Adrijana Palatinus

At least 23.6% of e-commerce orders are directly linked to organic traffic, according to Hubspot’s The State of Marketing in 2024 report 1. Therefore, eCommerce brands with proper SEO strategies can secure a quarter of their monthly online sales and ROI (return on investment). As an SEO agency, we’ve worked with dozens of eCommerce brands

If you’re scratching your head, wondering what’s better between SEO vs Google Ads to promote your website, you’ve landed in the right spot. Picking one of the two can be overwhelming, especially if you’re just starting and you don’t know if you should play the long game, which is more cost-effective, or book a front-row

It’s no secret that in digital marketing, every click and conversion counts. As such, the right keywords offer powerful precision, guiding you toward your desired audience. However, there’s a catch – in pay-per-click (PPC) campaigns, wandering clicks can cost you dearly.  This is where “negative keywords” come into play. They enable advertisers to optimize their

If we could sum up enterprise SaaS SEO with one phrase, that would be –  bigger companies have bigger responsibilities. Most B2B marketing professionals and enterprise owners can agree that every marketing effort needs to be a) approved and b) measured and reported. Yes, B2B SaaS SEO professionals need to work harder and smarter to

Consider this: I was speaking to a B2B SaaS founder. He had already got his first few customers through network, cold outreach and referrals. And he was investigating if SEO was the right channel to bring inbound leads at scale.  Spoiler: We decided it was NOT the right channel.  Surprised? Despite the allure of big

You’ve probably heard of SEO, but you might not fully grasp its potential impact on your finance company’s success. Your potential clients are searching for financial advice, investment opportunities, or mortgage options online, so you want to ensure it’s your website that shows up before your competitors. In this post, we’ll go over the nitty-gritty

The financial technology (fintech) industry is one of the world’s most dynamic and innovative sectors. It has a projected global market growth value of about $3.4 billion by 2028, marking a 14% growth rate each year from 2024[1]— all shows that the industry is booming. However, this has led to fierce competition among companies in

90% of startups eventually fail, and 10% of newly launched businesses are not likely to survive the first year, according to the latest data[1].  One of the contributing factors to this failure is a poor marketing strategy. This is why search engine optimization, or SEO for startups, can help you build a strong foundation to