Alexej Pikovsky

Author: Alexej Pikovsky

  • The Rise Of Family Offices And How They Are Playing A Bigger Role In Private Capital

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    The Rise Of Family Offices And How They Are Playing A Bigger Role In Private Capital

    Capital doesn’t belong only to VC investors and private equity firms. In recent years, family offices have proven to be worthy contributors to the global economy. Once perceived as merely a tool for preserving family wealth across generations, these entities are now managing an estimated $6 trillion in assets worldwide, rivaling even the largest institutional…

  • Venture Capital for Startups: Unlocking Growth Through Platform Support

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    Venture Capital for Startups: Unlocking Growth Through Platform Support

    In 2025, venture capital support goes beyond just financial backing.  According to CB Insights research [1], major reasons for startup failure include lack of market need, heavy competition, and flawed business models (56%). With proper guidance in these areas, startups have a higher chance of achieving product-market fit and becoming profitable businesses. Modern VCs compete…

  • How to Build a Powerful SaaS Brand in a Crowded Market: Complete Guide

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    How to Build a Powerful SaaS Brand in a Crowded Market: Complete Guide

    Do you know that every successful, market-leading SaaS product is just lines of code until they get a compelling narrative that transforms it into user obsession?  Netflix, Slack, Instagram, X (formerly Twitter)—all of these SaaS platforms fixed everyday problems, made their solution a ‘dogfooding’ for the masses, and the founders themselves were the ideal customer…

  • Maximizing Value with Proper SaaS Customer Segmentation

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    Maximizing Value with Proper SaaS Customer Segmentation

    In 1994, Jeff Bezos started Amazon, selling only books. Within a month, his online company made over $20,000. Three decades later, Bezos is one of the wealthiest people on the planet, and Amazon is making nearly $2 billion daily.  A key tool for Amazon’s growth was customer segmentation. With nearly 70% of its revenue [1]…

  • PPC Management for eCommerce: Increase Sales and ROI

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    PPC Management for eCommerce: Increase Sales and ROI

    Between 2019 and 2023, the number of global eCommerce sites grew from 9.2 million to 26.5 million, according to Markin Blog[1]. Even if 20% of those brands share the same niche with you, that leaves you with more than 5.3 million companies to compete with. Without a proper marketing strategy, your brand has little to…

  • Inbound Marketing Funnel: Key B2C Marketing Strategies

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    Inbound Marketing Funnel: Key B2C Marketing Strategies

    The consumer’s journey from awareness to decision is more complex than ever, which is why understanding the inbound marketing funnel has become a non-negotiable for B2C success. It attracts, engages, and delights customers in a way that feels personal, timely, and highly relevant.  But why is this funnel so crucial for your SaaS business?  It’s…

  • The Role of a VC Platform in Startup and Investor Success

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    The Role of a VC Platform in Startup and Investor Success

    When the first venture capital firms started to break through, you could name only one prominent role in the company – investors. Nowadays, there are more complex and interesting roles you can take on in a VC firm, and they all fall under the umbrella term “platform role(s).” For more details, check out this article…

  • Top Growth Equity Funds

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    Top Growth Equity Funds

    Are you a CEO or founder striving to scale your business to new heights? Imagine having the financial backing and strategic support to accelerate your company’s growth, enter new markets, and outpace the competition. Growth equity funds can be the game-changer you need. These investments provide the crucial capital to propel your business forward, turning…

  • Middle Market Private Equity Firms

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    Middle Market Private Equity Firms

    When we think about private equity, we often imagine massive buyouts of billion-dollar companies. However, Middle Market Private Equity (MM PE) is a vibrant segment equally impactful, driving economic growth and innovation. At NUOPTIMA, our work with PE funds and their portfolio companies has given us deep insights into value creation. This experience, combined with…

  • Lower Middle Market Private Equity

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    Lower Middle Market Private Equity

    Have you ever wondered which private equity firms are driving the most significant value creation in the lower middle market? Lower Middle Market Private Equity (LMM PE) focuses on companies with proven business models and stable cash flows.More often than not, the business is founder led with the founder looking to exit completely or have…

  • How Do Venture Capital Investors Add Value to Portfolio Companies

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    How Do Venture Capital Investors Add Value to Portfolio Companies

    The biggest and most persistent problem that early-stage companies face is the lack of funding. Almost 44% of startups fail because they don’t have enough money to execute their initial ideas. [1] Enter VCs. But venture capitalists don’t just wear nice suits and throw money around. Admittedly, they do that too, but the truth is…

  • Top 10 Books for SaaS Founders

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    Top 10 Books for SaaS Founders

    Building and growing a SaaS business in a competitive and tech-advanced market has its own unique challenges. It requires more than just technical skills—it demands strategic insight, resilience, and a deep understanding of market dynamics. To help navigate these complexities, we’ve put together a list of books specifically for SaaS founders.  These SaaS books are…