR) | This shows the percentage of users who click on your website’s link in search results. This KPI indicates how well your meta title and meta description convince people to click on your website’s link from the search engine result page. |
| Page Load Time | This indicates how quickly your web pages load. It also shows the impact of this speed on your website’s ranking and how it affects your users’ experience. |
| Pages Per Session | This shows you the average number of pages that users look at on your site. It tells you how interesting your content is and how easy it is for visitors to find their way around your site. |
| Dwell Time | This tells how long users stay on your website after clicking on your link on the search engine result page. This indicates the relevance of the content you create and how satisfied users are with the information and experience provided on your site. |
Discover Nuoptima, an Outstanding Fintech SEO Agency.
Nuoptima is one of UK’s most popular SEO and digital marketing agencies that has successfully ranked over 50 B2B and B2C companies in different industries, including the Fintech industry. We have a team of experienced digital and content marketing experts, including in-house writers, marketing strategists and developers who work towards our most important goal of increasing your website’s visibility and conversions.
We have been nominated and have won over 25 industry-recognized digital marketing awards, including the Marketing Society Awards 2022, Best Small SEO Agency, and Best Use of B2B and B2C Search, among others. We’ve spent over $55.3m on paid ads, written over 820k SEO-optimized content and have helped our clients raise over $500m in investments. As a matter of fact, over 92% of our clients have successfully raised funds after working with us.
Nuoptima has helped a lot of Fintech websites increase their visibility, and one such Fintech brand is Kolleno.
Kolleno is a B2B SaaS Fintech company that helps businesses transform and optimize their financial operations. Before we started working for Ollenno, they had less than 1000 website visitors and very low traffic value. After creating high-quality content for them and acquiring backlinks from reputable websites, Kolleno’s website traffic increased by over 240k, and its traffic value reached an impressive $12,491. Nuoptima also helped Kolleno increase the number of keywords that rank in positions 1-3 on Google search results from just 1 keyword to over 50 keywords.
Another Fintech brand that we helped to rank is Market Finance. This is a British finance and invoice lending company that allows businesses to borrow against outstanding business. When Market Finance hired us, their website already had some backlinks from reputable websites. Because of this, we focused on creating high-quality content for them and acquiring backlinks from reputable websites with contextual relevance -that is, websites that were also in the fintech niche. After 4 months of working our magic, Market Finance’s organic traffic increased from 3k – 15k, making over a 250% increase in organic traffic. Take a look at more of our case studies here.
One thing that makes Nuoptima stand out is our ability to carry out the best SEO for Fintech practices that suit your website’s needs. Just like we did for MarketFinance, we evaluate your website’s performance, highlight your strengths, and reveal gaps in your strategy, which we then explore to give you a competitive edge. Book a free 30-minute discovery call with our team to explore how we can help you rank your Fintech website and make sales.
Conclusion: Elevating Your Fintech Brand With Strategic SEO
If you’re thinking of carrying out Fintech SEO for your website, then bear in mind that this is a continuous, long-term process that demands consistency and persistence. But don’t worry; it’ll be worth your time and money because your Fintech company will be known as a trusted industry leader, and your brand will most likely be top-of-mind when your target audience wants the services you offer. But for this to be possible, you need to do SEO right, or you might get deindexed on search engines.
One of the easiest ways to carry out SEO for Fintech company is by hiring an SEO agency that has experience in ranking Fintech companies. A good example is Nuoptima, an SEO agency with years of experience in ranking Fintech companies to the first search engine result page within months. Contact us for more information on how to rank your Fintech website.
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FAQ
Some of the best practices for SEO in 2024 include focusing on high-quality, relevant content that satisfies user intent. Another one is to focus on optimizing for relevant keywords related to your company’s goals and buyer’s needs. Furthermore, you have to prioritize mobile-first indexing and fast loading speed to ensure that your users can view your website from their phones. Additionally, you have to obtain backlinks from reputable organizations, optimize for voice search, and ensure that your technical SEO elements are well-maintained.
The latest update for SEO 20224 is Google’s March 2024 core update. It was aimed at reducing unhelpful, irrelevant, and unoriginal content in search results. This update targeted low-quality, spammy content and deindexed websites that provided useless information, had a poor user experience, or were created to match specific search queries. This update is expected to reduce low-quality content by 40%. However, websites that maintain high-quality, relevant content are less likely to be negatively impacted.
There are many effective SEO tactics, including on-page SEO, keyword research, link building, and optimizing for mobile. On-page SEO includes regularly publishing relevant and authoritative content. Keyword research includes analyzing your competitors’ keyword usage and using keyword suggestion tools to find keywords you can use. Link building includes getting external links from reputable websites to improve your site’s credibility. Finally, mobile optimization includes ensuring your website’s design is responsive and can adapt to different screen sizes.
Yes, SEO is expected to exist in five years and remain a key part of digital marketing. This is because its core purpose of improving search engine results visibility will likely remain important as search engine algorithms and user behaviors evolve.
