Posts by
Alexej Pikovsky
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Top Tips on How to Boost Your Personal Brand on LinkedIn
According to a study by Brand Builders, people are 74% more likely to trust someone who has a personal brand. This highlights the increasing importance of standing out in today’s competitive market. Personal branding is important because it helps you establish credibility, build professional relationships, and open doors to new opportunities. In this article, we’ll
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10 Steps to an Airtight Business Transformation Strategy
According to the World Economic Forum, the combined value of digital business transformation could exceed $100 trillion by the year 2025[1]. This highlights the fact that embracing business transformation doesn’t just significantly improve business operations and competitiveness but can also have a positive economic impact. Besides, in today’s business world, where digitalization and tech automation
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Top 10 B2B SaaS Partnership Strategies
According to recent industry reports, 65% of organizations view partnerships as essential to their future growth[1]. With more businesses embracing SaaS partnerships, it has become glaringly evident that these strategic collaborations are highly beneficial. These alliances allow companies to share risks, gain access to new technologies, improve scalability, and enhance competitive advantage. This fosters innovation
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Top 7 B2B SaaS Account-Based Marketing Strategies
Did you know that 87% of marketers report that account-based marketing (ABM) delivers a higher return on investment (ROI) than other marketing activities[1]? This statistic emphasizes the significant impact of ABM in targeting high-value accounts with personalized campaigns, ensuring efficient use of resources and maximizing impact. ABM is especially beneficial for B2B companies because it
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How to Analyze Your Competition – 10 Essential Ways
Recent research shows that 94% of businesses are investing in competitive research and intelligence[1]. This is because competitive analysis is essential for comprehending your market position and identifying opportunities for growth. It allows businesses to benchmark their performance against industry leaders, discover strategic insights, and enhance their competitive advantage. In this article, we’ll explore the
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6 Ways to Build a $100M+ ARR Business
If you were to analyze businesses with an Annual Recurring Revenue (ARR) of over $100 million, what insights would emerge? Are there distinct patterns separating the growth trajectory of B2B SaaS ventures from B2C ones? What strategies do SaaS aggregators use to achieve $100M ARR through strategic acquisitions? In this article, we will explore six
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10 Steps to Reaching Product-Market Fit for SaaS
Are you striving to achieve the perfect product-market fit? In our latest video, we outline the “10 Steps Roadmap to Achieve Product-Market Fit for SaaS Startups” to guide you through the essential strategies and techniques for aligning your product with market needs. According to recent research, only about one in 10 startups achieve success,[1] and
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VC Orphans – Why Investors Abandon Companies and How to Acquire Them
Check out our YouTube video, where we reveal 8 top strategies for successfully acquiring VC orphans, offering insights into how savvy investors turn overlooked opportunities into profitable ventures. In today’s competitive business climate, research shows that up to 90% of startups fail [1]. While most might associate this with a lack of funding, surprisingly, research
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Dark Social: What Is It and 6 Ways How to Measure It
Discover the hidden side of social sharing in our latest YouTube video, where we explain how to measure dark social and uncover its impact on your marketing strategy. Have you ever found yourself puzzled by leads that appear without a clear source, despite your best efforts to track them? This is a common frustration –
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8 Private Equity Value Creation Strategies After Acquiring Your Business
Check out our latest YouTube video where we explore the world of private equity, revealing 8 proven strategies for value creation that successful firms use to maximize their investments. As private equity funds become increasingly influential in shaping the world of business acquisitions, it’s important for business owners to understand the post-acquisition strategies employed by
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Scalable SaaS Marketing Plan: Boost Revenue & Pipeline
Given the rapid growth of the SaaS industry, projected to exceed $262 billion in revenue in 2024, it’s clear that competition is fierce. [1] Rest assured, all of your competitors want to create a marketing plan for their SaaS company that will boost their revenue and pipeline. You can also be certain that many of
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SaaS Inbound Marketing: Strategies for Growth on All Fronts
Some SaaS businesses acquire customers easily but have a high churn rate. Some struggle with acquisition but have a small yet loyal subscriber base. The reason? They don’t know how to do SaaS inbound marketing the right way. Did you know that inbound marketing generates 54% more leads than traditional outbound practices? [1] And before
