Drive More Customers and Revenue with Cannabis PPC Services

We’ll create and manage targeted PPC campaigns for your Cannabis company that delivers exceptional returns

Does this look like you?

Founder/CEO

Looking to drive more traffic and sales for your Cannabis business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Cannabis PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Cannabis PPC

Strict Ad Policies

Most advertising platforms have stringent guidelines for promoting cannabis, making it difficult for businesses to run effective campaigns.

Limited Ad Platforms

Fewer advertising platforms permit cannabis-related ads, limiting the reach and potential of PPC campaigns for the industry.

Geographical Constraints

Cannabis laws vary by location, creating challenges for businesses to target and reach the right audience without violating regional regulations.

Negative Public Perception

Despite increasing acceptance, cannabis still faces stigma in many areas, which can affect the effectiveness and reception of PPC campaigns.

 Important Cannabis Business PPC Metrics

Target Audience Demographics:

Understand the specific preferences and habits of cannabis consumers, such as age, gender, and income, to create targeted marketing strategies.

Product Differentiation:

Highlight unique selling points of cannabis products, such as strain, potency, and medical benefits, to set the brand apart from competitors.

Market Share:

Measure the percentage of the cannabis market that the company controls, helping to identify growth opportunities and track progress against competitors.

Customer Acquisition Cost:

Calculate the average expense of acquiring new customers, including marketing and sales expenses, to optimize marketing campaigns and increase profitability.

Customer Lifetime Value:

Estimate the total revenue generated by a customer during their relationship with the company, helping to prioritize marketing efforts and customer retention strategies.

Regulatory Compliance:

Ensure that marketing efforts adhere to industry regulations, such as advertising restrictions and packaging requirements, to avoid legal issues and maintain brand reputation.

Social Media Engagement:

Track the effectiveness of social media marketing campaigns by monitoring engagement metrics, such as likes, shares, and comments, to refine content and increase brand visibility.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Cannabis PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Cannabis industry

Other Cannabis SEO agencies

  • Offer generic PPC services that may not be relevant to your Cannabis business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Cannabis industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Cannabis PPC services without wasting time or budget.

Free Video PPC Audit for Your Cannabis Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager

FAQ

Can you guarantee specific results for my Cannabis business’s PPC campaigns?
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While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Cannabis PPC campaigns are targeting the right audience?
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We conduct in-depth research on the Cannabis industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Cannabis PPC campaigns do you offer?
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We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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