TLDR
- Who: Naturecan, a leading UK CBD brand founded by the ex-CEO of MyProtein.
- What changed: NUOPTIMA ran a site audit then built 120+ high-authority backlinks (80+ to the CBD Gummies page and 40+ to the 10% CBD Oil page) across two high-intent product pages via targeted link building.
- The number: Position 1 for "10% CBD Oil" and position 3 for "CBD Gummies" (46,000+ monthly searches, keyword difficulty 88), plus 3,000+ new monthly pageviews.
3,000+
Monthly pageviews increase
1st
Position for "10% CBD Oil"
3rd
Position for "CBD Gummies"
About Naturecan
Naturecan is a leading CBD brand in the UK, founded by Andy Duckworth, ex-CEO of MyProtein. The brand built early organic traction and was already on page 1 for two high-intent buying terms: "CBD Gummies" and "10% CBD Oil".
Both keywords sit at the bottom of the purchase funnel, where the consumer has decided to buy and is comparing brands. "CBD Gummies" alone pulls 46,000+ searches per month in the UK at a keyword difficulty of 88. Holding top-3 positions on terms like these translates directly to high-LTV customer acquisition.
Naturecan recognized that the positions were worth defending and growing, and engaged NUOPTIMA to push rankings higher through authority link building and technical SEO.
Team
Naturecan Team
Christopher Bracken
Head of SEO
Valeria Briancesco
Head of Content
What we did
NUOPTIMA started with a full site audit to confirm that the ranking pages were technically sound and fully optimized before layering on off-page authority. The goal: maximize ranking velocity for two product pages at the same time.
From there, the focus shifted to acquiring the highest-quality backlinks with precise anchor text targeting. Every link had to pass two checks: high domain rating and relevance to the CBD wellness space. Competitor spam links were identified so they could be disavowed before doing damage to protect Naturecan's domain health.
Backlinks for CBD Gummies
80+
Backlinks Built
59
Average Domain Rating
"CBD Gummies" is one of the most contested keywords in the UK CBD market. NUOPTIMA built 80+ backlinks with an average domain rating of 59, anchoring primarily on "CBD Gummies" variations. Referring domains to the product page grew from zero to over 600.
Some unrelated anchor texts appeared in the backlink profile during this period, a typical result of competitors placing spam links. The team ran a disavow process to protect the page's authority signal with Google.
Backlinks for 10% CBD Oil
40+
Backlinks Built
56
Average Domain Rating
"10% CBD Oil" carried lower competition than "CBD Gummies", so 40+ backlinks at an average domain rating of 56 was enough to move the page to position 1. Position 1 on Google captures roughly 39.6% of all clicks on a given search term, making it the single most valuable real estate on the results page.
With the top spot secured, the ongoing strategy shifted to maintenance: track competitor link velocity and build reactively to protect the ranking rather than chase further gains, freeing budget for the higher-competition "CBD Gummies" push.
Results
The combined campaign produced 3,000+ additional monthly pageviews to the two product pages. Naturecan landed at position 1 for "10% CBD Oil" and position 3 for "CBD Gummies" targeting terms led by CBD Gummies, which alone sees 46,000+ monthly UK searches.
Sample placements built during the campaign include wellness and lifestyle publications:
Key takeaways
- Bottom-funnel keywords are worth fighting for hardest. "CBD Gummies" and "10% CBD Oil" both carry clear purchase intent, meaning every position gained converts at a higher rate than informational traffic. If you sell a product and a high-intent keyword is within reach, that is where to focus SEO budget first.
- Anchor text precision matters as much as link volume. NUOPTIMA targeted "CBD Gummies" anchors specifically for that page and "10% CBD Oil" anchors for the other, rather than generic branded anchors across both. The tight keyword-to-anchor match is a key reason both pages moved. See how NUOPTIMA's link building service structures this for each campaign.
- Position 1 requires a different playbook than positions 2 to 3. Once a page holds the top spot, the optimal move is defensive maintenance at lower spend, freeing budget for the harder fight. Recognizing which pages are in "defend" mode versus "grow" mode keeps the overall program efficient.
If you want to move high-intent product pages up the rankings, book a call with the NUOPTIMA team to talk through what a targeted link building campaign could look like for your category.