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15 Best Amazon Seller Tools

October 11, 2021 10 minutes
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15 tools every Amazon seller should use to boost and track sales, gather data, plan keywords, manage feedback and pricing

Key points 

  • There are dozens of different software programs marketed towards Amazon sellers, so it can be very difficult to find tools that work well. 
  • In this article, you will discover the best software for Amazon sellers that comes highly recommended by our experts. 
  • We’ve compiled over a dozen programs for keyword planning, product research, sales tracking, feedback management, data gathering, pricing help, and much more. 

Whether you are a new or experienced Amazon seller, you probably know that there are dozens if not hundreds of Amazon seller software tools that can make your life significantly easier, drive traffic to your products, and help maximize your profits. But there’s one problem – the selection of this software is so huge that it’s challenging to find a program that works well and solves your problems. This is why we’ve compiled this list of the best Amazon seller software. You will discover programs for keyword research, pricing, feedback and review management, and much more.

But before we get into it, it’s crucial to mention that while Amazon FBA software can make your life as a seller easier, it will never come anywhere close to the results that a professional Amazon growth agency can provide. So if you’re looking to scale your business and become one of the top sellers on Amazon, we suggest booking a free call with one of Nuoptima’s specialists to discuss how we can help your Amazon business become as successful as possible. 

So, without further ado, let’s talk about the best tools for Amazon sellers.

Helium 10

Helium 10 is not just one Amazon FBA software solution – it’s an entire suite of tools that can help you build a successful business selling products on Amazon. This company has been around for many years, and they’ve invested millions of dollars into creating a quality product. While the price of this tool may seem high, it’s crucial to keep in mind that you’re getting a whole suite of programs. Here are just a few programs collected under the Helium 10 umbrella:

  • Frankenstein Keyword Processor – this tool is invaluable when you need to process a massive library of keywords and remove duplicates, eliminate specific keywords from the list, and sort all the keywords. 
  • Scribbles – Amazon Listing Writer – this program makes it easy to add keywords to your Amazon listing, remove duplicate keywords, and ensure that the listing contains all the necessary words and phrases. 
  • Magnet – this is a powerful research tool.
  • Cerebro – this program allows you to check what keywords and phrases your competitors’ listings show up for in search results. 
  • Index Checker – this tool uses three different indexing methods, which allows you to make sure that your listing is indexing for all the necessary keywords. Since Amazon’s search algorithm shows different results to different people, you can’t get accurate indexing data just by searching for the product and keyword on the platform. 
  • Rank Tracker – this program allows you to track how your and your competitors’ listings are ranking on Amazon, view the organic search volume of different keywords, and browse other crucial data. 


This website is crucial for Amazon sellers who want to gain a better understanding of how products are priced on Amazon. You can utilize the service’s numerous price tracing tools, sign up for alerts, browse the biggest price drops, view price history data and sales information, and much more. This web service is free to use once you create an account. You can also take advantage of their Chrome, Firefox, and Safari browser extensions. 

Keyword Tool

Top 5 tools for Amazon sellers: That's how Helium 10, Camelcamelcamel, Keyword Tool, Keep & Jungle Scout make selling easier

It’s not a secret that if you want customers to find your product on Amazon, you need to optimize the listing accordingly. But how can you know which keywords to include to ensure that people can find whatever you’re selling? Well, you can use the Keyword Tool. Simply enter your keyword in the tool, and it will g5trenerate a long list of keyword suggestions that you should use in your listing. This will ensure that customers who are interested in your product can find it. This software is available in both free and paid versions. 


Keepa is an Amazon price tracking tool perfect for sellers who want to be aware of price changes and sales on the products they sell 24/7, as this service sends price drop alerts via email, Facebook, Twitter, Telegram, and RSS feeds. This is also one of the oldest price tracking tools. It may not have the flashiest design, but it has lots of useful features, including drive drop, stock availability, and deal alerts, graphs that show price changes over time, and an easy-to-use search tool that lets you filter products by price, drop percentage, and more. You can also use Keepa’s browser add-on for Chrome, Opera, Edge, and Firefox. 

Jungle Scout

Jungle Scout is one of the most popular apps with Amazon sellers. Jungle Scout has been a player on the Amazon FBA tool market for many years. Today, the app provides a wide array of great features, an excellent user-friendly interface, and affordable pricing. 

Amazon sellers can utilize this app to manage inventory, perform keyword research, keep track of sales, analyze their products’ performance, and much more. This tool is especially useful when you want to launch a new product and need to analyze the demand and competition. In addition to its web application, Jungle Scout offers a Chrome extension in all plans. This extension allows you to see analytics and statistics about products while you browse Amazon. 


AMZBase is a Chrome extension that helps Amazon sellers research new products to sell. Since the extension has a built-in Google search bar, you can browse Amazon and, at the same time, use the extension to search for products on international marketplaces such as Aliexpress to better understand if they are worth selling. You can also use this tool to check product info on other websites. 

Market Intelligence 

This Amazon FBA software solution is an excellent alternative to Jungle Scout. What sets this extension apart from numerous other programs that do the same job is the amount of data it has. Market Intelligence has analyzed nearly 30,000 Amazon product launches, and it uses that data to provide you with a product idea score, an estimated number of reviews you will need to rank highly on Amazon, trends for Best Sellers Rank, and more. This tool is also faster than many of its competitors. 


Reviews are responsible for a large portion of a seller’s success on Amazon. But it can be challenging to track reviews on all the products you sell, especially if you work in multiple countries. But AMZFinder makes it easy, as it collects all reviews for your products across different countries in one place. And if you receive a bad review, the tool will mark it as “pending” until you address the issue and mark it as “done”. This Amazon review management tool also allows you to send emails to people who have purchased your products, asking them to leave a review. This is often more effective than Amazon’s automatic emails. You can create a template for these emails to automate the process. 


Algopix is a great piece of software for Amazon sellers who want to explore how viable their products might be on marketplaces other than Amazon. Once the user enters an ASIN number or a detailed product name in the search box, the program will return a detailed breakdown of expenses, demand, competition, and recommendations for the selling price. One downside of this tool is that it’s slower and buggier than its competitors. 


If there’s one piece of Amazon sales software you can’t operate without, it’s RepricerExpress. This tool automatically changes the price of your products depending on the prices set by competitors for the same products. This tool is also suitable for eBay sellers. 

Many sellers report that their sales have increased after they started using RepricerExpress. This occurs because the tool automatically adjusts the price, allowing the listing to get higher positions in marketplace search results and on listing pages. This program also allows users to view how many times the price of a particular product has changed over a given period of time and browse other statistics. RepricesExpress has five plans that differ only in the number of listings they cover. The cheapest plan covers 2,500 listings, while the most expensive plan works with 50,000 listings simultaneously. 

It’s worth mentioning that since so many Amazon sellers are now using re-pricing tools, the competition has gotten so fierce that anyone who wants to sell products on Amazon also needs to utilize these tools. 

FBA Calculator Extension

When you are selecting new products to sell on Amazon, it can be difficult to figure out potential profit margins due to the FBA fees. This is why we love the FBA Calculator Free Extension from AMZScout. Once you install this extension in your browser, you can start looking for products you’d like to sell on Amazon. When you find a product you like, just activate the toolbar on the product’s page, enter the cost, selling price, shipping cost, and projected sales per month. The extension will then calculte FBA fees for the product.

However, you should keep in mind that this toolbar will be useful only if the product you’d like to sell is already sold on Amazon by someone else. Plus, you won’t be able to change the dimensions or weight of the product. 


Sonal is another piece of Amazon FBA software that helps users carry out keyword research. This tool uses original search queries entered by Amazon users to give you keyword suggestions. You can use Sonar to browse keyword trends, perform simple keyword searches, carry out a reverse search by entering a product’s ASIN number to see which keywords the product ranks for, and browse keywords in other languages (right now, the tool supports five languages: English, German, Italian, Spanish, and French).


SellerApp is an excellent alternative to Helium 10 and an excellent tool for people looking for Amazon gold miner software that could automate their business. This app allows you to analyze your PPC campaign performance and optimize your ads at the keyword and campaign level. The tool also gives you a detailed analysis of your listings, highlighting things you can do to make the listing more attractive for customers. The tool also offers a Chrome browser extension for tracking performance metrics, and it allows you to carry out product research on the marketplace. 

Seller Legend

This affordable Amazon sales tracker provides information about your sales, monitors your profits, and tracks current trends. The best feature of this tool is that information it supplies is accurate, unlike many of its competitors. So you can feel confident making decisions using this information. 

AMZ Promoter

One of the biggest drawbacks of selling products on Amazon is that you don’t get a lot of information about your clients, so you can’t market to the same customers in the future. However, you can use tools such as AMZ promoter. This software allows you to create a landing page that offers people who want to purchase your product to get a promo code in exchange for their email. You can drive traffic from social media and other channels to the landing page instead of letting it go straight to Amazon. 

In addition to providing you with the customers’ email addresses for remarketing, the landing page can pixel customers for further Facebook retargeting. At the same time, using this tool will likely slightly increase your bounce rate.


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Who pays for FBA shipping?
On paper, Amazon pays for FBA shipping. However, sellers cover packaging, handling, and shipping costs since they pay Amazon an FBA fee for each product they sell.
Is it free to start an Amazon FBA?
Starting an Amazon FBA is free. However, you will need to pay numerous fees for each product you sell. Plus, you will need to pay storage fees according to a monthly or long-term plan.
Is Amazon FBA worth it in 2021?
Yes, you can still make a lot of money by utilizing Amazon’s FBA program. Even though there’s a lot of competition, you can still make your products stand out with clever business strategies or unique offerings.
Author's image

By: Alexej Pikovsky

CEO & Founder


Alexej spent 10 years in investment banking, venture capital and private equity. Running the wider group’s brands and building one of Europe’s fastest growing growth agencies, Alexej is well positioned to advise founders and funds. Alexej graduated MSc from Imperial College London and is a fellow of the German Academic Scholarship Foundation.

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