There is no denying that Facebook is a huge website and social media platform, with billions of users around the world enjoying its services daily. But what are some of the site’s most interesting and eye-opening statistics? This article delves into various statistics about Facebook, providing you with illuminating insights for 2025.
26 Best Facebook Stats
Facebook User Statistics
Daily Active Users (DAU)
Facebook’s parent company, Meta, published its Q4 2022 earnings in February 2023. It reported that Facebook’s DAUs were approximately two billion for December 2022. This presents a 4% increase year over year. Comparatively, Instagram has 500 million DAUs, and Twitter has approximately 260 million.
Monthly Active Users (MAUs)
The same report also stated that Facebook’s MAUs were 2.96 billion up to the close of last year, which is a 2% increase year over year. Again, we can see it stacks up well against other social media platforms, with Instagram reporting 2.35 billion MAUs, Twitter with 450 million, and TikTok with one billion.
United States Users
In the US, there were 239 million users on Facebook in 2022, which is roughly 71% of the entire population.
United Kingdom Users
In December 2022, the UK had more than 52 million Facebook users. This equates to roughly 76% of the total population.
Sign-Ups Per Minute
Facebook receives an average of 400 sign-ups to its platform worldwide every minute. To put this into perspective, about 480 users sign up for TikTok per minute (eight per second), currently the fastest-growing social media app.
Largest Facebook Audience Demographic
As of January 2023, men between the ages of 25 and 34 comprised Facebook’s largest audience (17.6% of worldwide users). The second largest age demographic on Facebook was men aged 18 to 24. TikTok, however, proves more popular with younger demographics. Its biggest audience is 10-19-year-olds (25% of total users).
People Using Facebook More Than Once a Day in the UK
Facebook gets used more than once daily by roughly 45% of the UK online demographic.
Country With the Most Active Facebook Users
The latest data reveals India has the most active Facebook users (almost 315 million). The US, Indonesia, and Brazil also make up the top four countries with the most active Facebook users.
Facebook User Statistics Summarised
DAUs
2 Billion
MAUs
2.96 Billion
US Users
239 Million (71%)
UK Users
52 Million (76%)
Sign-Ups Per Minute
400
Largest Audience Demographic
Male, 25-34
UK Population Using Facebook More Than Once Daily
45%
Country With the Most Active Users
India
Facebook Mobile Statistics
Number of Users Accessing Facebook With a Mobile Device
As of January 2022, a sweeping 98.5% of active Facebook user accounts globally accessed the platform with a type of mobile phone. Conversely, Pinterest data shows that 85% of its users rely on the Pinterest mobile app, and just over 80% of Twitter users access its platform via mobile.
Time Spent Using Facebook on Mobile Devices
Facebook mobile users are reportedly spending 57 minutes a day on the app, totalling 20,805 minutes per year! The network revealed that users now spend a fifth of their time on their smartphones on Facebook. TikTok users, by contrast, spend much longer on the app on average, adding up to an estimated 95 minutes daily.
Mobile Facebook Ads Revenue
Mobile is the cause of almost 95% of Facebook ads revenue.
Facebook Mobile Statistics Summarised
Number of Users Accessing Facebook With Mobile Devices
98.5%
Average Time Spent on Facebook Per Day
57 Minutes
Facebook Ads Revenue
Responsible For Almost 95%
Facebook Advertising Statistics
Average Cost-Per-Click (CPC)
As of January 2022, the average CPC on Facebook was $0.94. This makes it cheaper than advertising on other platforms such as YouTube, LinkedIn, and Instagram and is, therefore, an appealing advertising option for businesses.
Facebook’s Potential Advertising Reach
There is great potential for Facebook as an advertising platform; its potential reach is over 2 billion people! This adds up to over 25% of the world’s population. Regarding other platforms, Instagram has a potential ad reach of 18.7%, TikTok has an 11.2% potential reach, and YouTube trumps them all with 32.4%!
Best Time to Advertise on Facebook
According to current statistics, the best time to post an advert on Facebook is between 8 am-12 pm on Tuesdays and Thursdays.
Facebook Advertising Revenues
Recent data revealed that Facebook advertising revenues comprise an overwhelming majority of its overall revenues. In 2022, 97.5% of the $116.6 billion generated originated from adverts.
Advertising Expenses
In 2022, Meta announced that it had incurred more than $2.6 billion in advertising expenses.
Facebook Stories Potential Advertising Audience
Facebook Stories are an increasingly viable option for advertisers, with a potential advertising audience of 1.25 billion users. Meanwhile, the potential ad reach of Instagram Stories is a more modest 996 million.
Active Advertisers On Facebook
To date, Facebook has over 10 million active advertisers on its platform. Snapchat has over 35 million businesses using its site, and Instagram has two million.
Facebook Advertising Statistics Summarised
Average CPC
$0.94
Potential Ad Reach
Over 2 Billion (Over 25% of Total Population)
Best Time to Advertise
8am-12pm Tuesdays, Thursdays
Advertising Revenues
97.5% of Total Revenue Generated Came From Ads
Advertising Expenses
$2.6 Billion in 2022
Facebook Stories Potential Audience
1.25 Billion
Active Advertisers
Over 10 Million
Facebook Video Statistics
Average Watch Time
The average watch time of Facebook videos is 10 seconds. A Facebook video view is counted when it has been watched for at least three seconds on the platform. Conversely, TikTok typically has a watch time per video view of 3.33 seconds. However, on TikTok, a video view is counted as soon as it starts playing.
Time Spent Watching Videos
The average user spends 50% of their time on Facebook watching videos. This shows how popular videos are on the platform.
Percentage of Relevant Video Ads
Data reveals that 71% of consumers find Facebook video adverts either relevant or highly relevant to them. This illustrates that Facebook does a robust job of personalising consumer adverts.
Square Versus Landscape Videos
Square videos are far more popular on Facebook than landscape, accounting for up to 35% more views. For advertisers looking to reach more Facebook viewers, square videos are the better choice.
Video Percentage of Facebook Content
Facebook videos are responsible for 15.1% of all Facebook content.
Daily Video Views
Facebook gains over eight billion video views daily. This is substantially higher than other platforms, with TikTok receiving just over one billion views, Twitter with two billion, and YouTube with almost five billion. Snapchat has the highest number of daily video views, with 14 billion.
Video Engagement Rate
On average, Facebook video posts have an engagement rate of just over 6%. Facebook videos earn the highest engagement out of any content type on Facebook.
Percentage of Users Playing Videos Without Sound
A whopping 85% of Facebook users play videos without the sound on. This makes it important for advertisers to draw in consumers without reying on audio. It can consequently be a good idea to add subtitles and enhance the visual experience.
