Alexej Pikovsky

Running a hotel is about more than just offering great rooms and amenities; it’s about getting the right people to notice your hotel and book a stay. In today’s digital world, having a solid hotel marketing strategy is crucial. Whether you’re attracting guests through your website, online travel agents (OTAs), or social media, every platform…

In today’s competitive hospitality industry, choosing the right hotel marketing channels is essential for increasing your visibility and driving more bookings. Whether you’re using online travel agencies (OTAs), social media platforms, or your own website, understanding which channels work best for your hotel can make all the difference. In this guide, we’ll explore the most…

In today’s competitive hospitality market, having a strong marketing strategy is key to standing out and attracting guests. Whether you’re a boutique hotel, a large resort, or a cozy bed and breakfast, effective marketing can help you fill rooms, boost brand awareness, and ensure long-term success. This guide will walk you through the essential hotel…

In today’s digital age, a hotel’s website is more than just an online brochure—it’s the cornerstone of your marketing strategy and the gateway to attracting new guests. With travelers increasingly relying on the internet to plan and book their stays, it’s crucial to optimize your hotel website to stand out in a competitive market. In…

In today’s competitive hospitality landscape, a well-crafted hotel marketing plan is essential for standing out and driving direct bookings. Whether you manage a luxury resort, a boutique hotel, or a budget-friendly inn, a clear, actionable marketing strategy can make the difference between thriving and merely surviving. In this comprehensive guide, we’ll walk you through everything…

In today’s dynamic hospitality industry, hotel marketing is more than just promoting a room for the night – it is about creating an experience that resonates with potential guests. With increasing competition and shifting traveler expectations, innovative marketing ideas can set your property apart. In this article, you’ll learn about actionable hotel marketing ideas that…

The hospitality industry is competitive, and standing out requires more than just a great location and amenities. A well-planned hotel marketing campaign can make all the difference in boosting bookings, increasing brand awareness, and building customer loyalty. In this guide, we’ll explore effective hotel marketing strategies with real-world examples and actionable insights to help you…

In an era where travelers scroll through Instagram for inspiration, binge-watch YouTube travel vlogs, and trust online reviews more than brochures, hotels face a critical challenge: standing out in a saturated digital landscape. The solution isn’t louder ads or steeper discounts – it’s storytelling. Content marketing allows hotels to connect with guests on a deeper…

In the competitive world of hospitality, SEO is more important than ever. As we head into 2025, staying on top of the latest SEO trends can make all the difference in helping your hotel attract more guests and stand out online. Whether you’re a small boutique hotel or a large resort, understanding these evolving strategies…

Hotel metasearch marketing is a strategic approach that allows hotels to list their rates and availability on search engines designed specifically for the travel industry. These platforms, including Google Hotel Ads, TripAdvisor, and Trivago, allow potential guests to compare prices and find the best deals. The primary benefit for hoteliers is the ability to drive…

In the competitive world of resort management, staying ahead of the curve requires understanding and implementing effective marketing strategies. Resorts rely heavily on their ability to attract and retain guests, making marketing a crucial element in ensuring consistent bookings and revenue growth.  This article will explore proven resort marketing strategies, including how to leverage SEO,…

In the competitive hospitality industry, ranking well on Google is essential to attracting potential guests and securing direct bookings. With millions of travelers searching for hotels online, ensuring your hotel appears at the top of search results can make all the difference. In this article, I’ll break down 12 straightforward, actionable hotel SEO tips that…