Founded in 2006, Twitter has long been a popular social media platform for users across the globe. But what do the statistics reveal about this platform, and what are some important facts to know? For instance:
- How many people use Twitter?
- How many Twitter users are male?
- How many tweets are sent out per second?
- How does it stack up in terms of brand interaction?
This article reveals statistics about Twitter that are important to know in 2023.
7 Interesting Twitter Stats
- Who Creates Twitter Content?
Research conducted by Pew Research Center found that a small number of users are responsible for a large amount of content on the platform. The study focused on United States (US) adults using Twitter and found that 10% of these users created 92% of all Tweets.
- How Often Does An Average User Tweet?
The average user Tweets just two times a month. This indicates that users prefer to use Twitter to consume content instead of making it.
- How Important Is News on Twitter?
Statistics released by Twitter demonstrate that users are keen news readers. 94% of users show an interest in current events. Moreover, 55% of users get their news updates from the platform.
- How Popular is Twitter?
According to Statista, as of January 2023, the site is the 14th biggest social media platform, based on the number of Twitter Monthly Active Users (MAUs). Other platforms that ranked higher include:
- Facebook in first place
- Instagram in fourth place
- TikTok secures sixth place
- Snapchat in 10th position
- What is Twitter’s Market Cap?
As of March 2023, Twitter’s market cap is $41.09 billion, making the platform the globe’s 408th most valuable business by market cap.
- When is the Most Popular Time to Post?
The most common time to post on Twitter is between 8 to 10 am and 6 to 9 pm. These times are generally right before and right after work hours.
- Which Sport is Tweeted About the Most?
Football — or soccer — is the most Tweeted about sport on Twitter. The platform announced in August 2022 that 53% of Twitter users are fans of the World Cup.
|Interesting Twitter Statistics Summarised|
|Twitter Content||10% of Users Created 92% of All Tweets ( By US Adults)|
|Average Tweets Per Month Per User||2|
|Importance of News||94% of Users Show an Interest in Current Events|
|Popularity||14th Biggest Social Media Platform|
|Market Cap||$41.09 Billion|
|Most Popular Time to Post||8 am – 10 am 6 pm – 9 pm|
|The Sport Most Tweeted About||Football (Soccer)|
4 Facts About Twitter User Demographics
- Which Age Group Uses Twitter the Most?
Data compiled in mid-2021 found that the largest age group using Twitter was 25-34 year-olds (38.5%), followed by 35-49 year-olds (20.7%). Both 18-24 year-olds and the 50+ age group accounted for 17.1%, and the smallest audience was 13-17 year-olds, making up just 6.6% of Twitter’s total users. This data illustrates that an older audience generally uses Twitter compared to other platforms, such as TikTok, which has 18-24 year-olds as its most popular age group.
- Is Twitter More Popular With Males or Females?
Twitter is more popular with males. As of January 2022, 56.4% of worldwide Twitter users were male, while 43.6% were female. This again differs from TikTok, with 54% of its users being primarily female.
- Which Country Has the Most Users?
The latest data in 2023 indicates that the country with the most users is the USA, with at least 95.4 million active US Twitter users. This is followed by Japan (67.5 million), India (27.3 million), Brazil (24.3 million), Indonesia (24 million), and the UK (23.2 million).
- What Percentage of Americans Use Twitter?
A 2022 survey found that 27% of US adults use Twitter. Regarding other platforms, around 70% of US adults use Facebook, 28% use Pinterest, and 81% use YouTube.
|Twitter User Demographics Summarised|
|Most Popular Age Group||25-34 Year-Olds (38.5%)|
|Country With the Most Users||USA (At Least 95.4 Million)|
|Percentage of US Adults on Twitter||27%|
3 Twitter Usage Statistics
- What is the Number of Twitter Daily Active Users (DAUs)?
In November 2022, Elon Musk announced that Twitter has 259.4 million DAUs. Also, as of 2023, Twitter has approximately 450 million MAUs.
- How Many Tweets Are Sent Per Second?
As of August 2022, around six thousand Tweets are sent per second. This equates to 350 thousand Tweets per minute, 500 million Tweets per day, and 200 billion Tweets per year!
- What are the Average Hours Per Month Spent on Twitter?
A study from 2022 showed that users spend approximately 1.1 hours per week using Twitter, which equals 4.4 hours per month. While this may seem small for a social media platform, especially compared to the average of 95 minutes spent daily on TikTok, Twitter has a different and more mature demographic.
|Twitter Usage Statistics Summarised|
|Number of Tweets Per Second||6,000|
|Average Hours Per Month on Twitter||4.4 Hours|
2 Twitter Marketing Statistics
- How Is Twitter’s Ad Engagement?
Statista announced in July 2022 that in the second quarter of 2022 (April-June), the platform’s ad engagement increased by seven per cent compared to the same quarter of 2021.
- How Much Time Is Spent Viewing Ads?
In February 2021, the Twitter Business account Tweeted that people spend 26% more time watching adverts on Twitter compared to other social media platforms. This indicates that Twitter is a great place for businesses to advertise, raise brand awareness, and potentially gain new customers.
|Twitter Marketing Statistics Summarised|
|Increase in Ad Engagement||7% Increase (From Quarter 2 of 2021 – Quarter 2 of 2022)|
|Time Spent Viewing Ads||26% More Than Other Platforms|
5 Twitter Business Statistics
- How Many Brands Do Twitter Users Follow?
The median Twitter user follows just five brands on the platform. Popular brands to follow on the platform include Playstation, Starbucks, Nike, and Netflix.
- What Percentage of B2B Marketers Promote on Twitter?
Twitter is one of the most popular social media platforms for B2B marketing, and the statistics back it up. More than 86% of B2B marketers promote their brand on the platform.
- How is Return on Investment (ROI) for Twitter Ads?
Twitter announced that studies show the average Twitter Ads have 40% higher ROI compared to other channels, demonstrating that it can be a profitable platform to advertise on.
- What Are the Effects of Poor Hashtag Use?
Almost 20% of users will unfollow a business on Twitter if they use hashtags poorly. Therefore, businesses need to get the balance just right.
- How Much Do Users Participate in Brand Interaction?
A study on how people engage on social media with brands found that Twitter ranked first for brand interaction. Additionally, around 80% of all Twitter users have ‘mentioned’ a business when Tweeting. This means it presents a great opportunity to connect with customers and grow the reputation of your business.
|Twitter Business Statistics Summarised|
|Average Number of Brands Followed By Users||5|
|Percentage of B2B Marketers Using Twitter to Promote Their Brand||Over 86%|
|ROI||Ads Have 40% Higher ROI (Compared to Other Channels)|
|Percentage of Users Who Will Unfollow a Brand for Poor Hashtag Use||20%|
|Brand Interaction on Social Media||Ranked 1st|
2 Twitter Platform Statistics
- How Much Has Twitter Spent on Sales and Marketing?
In 2021, Twitter spent approximately $1.17 billion on sales and marketing. This is a marked increase from 2020, when $887 million was spent.
- How Much Advertising Revenue Has Twitter Generated?
Twitter generated $5.01 billion in ad revenue in the year 2021. This amount is predicted to increase and reach $9.6 billion by 2026.
|Twitter Platform Statistics|
|Amount Spent on Sales and Marketing||$1.17 Billion (2021)|
|Advertising Revenue||$5.01 Billion (2021)|