Nuoptima Blog: SaaS Marketing Tips and Tricks
Search Engine Optimisation for Startups

Search Engine Optimisation for Startups

search awards marketing society british excrllence business leader

If you own a startup business, you will know that it involves daily business challenges relating to the running of a successful company. One of these difficulties is attracting new customers. Originally, many startup companies could enjoy a steady injection of new customers through word of mouth. But, in today’s technology-centred society, more and more potential clients are turning to the worldwide web to find desired services and businesses. As a result, many startup companies are beginning to create websites for their businesses to help them procure new clients online.

There is a range of ways that a business owner, including that of a startup company, can draw people to their online website. Popular methods include social media marketing, pay-per-click (PPC) adverts, and search engine optimisation (SEO). These methods vary in terms of their pros and cons. For example, social media marketing and PPC will give you immediate results because as soon as you begin the ad campaign, you will start to receive website visitors.

However, these choices are expensive and do not give you long-term benefits or results. New website visitors will only keep coming to your website as long as you continue paying for adverts. Conversely, search engine optimisation methods generally take several months to begin displaying results. But, if you invest in SEO, your website’s positions in search results will improve, drawing more organic traffic to the site. And your website will keep these higher positions even if you choose to stop using SEO services in the future. This means, essentially, that you can continue getting free traffic indefinitely.

Considering the long-term, investing in SEO services is a far better option than paying vast sums of money for social media or PPC ads year after year. Furthermore, potential customers will have more trust in you if they find your website organically through search results instead of seeing an advert for your startup company.

But the critical question is, can startup businesses actually attract new customers to their websites and companies using SEO? The answer is a resounding yes! Below, we will demonstrate how successful your business can be if you employ an effective SEO strategy.

Search Demand for Startups on Google

The above screenshot displays Google search data on the term ‘startups’. As we can see, people globally search for the word startups 150 thousand times a month on average. Roughly 64 thousand of these searches occur in Brazil, 21 thousand in the United States, and 9.6 thousand in Canada. This shows that a substantial number of people are looking for startups and their services in your country daily. Thus, effective SEO can help you attract thousands of visitors to your website each month.

And we can see that Google Trends also presents a similar picture. The screenshot above shows an evident and significant growth in the popularity of the ‘startups’ search term from 2004 to the present. This, put simply, means that an increasing amount of people are seeking out startups and their services online each year. Consequently, if you choose to hire an SEO company to promote your startup business website in search results, you will be in excellent stead to continue getting an increasingly high return on investment (ROIs) for years to come in the future, especially as social media and PPC ads are getting more expensive and competitive.

People Use Lots of Search Terms to Find Startups

It is important to know that ‘startups’ is just one possible search term, and there are numerous other keywords people might use when looking for a startup company and its services. One critical part of SEO is keyword research, during which experts analyse search queries and determine which pages need to be created on the website and optimised for keyword usage to attract maximum traffic. Here are just a few examples of search queries that people enter on Google when they seek startup companies and their services:

  • ‘Startup company’
  • Descriptions of types of startups. For example, ‘food startups’ or ‘tech startups’.
  • ‘Startups in…’ + location. For instance, ‘startups in London’.
  • ‘Startups near me’

The screenshots below display the average monthly search volume for a range of startup-related keywords. As you can see, there are millions of people searching for these keywords each month, meaning that a good SEO-optimised startup website can attract thousands of free visitors every month purely by showing up for these keywords on Google.

Other Startups are Already Getting Results from SEO

Effective search engine optimisation can bring fantastic results, helping websites appear higher in search results and potentially saving website owners thousands of dollars on advertising every month. But don’t just take this information at face value. Below, we look at several examples of startup company websites enjoying a great return from their SEO efforts.

Our first example is, a London-based gardening startup company that sells indoor and outdoor plants. The website has 254 thousand average monthly visitors. These are people who visit the website after seeing it pop up in their Google search results.

At the same time, the website’s average monthly traffic value is roughly $82,700. This number shows how much money the website owner would need to spend each month to purchase an identical amount of traffic they get organically from contextual advertising systems such as PPC adverts. Therefore, this means that the owner of the website can save over $82,000 each month as their website has fantastic positions in Google’s search results.

The screenshot below shows which pages bring the most traffic to this website.

As we can see, the pages in this list above collect highly impressive traffic from various pages. A fantastic SEO expert can examine the pages currently on both your website and competitor sites, optimise existing pages to help attract even more people, and create new pages that will collect as much organic search traffic as possible. Bear in mind that this is just one aspect of SEO work, and there are numerous other things SEO agencies do to promote websites.

You might be thinking that it is unsurprising to see impressive results with a considerable startup company website, but what about a smaller website? Is SEO still a feasible investment? Our screenshot below will demonstrate that it most certainly is.

Clearly, even for a smaller website, the results are encouraging. This San Francisco-based security startup company attracts roughly 6.2 thousand organic website visitors every month and has a traffic value of about $5,600. Vanta ranks highly on Google for various keywords and is attracting impressive traffic. This website receives $5,600 worth of free traffic from Google, meaning they can save this money that would otherwise have been spent on PPC adverts.

The primary factor to bear in mind is that PPC ads involve essentially buying traffic in exchange for money. So it follows that once you cease paying for these ads, you also stop getting traffic. But, with SEO, you will keep your search positions and keep getting traffic even if you no longer use SEO services. By hiring an expert, qualified SEO agency and boosting the rankings of your website on Google, you can preserve money and maintain your website’s traffic without having to spend money on advertising channels such as PPC.

Let’s now look at the pages bringing the most visitors to this website:

When looking at the keywords above that bring the majority of traffic to these pages, you will see there is a significant range. Keywords in this particular example include ‘vanta’, ‘pci’, and ‘soc 2 compliance checklist’. Therefore, a substantial variety of keywords can be used by a startup website to collect free organic traffic on Google, not just the company name. A qualified SEO agency can effectively create, optimise, and promote those pages, drawing more business to your company.

Local SEO

Local SEO techniques are incorporated to ensure that a website is displayed to people who look for specific services locally. For example, if you were to enter ‘food startup near me’ on Google, you will see websites run by food startups in your local area. Local SEO is therefore crucial to startup businesses offering services in-person. But, simply adding your website to Google My Business and adding the location on Google Maps will not bring you as much traffic as you might like. Only comprehensive search engine optimisation of a website can lead to real results and help your website go up in search engine rankings.

What Does an SEO Company Do?

While SEO is, without a doubt, a great investment for startups, achieving fantastic results involves much expertise, due diligence, and skill. This is no exception for websites providing services. Google has high standards to ensure that websites of low-quality do not reach the highest positions in search results.

But, NUOPTIMA has been working with brands in a large variety of industries for many years, including startup companies. Our experts have a wide expanse of knowledge doing SEO for clients, including real estate, medical clinics, e-commerce, and, of course, startup businesses. Consequently, we know precisely what to do to get your website to appear on the very first page of Google. Here are just a handful of things that we can do to improve your startup company’s rankings on Google:

  • Arrange link placements on startup aggregator websites and relevant online directories. For example, if you are a startup plumbing company, arrange link placements on tradespeople directories.
  • Create SEO-optimised content to help your website rank for more keywords on Google.
  • Optimise existing pages to ensure they comply with Google’s best practices and rules.
  • Create all the necessary pages to help your website collect as much organic traffic as possible.

Efficient search engine optimisation can bring outstanding results if done correctly and properly by qualified experts. At NUOPTIMA, we have a substantial and reputable SEO team full of expertise to help your website achieve excellent results. Book a free discovery call today with our professional team to explore how we can utilise SEO to attain fantastic results for both your website and your startup company.

Talk to an SEO expert

We work with 100+ businesses. Book a slot now to talk to one of our experts.

Start Driving
Growth Today

Schedule a free strategy call with one

of our SaaS experts.

  • Ask any questions
  • Learn best strategies for your business
  • Get a no-strings attached quote

Alexej Pikovsky

CEO & Founder

Aman Ghataura

Head of Growth

George Ilic

Head of Clients

Adrijana Palatinus

SEO Lead

Free SEO Book

Get free 279 page practical guide to SEO in 2023

Growth Strategy Call

Book a call with one of our growth experts to discover the best way to grow your business

Contact Us