Alexej Pikovsky

Hotel metasearch marketing is a strategic approach that allows hotels to list their rates and availability on search engines designed specifically for the travel industry. These platforms, including Google Hotel Ads, TripAdvisor, and Trivago, allow potential guests to compare prices and find the best deals. The primary benefit for hoteliers is the ability to drive…

In the competitive world of resort management, staying ahead of the curve requires understanding and implementing effective marketing strategies. Resorts rely heavily on their ability to attract and retain guests, making marketing a crucial element in ensuring consistent bookings and revenue growth.  This article will explore proven resort marketing strategies, including how to leverage SEO,…

In the competitive hospitality industry, ranking well on Google is essential to attracting potential guests and securing direct bookings. With millions of travelers searching for hotels online, ensuring your hotel appears at the top of search results can make all the difference. In this article, I’ll break down 12 straightforward, actionable hotel SEO tips that…

In today’s highly competitive hospitality industry, having a strong online presence is crucial for attracting guests. One of the most effective ways to increase your hotel’s visibility is by leveraging hotel SEO. However, to achieve success with SEO, it’s essential to start with the right keywords. This article will guide you through the process of…

In today’s highly competitive hospitality industry, having a strong online presence is crucial for attracting guests. One of the most effective ways to increase your hotel’s visibility is by leveraging hotel SEO. However, to achieve success with SEO, it’s essential to start with the right keywords. This article will guide you through the process of…

As the hotel industry becomes more competitive, having a strong content marketing strategy is crucial. With the right approach, you can engage guests, increase bookings, and build a lasting relationship with your audience. Whether you’re running a luxury resort or a small boutique hotel, a well-crafted content marketing plan will help you stand out. In…

In today’s fast-paced hospitality industry, having the right skills can make all the difference. Whether you’re a seasoned professional or just starting, learning and upgrading your skills can propel you toward success. The best part? You don’t need to break the bank. There are numerous free online courses available that can provide you with essential…

The CBD industry is growing fast, with more businesses entering the market every day. To stand out, you need to have a well-thought-out SEO strategy to help you rise above the competition. But, SEO for CBD companies can be tricky due to strict regulations and intense competition. This article will guide you through building a…

Migrating your website can feel overwhelming, but with the right SEO strategy, it doesn’t have to be. Whether you’re switching domains, redesigning your site, or making big changes to your structure, an SEO migration strategy ensures that your rankings and traffic stay intact throughout the process. In this guide, we’ll walk you through the key…

In today’s fast-paced digital world, cannabis businesses need to have a solid SEO strategy to stand out online. Whether you’re running a dispensary, selling CBD products, or offering cannabis-related services, an effective SEO approach is key to reaching more customers. This article will break down the essentials of cannabis SEO, from keyword research to local…

In an era where travelers expect seamless, personalized experiences, hotel marketing automation is no longer optional – it’s essential. This guide dives into actionable strategies to automate guest interactions, from inspiring bookings to post-stay loyalty campaigns. Learn how to leverage data, tools like Dotdigital and HubSpot, and real-world examples to reduce costs, increase revenue, and…

The hotel industry is undergoing a seismic shift, driven by rapid technological advancements, evolving guest expectations, and a global push toward sustainability. As 2025 approaches, hotels must adapt their marketing strategies to stay competitive and resonate with modern travelers. This article breaks down the eight most impactful hotel marketing ideas and trends shaping the future,…