Posts by
Alexej Pikovsky
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Top PPC Agencies in New Jersey
In the fast-paced world of digital marketing, PPC advertising has become an essential tool for businesses seeking rapid growth and improved online visibility. New Jersey is home to a diverse range of PPC agencies that excel in creating targeted and effective campaigns, helping clients achieve their marketing objectives. In this article, we’ve compiled a list…
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Full-Time FBA Podcast Review
There is no such thing as passive income, but with the right strategy, Amazon FBA businesses can come quite close. The Full-Time FBA Show is designed to help you utilise secret industry tips and tricks, so you can turn part-time hours into a full-time income. In 2011, host Stephen Smotherman found himself unemployed and divorced…
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Search Engine Optimisation for Hotels
If you own a hotel, you will know that success is not just about providing exceptional customer service and accommodation. While a guest-centric experience is vital in the hospitality industry, you also need to focus on growing your hotel’s occupancy to drive more revenues and stay on your toes all the time. For hoteliers, the…
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Search Engine Optimisation for Real Estate Companies
If you run a real estate company, you will know that it is not just about buying, selling, letting, or renting real estate. This is a vital aspect of your business, but you will also face many daily challenges regarding the running of a successful real estate company. One of the greatest difficulties is attracting…
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Search Engine Optimisation for Accountants
As an accountant, you deliver a great experience to business owners struggling to organise their finances. However, providing these services is only half the battle. You also have to run a website, manage your own finances, and market those services. Unfortunately, with so much competition and everything going online, finding and securing new clients can…
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SaaS Partner Program: How to Choose the Right Partners for Growth
What if we told you that you could double your market reach without doubling your efforts? It’s not a fairytale – it’s the possibility when you choose a successful SaaS partner program. At the end of the day, there is a reason why 53% of SaaS businesses have built a partner program. [1] It’s because…
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The Rise Of Family Offices And How They Are Playing A Bigger Role In Private Capital
Capital doesn’t belong only to VC investors and private equity firms. In recent years, family offices have proven to be worthy contributors to the global economy. Once perceived as merely a tool for preserving family wealth across generations, these entities are now managing an estimated $6 trillion in assets worldwide, rivaling even the largest institutional…
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Venture Capital for Startups: Unlocking Growth Through Platform Support
In 2025, venture capital support goes beyond just financial backing. According to CB Insights research [1], major reasons for startup failure include lack of market need, heavy competition, and flawed business models (56%). With proper guidance in these areas, startups have a higher chance of achieving product-market fit and becoming profitable businesses. Modern VCs compete…
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How to Build a Powerful SaaS Brand in a Crowded Market: Complete Guide
Do you know that every successful, market-leading SaaS product is just lines of code until they get a compelling narrative that transforms it into user obsession? Netflix, Slack, Instagram, X (formerly Twitter)—all of these SaaS platforms fixed everyday problems, made their solution a ‘dogfooding’ for the masses, and the founders themselves were the ideal customer…
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Maximizing Value with Proper SaaS Customer Segmentation
In 1994, Jeff Bezos started Amazon, selling only books. Within a month, his online company made over $20,000. Three decades later, Bezos is one of the wealthiest people on the planet, and Amazon is making nearly $2 billion daily. A key tool for Amazon’s growth was customer segmentation. With nearly 70% of its revenue [1]…
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PPC Management for eCommerce: Increase Sales and ROI
Between 2019 and 2023, the number of global eCommerce sites grew from 9.2 million to 26.5 million, according to Markin Blog[1]. Even if 20% of those brands share the same niche with you, that leaves you with more than 5.3 million companies to compete with. Without a proper marketing strategy, your brand has little to…
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Inbound Marketing Funnel: Key B2C Marketing Strategies
The consumer’s journey from awareness to decision is more complex than ever, which is why understanding the inbound marketing funnel has become a non-negotiable for B2C success. It attracts, engages, and delights customers in a way that feels personal, timely, and highly relevant. But why is this funnel so crucial for your SaaS business? It’s…
