NUOPTIMA > Insights > Search Engine Optimisation for Real Estate Companies

Search Engine Optimisation for Real Estate Companies

March 24, 2022 10 minutes
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If you run a real estate company, you will know that it is not just about buying, selling, letting, or renting real estate. This is a vital aspect of your business, but you will also face many daily challenges regarding the running of a successful real estate company. One of the greatest difficulties is attracting new customers. Years ago, many real estate businesses and their agents would enjoy a regular influx of customers simply through word of mouth. But, in today’s digital age, more and more potential clients are choosing to use the internet to find real estate services. As a result, many real estate companies are beginning to create websites for their businesses to gain new clients online. 

There are many options a business owner — including in real estate — can use to draw people to their online website. Some common methods include social media marketing, pay-per-click (PPC) ads, and search engine optimisation (SEO). These choices have individual benefits and disadvantages. For example, social media marketing and PPC will give you instantaneous results because as soon as you begin an ad campaign, you will start to receive website visitors. 

However, these options will be expensive and do not give you long-term benefits or results. New visitors to your website will only continue for as long as you keep paying for ads. On the other hand, search engine optimisation methods tend to take several months to start displaying results. But, by investing in SEO, your website’s positions in search results will improve, and more organic traffic will therefore be brought to the site. Plus, your website will maintain these positions even if you choose to stop using SEO services at some point in the future. This means you can continue to get free traffic indefinitely. 

In terms of the long-term, investing in SEO services is a much more preferable option than paying vast amounts of money for social media or PPC ads year after year. Moreover, potential clients will have more trust in you if they locate your website organically through search results instead of seeing an advert for your real estate services.

But, the critical question to ask is, can real estate business owners actually attract new customers to their businesses and websites using SEO? The answer is straightforward. Yes! Below, we will demonstrate just how successful your business can be if you employ an effective SEO strategy. 

Search Demand for Real Estate on Google

The screenshot above shows Google search data on the term ‘real estate’. As we can see, people globally search for this term an astounding 4.3 million times a month on average! Roughly 3.2 million of these searches occur in Australia, 528 thousand in the United States, 97 thousand in India, 69 thousand in Canada, and 29 thousand in the United Kingdom. This shows that there is a tremendous amount of people searching for real estate services in your country on a daily basis. Therefore, effective SEO can assist you in attracting tens of thousands of visitors to your website each month. If you choose to hire an SEO company to promote your real estate website in search results, you will be in good stead to get a high return on investment (ROIs) for years in the future, particularly as social media and PPC ads are becoming more expensive and competitive.

People Use Lots of Search Terms to Find Real Estate Businesses

It is essential to know that ‘real estate’ is only one possible search term, and there are numerous other keywords people might use when looking for help with real estate. One critical part of SEO is keyword research. Experts analyse search queries and work out which pages need to be created on the website and optimised for keyword usage to bring maximum traffic. SEO expert Matt McGee (Managing Editor at HomeLight) explains this well in his famous quote:

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimise for relevant, specific keywords that will bring targeted traffic.” – Matt McGee, Managing Editor at HomeLight

Here are just a few examples of search queries that people enter on Google when looking for real estate services:

  • ‘Real estate agent’
  • ‘Real estate near me’
  • ‘Real estate in…’ + location. For example, ‘real estate in Manchester’.
  • Descriptions of types of properties desired, such as flats or bungalows.
  • Real estate services required, such as buying, selling, letting, or renting property.

The screenshots below display the average monthly search volume for a range of real estate-related keywords. As you can see, there are millions of people searching online for these keywords every month, meaning a good SEO-optimised real estate company website can draw thousands of free visitors each month purely by showing up for these keywords on Google. 

Other Real Estate Companies are Already Getting Results from SEO

Effective search engine optimisation can bring tremendous results, aiding websites in showing up higher in search results and potentially saving website owners thousands of dollars on advertising every month. But don’t just take our word for it, as below we look at several examples of real estate websites that are witnessing an excellent return from their SEO efforts. 

Our first example is, a Central London estate agency with two separate branches. The website has 11.1 thousand average monthly visitors. These are people who explore the website after seeing it pop up in Google search results.

At the same time, the website’s average monthly traffic value is roughly $11,400. This amount shows how much money the website owner would need to spend each month to buy an identical amount of traffic they get organically from contextual advertising systems, such as PPC adverts. This, therefore, means that the owner of the website can save over $11,000 per month as their website enjoys excellent positions in Google’s search results. 

The screenshot below demonstrates which pages bring the most traffic for this website.

As we can see, the pages in this list above draw impressive traffic from various pages. A diligent SEO expert can analyse the pages currently on your website and competitor sites, optimise existing pages to help attract even more people, and create brand new pages that will collect as much organic search traffic as possible. It is important to bear in mind that this is only one aspect of SEO work, and there are a plethora of other things that SEO agencies do to promote websites. 

Now that we have looked at a real estate business with more than one branch, what about a smaller company? Is SEO still a worthwhile venture? Our screenshot below will illustrate to you that it most definitely is. 

Clearly, even for a smaller website, the results remain encouraging. This Manchester-based estate agency (with one branch) attracts roughly 4.4 thousand organic website visitors every month and has a traffic value of about $3,500. Julie Twist’s website ranks highly on Google for the search term ‘find real estate Manchester’ and numerous other keywords and is drawing impressive traffic. This website gets $3,500 worth of free traffic from Google, meaning the company can save this money that would otherwise have been used on PPC ads.

The main factor to bear in mind is that PPC ads essentially involve purchasing traffic in exchange for money. So it makes sense that once you no longer pay for these ads, you will stop getting traffic. But, with SEO, you will sustain your search positions and keep getting traffic even if you no longer use SEO services. By hiring a qualified SEO agency and boosting your website’s rankings on Google, you can preserve money and keep your website’s traffic without having to spend money on advertising channels such as PPC.

Let’s now examine the pages that draw the most visitors to this website:

Some of the keywords that bring the most traffic to these pages include ‘Manchester apartments for sale’ and locations such as ‘Salford Quays’ and ‘Vallea Court Manchester’. This once again shows that there is a considerable range of keywords that your website can use to draw free organic traffic on Google. A stand-up SEO agency can effectively create, optimise, and promote those pages, bringing further business to your company.

Local SEO

Local SEO techniques are utilised to ensure that a website is displayed to people who search for certain services locally. For example, if you enter ‘real estate near me’ on Google, you will find websites run by estate agencies in your local area. Therefore, local SEO is paramount for businesses offering services in-person, including real estate. However, purely adding your website to Google My Business and adding the location on Google Maps will fail to bring you as much traffic as you might like. Only truly comprehensive search engine optimisation of a website can bring tangible results and assist your website in rising in search engine rankings. 

What Does an SEO Company Do?

While SEO is an outstanding investment for real estate, attaining fantastic results takes a great deal of expertise, hard work, and skill. This is no exception for websites that provide services. Google has very high standards to ensure that low-quality websites do not reach the highest positions in their search results. 

However, NUOPTIMA has been working with brands in a variety of industries for many years, including the real estate business. Our experts have a wide expanse of experience doing SEO work for clients, including startups, medical clinics, e-commerce, and of course, estate agencies and real estate. Consequently, we know exactly what needs to be done to get your website to show up on the first page of Google. Here are just a handful of things that we can do to improve your real estate company’s Google rankings:

  • Arrange link placements on online directories of real estate companies.
  • Create SEO-optimised content to help your website rank for more keywords on Google.
  • Optimise existing pages to make sure that they comply with the best practices and rules of Google. 
  • Create all the necessary pages to help your website collect as much organic traffic as possible.

Efficient search engine optimisation can bring outstanding results if done properly and correctly by qualified experts. At NUOPTIMA, we have a large SEO team packed with expertise and experience to help your website achieve fantastic results. Book a free discovery call with our professional team today to explore how we can use SEO to attain great results for both your real estate business and your website.

Elevate Your Real Estate Business with SEO

In the competitive field of real estate, establishing a strong online presence is key. With the right SEO strategies, your real estate company can rise above the competition, attracting more potential clients and driving growth. SEO is not just about increasing website traffic; it’s about attracting the right kind of traffic – potential clients who are actively looking for your services. Don’t let your real estate business blend into the background. Start your SEO journey with NUOPTIMA today and watch your business flourish.

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Why is SEO important for real estate companies?

SEO is important for real estate companies because it helps improve their online visibility. With the right SEO strategies, a real estate company’s website can rank higher in search engine results, attracting more potential clients. It’s a cost-effective way to increase website traffic and generate leads.

How long does it take to see results from SEO?

SEO is a long-term strategy, and it often takes a few months to start showing results. However, once your website starts ranking higher in search results, it can retain those positions even if you pause your optimization efforts.

What is local SEO and why is it important for real estate companies?

Local SEO is a strategy that helps businesses rank higher in local search results. For real estate companies, this means appearing in search results when potential clients are looking for real estate services in their local area. It’s a powerful way to attract local clients and build a strong presence in your community.

What kind of SEO services does NUOPTIMA provide for real estate companies?

NUOPTIMA provides a range of SEO services for real estate companies, including keyword research, high-quality content creation, link building, and technical SEO. These strategies can improve your website’s rankings, increase its relevance and credibility, and attract more clients.

How can I get started with NUOPTIMA’s SEO services for real estate companies?

You can get started with NUOPTIMA’s SEO services by booking a slot to talk to one of our SEO experts. We’ll discuss your needs and how we can use SEO strategies to improve your real estate company’s website rankings.

Author's image

By: Viktor Bartak

Head of SEO


Viktor has 15 years of experience in SEO, having worked on over 300 businesses across B2B and B2C, including cybersecurity, social media, eCommerce, tourism, SaaS, fintech, private clinics, agriculture, clothing manufactures, real estate and more.

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