Drive More Customers and Revenue with Tourism PPC Services

We’ll create and manage targeted PPC campaigns for your Tourism company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Tourism business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Tourism PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Tourism PPC

Seasonal Demand Fluctuations

Managing PPC campaigns for tourism can be difficult due to the constantly changing demand for travel during different seasons and holidays.

Targeting the Right Audience

Identifying and targeting the most relevant audience can be challenging, as tourists have diverse preferences and interests, requiring more precise ad targeting.

Competitive Market

The tourism industry is highly competitive, with numerous businesses vying for the same customers, making it difficult to stand out and maintain cost-effective PPC campaigns.

Dynamic Pricing and Offers

Keeping up with the ever-changing pricing, promotions, and packages in the tourism industry can make managing PPC campaigns an ongoing challenge.

 Important Tourism Business PPC Metrics

Tourist Arrivals:

Monitor the number of tourists visiting the destination, as it indicates the success of marketing efforts and the overall attractiveness of the place.

Average Length of Stay:

Measure the average number of days tourists spend in the destination, as it helps in understanding their level of satisfaction and the potential for repeat visits.

Occupancy Rate:

Track the percentage of available accommodations occupied by tourists, which reveals the demand for lodging and can guide pricing and expansion decisions.

Revenue per Available Room (RevPAR):

Calculate the average revenue generated per available room, which combines the occupancy rate and average daily rate to evaluate the overall performance of accommodations.

Tourism Market Share:

Determine the destination’s share of the global tourism market, which helps in assessing competitiveness and identifying growth opportunities.

Visitor Demographics:

Analyze the age, gender, nationality, and other demographic characteristics of tourists, as it helps in tailoring marketing strategies and developing targeted offerings.

Tourist Satisfaction Index:

Measure the overall satisfaction of tourists with their experience in the destination, as it influences word-of-mouth marketing, online reviews, and likelihood of repeat visits.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Tourism PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Tourism industry

Other Tourism SEO agencies

  • Offer generic PPC services that may not be relevant to your Tourism business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Tourism industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Tourism PPC services without wasting time or budget.

Free Video PPC Audit for Your Tourism Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Tourism business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Tourism PPC campaigns are targeting the right audience?

We conduct in-depth research on the Tourism industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Tourism PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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