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Alexej Pikovsky

  • PPC Management for eCommerce: Increase Sales and ROI

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    PPC Management for eCommerce: Increase Sales and ROI

    Between 2019 and 2023, the number of global eCommerce sites grew from 9.2 million to 26.5 million, according to Markin Blog[1]. Even if 20% of those brands share the same niche with you, that leaves you with more than 5.3 million companies to compete with. Without a proper marketing strategy, your brand has little to…

  • Inbound Marketing Funnel: Key B2C Marketing Strategies

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    Inbound Marketing Funnel: Key B2C Marketing Strategies

    The consumer’s journey from awareness to decision is more complex than ever, which is why understanding the inbound marketing funnel has become a non-negotiable for B2C success. It attracts, engages, and delights customers in a way that feels personal, timely, and highly relevant.  But why is this funnel so crucial for your SaaS business?  It’s…

  • The Role of a VC Platform in Startup and Investor Success

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    The Role of a VC Platform in Startup and Investor Success

    When the first venture capital firms started to break through, you could name only one prominent role in the company – investors. Nowadays, there are more complex and interesting roles you can take on in a VC firm, and they all fall under the umbrella term “platform role(s).” For more details, check out this article…

  • Top Growth Equity Funds

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    Top Growth Equity Funds

    Are you a CEO or founder striving to scale your business to new heights? Imagine having the financial backing and strategic support to accelerate your company’s growth, enter new markets, and outpace the competition. Growth equity funds can be the game-changer you need. These investments provide the crucial capital to propel your business forward, turning…

  • Middle Market Private Equity Firms

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    Middle Market Private Equity Firms

    When we think about private equity, we often imagine massive buyouts of billion-dollar companies. However, Middle Market Private Equity (MM PE) is a vibrant segment equally impactful, driving economic growth and innovation. At NUOPTIMA, our work with PE funds and their portfolio companies has given us deep insights into value creation. This experience, combined with…

  • Lower Middle Market Private Equity

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    Lower Middle Market Private Equity

    Have you ever wondered which private equity firms are driving the most significant value creation in the lower middle market? Lower Middle Market Private Equity (LMM PE) focuses on companies with proven business models and stable cash flows.More often than not, the business is founder led with the founder looking to exit completely or have…

  • How Do Venture Capital Investors Add Value to Portfolio Companies

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    How Do Venture Capital Investors Add Value to Portfolio Companies

    The biggest and most persistent problem that early-stage companies face is the lack of funding. Almost 44% of startups fail because they don’t have enough money to execute their initial ideas. [1] Enter VCs. But venture capitalists don’t just wear nice suits and throw money around. Admittedly, they do that too, but the truth is…

  • Top 10 Books for SaaS Founders

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    Top 10 Books for SaaS Founders

    Building and growing a SaaS business in a competitive and tech-advanced market has its own unique challenges. It requires more than just technical skills—it demands strategic insight, resilience, and a deep understanding of market dynamics. To help navigate these complexities, we’ve put together a list of books specifically for SaaS founders.  These SaaS books are…

  • Top Amazon Agencies in Austin

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    Top Amazon Agencies in Austin

    Everything’s bigger in Texas, and that includes the potential for Amazon sales! Austin is a hotbed of Amazon marketing expertise, with agencies that can drive your online store to new heights. In this bustling hub of creativity and technology, we’ve curated a list of the top 15 Amazon agencies that are ready to supercharge your…

  • Top PPC Agencies in San Diego

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    Top PPC Agencies in San Diego

    Are you looking to boost your business’s online presence and outperform your competition? Look no further! We’ve put together a comprehensive list of 15 outstanding PPC management companies in San Diego that can help you achieve your digital marketing goals. Each company has a proven track record in delivering exceptional results to businesses across various…

  • Top SEO Agencies in Edmonton, Alberta

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    Top SEO Agencies in Edmonton, Alberta

    Beneath the sprawling, vigorous landscapes of Edmonton’s digital jungle lies a vexing problem: how to conquer the ever-elusive first page of organic search results? Webmasters and marketers alike grapple with SEO techniques that sometimes feel akin to pulling a rabbit out of a hat. Google’s algorithms are unpredictable, and it sometimes feels like they’re speaking…

  • Top SEO Agencies in Victoria, BC

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    Top SEO Agencies in Victoria, BC

    Facing problems ranking your website on Google? Not getting the organic results you were hoping for? Imagine the difference that showing up on the first page could make for your business. You are not alone. Many businesses struggle to understand and implement effective SEO techniques. Navigating the maze of on-page SEO, off-page SEO, and content…