YouTube is one of the most visited websites globally and is a household name in the world of social media. This article will reveal the latest enlightening YouTube statistics and how it stacks up in 2023. Some of the facts will answer the following:
- What is the platform’s annual revenue?
- What percentage of video views on YouTube come from mobile devices?
- Who is the biggest advertiser on the site?
- Who is the highest-paid YouTuber?
6 Fun YouTube Statistics
- Ever-Increasing Annual Revenue
In 2022, YouTube generated annual revenue of $29.2 billion. This is an increase from the $28.8 billion generated in 2021 and the $19.7 billion generated in 2020. The platform is therefore witnessing an annual revenue increase each year.
- Impressive Number of Videos on YouTube
There are currently more than 800 million videos on YouTube and over 51 million Channels.
- Inconceivable Hours of Video Uploaded Per Minute
According to Statista, as of June 2022:
- over 500 hours of video were uploaded to YouTube every single minute, and
- 30,000 hours of new content were added every hour.
- Immense YouTube Popularity
As of January 2023, based on Monthly Active Users (MAUs), YouTube is the second most popular global social network after Facebook. Other social media platforms that comprise the top five are Whatsapp, Instagram, and WeChat.
- High YouTube Premium Figures
YouTube Premium offers users a paid plan with perks such as removing adverts and background play. Its annual subscribers have increased yearly at a steady rate:
- 30 million subscribers in 2020,
- 50 million in 2021, and
- 80 million in 2022.
- Extensive Global Reach
In January 2023, YouTube’s global reach was roughly 37%. Furthermore, the country with the highest YouTube penetration rate was the United Arab Emirates, at roughly 98%, followed by Netherlands and Norway.
|Fun YouTube Statistics Summarised|
|Annual Revenue||$29.2 Billion (2022)|
|Number of Videos on YouTube||Over 800 Million|
|Hours of Video Uploaded Per Minute||Over 500 Hours|
|Popularity||2nd Biggest Social Network|
|YouTube Premium Subscribers||80 Million (2022)|
3 YouTube User Demographics
As of January 2023, roughly 54% of all YouTube users were male, and 46% were female. YouTube is, therefore, slightly more popular with males. Other social media platforms with more male than female users include Twitter and Facebook. On the other hand, both Snapchat and TikTok have a higher percentage of female users.
- Country With the Most Users
The country with the biggest YouTube audience, by far, is India. The data from January 2023 also lists the United States (US), Brazil, Indonesia, and Mexico as the top five countries with the most users.
- Age of YouTube Users
Many different age groups use the platform, and the statistics reflect this. While other social media platforms are often more targeted to a specific age group, such as TikTok users being predominantly 18-24 year-olds, YouTube is much more spread out. Here is a breakdown of each age group in order of popularity:
- 25-34 year-olds = 20.7%
- 35-44 year-olds = 16.7
- 18-24 year-olds = 15%
- 45-54 year-olds = 11.9%
- 55-64 year-olds = 8.8%
- 65+ = 9%.
|YouTube User Demographics Summarised|
|Country With The Most Users||India|
|Most Popular Age Group||25-34 Year-Olds|
6 YouTube Usage Statistics
- How Long Children Spend on the Platform Daily
As of the end of 2021, globally, children and teenagers spent an average of 56 minutes per day watching YouTube. Interestingly, YouTube was previously the most popular app for children, but since 2020, TikTok has overtaken the platform, as children spend an average of 91 minutes daily on TikTok.
- Percentage of Internet Users Accessing YouTube
Globally, 52% of all internet users use YouTube at least once a month. Moreover, 62% of internet users in the US use YouTube daily, 92% weekly, and 98% monthly.
- YouTube Daily Active Users (DAUs)
There are over 122 million DAUs on YouTube. This compares to two billion DAUs on Facebook, 375 million on Snapchat, and 259 million DAUs on Twitter.
- YouTube Monthly Active Users (MAUs)
As of Quarter 3 of 2022, YouTube has more than 2.6 billion MAUs. This is around one-fourth of the globe’s population.
- Mobile Viewing is Important
In Quarter 2 of 2021, mobiles were responsible for 63% of YouTube viewing time across the globe. This demonstrates that most users choose to access the app with their phone rather than on desktops, consoles, or other means.
- YouTube Shorts Popularity
In an effort to compete with the highly popular short-form video platform TikTok, YouTube launched YouTube Shorts. Within two years of launch, in 2022, the platform announced that the service is being watched by more than 1.5 billion users per month, potentially beating TikTok’s monthly user figures (which are yet to be updated from 2021).
|YouTube Usage Statistics Summarised|
|Time Children Spend on the Platform Daily||56 Minutes|
|Percentage of Internet Users Accessing YouTube||52%|
|Percentage of Video Watching From Mobile Devices||63%|
|YouTube Shorts Popularity||Over 1.5 Billion Monthly Users|
3 YouTube Business Statistics
- YouTube Marketers Facts
A report released by Social Media Examiner in May 2022 revealed that:
- 67% of marketers intended to increase their use of YouTube videos.
- 57% intended to increase their YouTube organic activities over the subsequent year.
- This report also asked marketers which social media platforms they wanted to learn more about. Instagram was rated first (71%), followed by YouTube (64%), Facebook (62%), and LinkedIn (59%).
- Marketers were additionally quizzed on which platforms they commonly use to publish videos. Facebook was rated top with 58%, followed by Instagram with 49%, and YouTube in third with 47%.
- Ideal Video Length
Social Media Examiner also suggests that the ideal video length is seven to 15 minutes long. However, the ideal length of a video truly depends on the type of video and its audience.
- Most Visited Websites
As of March 2023, YouTube is the second most visited website on the internet after Google. This illustrates that there is a vast audience for brands to target on the platform.
|YouTube Business Statistics Summarised|
|Marketer Facts||67% Intend to Increase Use of YouTube Video57% Intend to Increase YouTube Organic Activities64% Wanted to Learn More About YouTube47% Stated They Commonly Use YouTube to Publish Video|
|Ideal Video Length||7-15 Minutes|
|Most Visited Websites||2nd Most Visited Site (After Google)|
3 YouTube Marketing Statistics
- Biggest Advertiser
Apple was the biggest advertiser on YouTube between March 2020 and February 2021. The company spent $237.15 million during this period.
- Effective Advertising Format
A survey conducted in 2019 about the most effective ad formats according to global marketing professionals found that pre-roll skippable ads were seen as the most effective format on YouTube (29% of respondents). Additionally, seven per cent of marketers viewed non-skippable ads as effective.
- Determines Purchasing Decision
According to Google’s Consumer Insights, 68% of YouTube users watched the platform to help them make a purchasing decision. It also states that more than 40% of shoppers worldwide claim they have bought products they discovered on YouTube.
|YouTube Marketing Statistics Summarised|
|Biggest Advertiser on YouTube||Apple (2021)|
|Most Effective Ad Format According to Marketing Professionals||Pre-Roll Skippable Ads|
|Purchasing||68% of YouTube Users Watch Platform to Help Make a Purchasing ChoiceOver 40% of Global Shoppers Have Bought Products Discovered on YouTube|
2 YouTube Platform Statistics
- Highest Paid YouTubers
According to Forbes, in 2021, the highest-paid YouTube star was Mr Beast ($54 million). Other YouTubers comprising the top five include Jake Paul ($45 million), Markiplier ($38 million), Rhett and Link ($30 million), and Unspeakable ($28.5 million).
- Most Subscribed Channel
T-Series is the most subscribed YouTube channel worldwide, with 232 million subscribers. T-Series is an Indian film production and music record label company.
|YouTube Platform Statistics Summarised|
|Highest Paid YouTuber||Mr Beast ($54 Million)|
|Most Subscribed Channel||T-Series (232 Million Subscribers)|