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Alexej Pikovsky

Alexej Pikovsky is the CEO and Founder of NUOPTIMA, contributing his far-reaching expertise in e-commerce and SaaS to our business. By creating one of Europe’s quickest-growing growth agencies in NUOPTIMA, Alexej has the deep-seated experience and ability to inform other companies on how they can achieve the same results. Through Alexej’s leadership, NUOPTIMA has won multiple awards in both the UK and the US, including accreditations at the UK Search Awards, The Drum Awards, and The International Business Awards. Prior to founding NUOPTIMA, Alexej spent a decade working in private equity, investment banking, and venture capital. He graduated with an MSc degree from Imperial College London and a BSc (Hons) from Loughborough University, and he is a fellow of the German Academic Scholarship Foundation. Alexej’s comprehensive understanding of e-commerce, financial services, and SaaS allows him to provide actionable insights for business owners within these industries.
  • How to Attract Customers From YouTube

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    How to Attract Customers From YouTube

    Key Points: Why is Video Content Good for Lead Generation? YouTube is the origin of video content, and over the years, it sparked the likes of Instagram and TikTok’s video-first algorithms. Yet, YouTube remains the home of video and still proves to be a low-cost marketing tool for attracting customers, thanks to its vast audience.…

  • TikTok Research and Analytics Tools 

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    TikTok Research and Analytics Tools 

    How to do TikTok analytics? How to research trends on TikTok? Discover the best apps for TikTok marketing in this guide from NUOPTIMA.

  • A Simple Guide to Due Diligence in Business

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    A Simple Guide to Due Diligence in Business

    What are the different definitions of due diligence? Explore different meanings of due diligence including real estate, customer, and financial due diligence.

  • Key Elements of Tech Due Diligence

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    Key Elements of Tech Due Diligence

    Discover key elements of tech due diligence for acquisitions or private equity/ venture capital investment, including strategy, hardware, and infrastructure.

  • RevOps (Revenue Operations): An Overview 

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    RevOps (Revenue Operations): An Overview 

    Read NUOPTIMA’s complete overview on RevOps and book a free 15-minute discovery call with our experts if you wish to use SEO services to further your business. Key Points What is RevOps? RevOps — which stands for ‘revenue operations’ — is a B2B function that utilises automation to assist teams in making decisions that grow…

  • SEO for Cybersecurity

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    SEO for Cybersecurity

    Understanding Essential SEO Metrics for Cybersecurity When data breaches and cybersecurity threats dominate the headlines, simply having an online presence isn’t enough. Your cybersecurity business needs a strong, strategic SEO approach to generate consistent, high-quality leads. And not just any leads but qualified prospects driven by high-intent keywords, which are uncovered and leveraged through effective…

  • Negotiating Legal Agreements for FBA Sales

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    Negotiating Legal Agreements for FBA Sales

    Selling an Amazon FBA business can be very profitable when done correctly. Find out what you need to pay attention to when negotiating the acquisition contract.

  • Kindle Direct Publishing: An Overview 

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    Kindle Direct Publishing: An Overview 

    Are you interested in Kindle Direct Publishing? In this article, we give an overview of KDP and explain why you should use it to publish your next book.

  • Facebook Marketing in the CBD Industry

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    Facebook Marketing in the CBD Industry

    Summary How can your business straddle the line between what CBD content Facebook does and doesn’t accept? There are a number of ways. Despite harsh marketing restrictions on cannabidiol, there are ways for your brand to gain attention on the social media platform without using PPC ads. Introduction When it comes to selling CBD on…

  • Improving the DTC brand using outsourced services

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    Improving the DTC brand using outsourced services

    what is Direct To Consumer and how can businesses improve their DTC programs

  • Pros and Cons of a Direct-To-Consumer Model

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    Pros and Cons of a Direct-To-Consumer Model

    Pros and Cons of direct to consumer models: comparison between proprietary and marketplace approach