Search Engine Optimisation for Fertility Clinics

If you run a fertility clinic business, you know that it is not just about helping clients become parents. While this is an integral part of the company, you also tackle numerous business challenges regarding running a successful fertility clinic on a day-to-day basis. One of these challenges is gaining new customers. Years ago, many fertility clinics would achieve a regular flow of new customers through word of mouth or recommendations from other physicians. But, in today’s technology-centred society, more and more people look to the internet to find clinics that provide fertility services. As a result, many fertility clinics are starting to create websites to help seek out new clients online

There are various ways that business owners, including those running fertility clinics, can draw people to their online website. Popular methods include social media marketing, pay-per-click (PPC) ads, and search engine optimisation (SEO). These methods vary in terms of their pros and cons. For example, PPC and social media marketing will provide you with instantaneous results because as soon as you begin the ad campaign, you will start to get website visitors.

However, these options are costly and do not provide long-term benefits or results. New website visitors will only keep coming to your website as long as you keep paying for adverts. Conversely, search engine optimisation methods generally take a few months to start bringing results. But, if you invest in SEO, your website’s positions in search results will gradually improve over time, drawing more organic traffic to the site. And your website will keep these positions even if you choose to stop using SEO services at some point in the future. This means you can keep getting free traffic indefinitely!

In regards to the long-term, investing in SEO services is a far preferable option to paying vast sums of money for PPC or social media ads year after year. Furthermore, potential clients will trust you more if they discover your website organically through search results instead of seeing an advert for your fertility clinic services.

But, the fundamental question is, can fertility clinics genuinely draw new clients to their websites and businesses using SEO? The answer could not be more simple. Yes! Below, we will demonstrate just how successful your clinic can be if you employ an effective SEO strategy.

Search Demand for Fertility Clinics on Google

The above screenshot presents Google search data on the term ‘fertility clinic’. As we can see, people globally search for the term ‘fertility clinic’ 40 thousand times a month on average. Roughly 19 thousand of these searches occur in the United States, four thousand in Canada, 3.8 thousand in the United Kingdom, and two thousand in India. This shows that there is a considerable number of people seeking out fertility services in different countries daily. Consequently, effective SEO can help you draw thousands of visitors to your website every month. If you decide to hire an SEO company to promote your fertility clinic website in search results, you will be in good stead to get a high return on investment (ROIs) for years to come in the future, particularly as PPC and social media adverts are becoming increasingly expensive and competitive.

People Use Lots of Search Terms to Find Fertility Clinics

It is important to be aware that ‘fertility clinic’ and ‘fertility services’ are only a couple of possible keywords, and there are numerous other terms people might use when looking for help with fertility. One critical part of SEO is keyword research, during which experts analyse search queries and work out which pages need to be created on the website and optimised for keyword usage to attract maximum traffic. Here is just a small selection of examples of search queries people enter on Google when they require fertility services:

  • ‘Fertility clinic near me’
  • ‘Fertility clinic in…’ + location. For instance, ‘fertility clinic in Liverpool’.
  • Particular fertility clinic services such as egg freezing or surrogacy.
  • Specific fertility-related issues such as low sperm count or testosterone.

The screenshots below display the average monthly search volume for a range of fertility-related keywords. As you can see, there are millions of people searching for these keywords each month, meaning that an excellent SEO-optimised fertility clinic website can attract thousands of free visitors each month just by showing up for these keywords on Google.

Other Fertility Clinics are Already Getting Results from SEO

Efficient search engine optimisation can bring incredible results, helping websites show up higher in search results as well as potentially saving website owners thousands of dollars on advertising every month. But don’t just take our word for it! Below, we take a look at several examples of fertility clinic websites that are witnessing a great return from their SEO efforts


Our first example is www.crgh.co.uk, a Central London-based fertility clinic website. The website has 8.6 thousand average monthly visitors. These are people who visit the website after seeing it pop up in Google search results.

At the same time, the website’s average monthly traffic is roughly $22,100. This amount shows how much money the owner of the website would need to spend every month to purchase an identical amount of traffic they get organically from contextual advertising systems such as PPC adverts. Consequently, this means that the website’s owner can save over $22,000 per month because their website enjoys brilliant positions in Google’s search results.

The screenshot below demonstrates which pages bring the most traffic to this site.

As we can clearly see, the pages in the list above draw impressive traffic from a range of pages. A good SEO expert can analyse the pages currently on your website (and on competitor websites), optimise existing pages to help attract even more people, and create brand new pages that will collect as much organic traffic as possible. Naturally, this is just one aspect of SEO work, and there are numerous other things SEO agencies do in order to promote websites.

You might be thinking it is hardly surprising to see impressive results with a large fertility clinic website, but how about a smaller website? Is SEO still a viable investment? Our screenshot below will show you that it most certainly is.

Clearly, even for a smaller website, the results remain encouraging. This Sussex-based fertility clinic attracts roughly 2.8 thousand organic website visitors every month and has a traffic value of about $3,000. The Agora Clinic ranks highly on Google for the search term ‘fertility clinics Sussex’ and many other keywords and is attracting highly impressive traffic. The website gets $3,000 worth of free traffic from Google, meaning they can save this money that would otherwise have been spent on PPC adverts.

The key factor to remember is that PPC adverts essentially involve purchasing traffic in return for money. So, it makes sense that once you stop paying for these ads, you also stop getting traffic. But, with SEO, you will keep your search positions and keep getting traffic even if you no longer use SEO services. By hiring a qualified SEO agency and boosting the rankings of your fertility clinic website on Google, you can conserve money and maintain your website’s traffic without having to spend money on advertising channels such as PPC.

Let’s now examine the pages that bring the most visitors to this website:

Some of the keywords that bring the majority of traffic to these pages include ‘embryo fragmentation’, ‘male fertility test’, and ‘green tea fertility’. This again shows that there is a substantial variety of keywords that your website can utilise to collect free organic traffic on Google. An expert SEO agency can effectively create, optimise, and promote these pages, bringing further business to your company.

Local SEO

Local SEO techniques are used to ensure that a website is displayed to people who search for particular services locally. For example, if you were to enter ‘fertility clinic near me’ on Google, you will see websites run by fertility clinics in your local area. Local SEO is critical for businesses offering services in-person, such as fertility services. But, just adding your website to Google My Business and putting the location on Google Maps will not bring you as much traffic as you might like. Only comprehensive search engine optimisation of a website can lead to actual results and assist your website in rising in search engine rankings.

What Does an SEO Company Do?

While SEO is without question a fantastic investment for fertility clinics, achieving great results takes a lot of skill, expertise, and due diligence. This is no exception for websites that provide services. Google maintains high standards to ensure that low-quality websites do not reach the highest positions in its search results.

But, NUOPTIMA has been working with brands in a variety of industries for numerous years, including the medical industry. Our experts have a wide expanse of experience doing SEO for clients, including startups, SaaS, real estate, e-commerce, plumbing, and, of course, medical clinics. Therefore, we know precisely what to do to get your website to appear on the first page of Google. Here are just a handful of things that we can do to improve your fertility clinic’s Google rankings:

  • Arrange link placements on upstanding medical and fertility directories and websites.
  • Create SEO-optimised content to help your website rank for more keywords on Google.
  • Optimise existing pages to make sure they comply with Google’s best practices and rules.
  • Create all the necessary pages to help your website collect as much organic traffic as possible.

Efficient search engine optimisation can bring fantastic results if done correctly and properly by qualified experts. At NUOPTIMA, we have a significant SEO team full of expertise to assist your website in achieving excellent results. Book a free discovery call with our professional team today to explore how we can use SEO to produce outstanding results for both your website and your fertility clinic business.

Talk to an SEO expert

We work with 100+ businesses. Book a slot now to talk to one of our experts.

Author's image

By: Viktor Bartak

Head of SEO

Linkedin

Viktor has 15 years of experience in SEO, having worked on over 300 businesses across B2B and B2C, including cybersecurity, social media, eCommerce, tourism, SaaS, fintech, private clinics, agriculture, clothing manufactures, real estate and more.

>
Search Engine Optimisation for Fertility Clinics

Expert SEO Strategy Call

Book a call with our SEO experts to discuss which SEO strategies will generate the most ROI for your business

Book a Call

Growth Strategy Call

Book a call with one of our growth experts to discover the best way to grow your business

Book a Call