eCommerce SEO Agency Services
Grow your eCommerce company’s website traffic with award winning SEO services. We’ll write SEO optimised content, build high domain rating backlinks, and implement technical optimisations.
eCommerce SEO Strategy
As a leading eCommerce SEO agency, we understand the importance of keywords in your SEO strategy. We will conduct a meticulous keyword research to find the most relevant and profitable keywords for your eCommerce business. We’ll also analyse the keywords your competitors are ranking for, to ensure you’re not missing out on any potential market opportunities.
Creating engaging and SEO-optimised content is crucial for eCommerce SEO. We’ll build content around your keywords, focusing on product descriptions, blog posts, and guides that answer your customers’ questions and drive traffic to your site. Our content creation is always user-centric and designed to convert visitors into customers.
Building backlinks is another vital aspect of eCommerce SEO. We will leverage our relationships with high-quality sites to secure backlinks, boosting your site’s authority and rankings. We’ll also ensure your backlinks are from relevant businesses, increasing the chance of referral traffic.
Technical optimisation is a key component of eCommerce SEO. We’ll ensure your site is easy to navigate, mobile-friendly, and loads quickly to reduce bounce rates and increase conversions. We’ll also make sure all your product pages are indexed correctly by search engines, improving your visibility and driving more traffic to your site.
Award Winning Agency
eCommerce SEO Challenges
Complex Website Architecture
Ecommerce websites often have complex structures due to a large number of pages. This complexity can make it difficult for search engines to crawl the website, thereby affecting its visibility on search engine results pages (SERPs). Furthermore, duplicate content issues can arise due to the many product pages, which can negatively impact SEO.
Keyword Research and Optimization
Choosing the right keywords for each product page can be a daunting task due to the sheer volume of products. Moreover, eCommerce websites often face stiff competition for popular keywords, making it hard to rank highly on SERPs. Incorrect keyword optimization can lead to less traffic and lower sales.
Poor User Experience (UX)
Slow loading times, difficult navigation, and poor mobile optimization can all lead to a poor user experience. Not only does this frustrate users and lead to lower conversion rates, but search engines also consider these factors when ranking a site. Hence, poor UX can negatively impact an eCommerce site’s SEO.
Lack of High-Quality Content
Most eCommerce websites focus on product images and neglect the importance of textual content. High-quality, unique content is essential for ranking on search engines. Without it, eCommerce websites may struggle to appear in organic search results, thus missing out on potential customers.
Why is SEO the best marketing channel for eCommerce
As an eCommerce SEO agency, we firmly believe that SEO is the most effective marketing channel for eCommerce websites. One reason is that SEO provides a long-term solution to gaining visibility in search engine results. Unlike paid advertising, which only remains as long as you continue paying, SEO builds upon itself over time. By continuously optimizing your website and creating valuable content, you increase your chances of ranking higher on search results. This means more visibility, more clicks, and ultimately, more sales.
Furthermore, SEO targets users who are actively searching for products or services like yours. This significantly increases the chances of attracting high-quality traffic to your eCommerce site. In contrast to other marketing channels, SEO ensures that you’re not just attracting more visitors, but more of the right visitors — those who are more likely to convert into customers.
SEO also enhances user experience, which is crucial in the eCommerce world. A well-optimized site is more user-friendly, easier to navigate, and faster to load. This not only improves your search engine rankings but also makes your site more enjoyable for customers. An enjoyable shopping experience can lead to higher conversion rates, repeat business, and positive word-of-mouth for your brand.
Last but not least, SEO provides an excellent return on investment. While SEO does require an upfront investment, its effects are long-lasting, making it more cost-effective over time compared to other marketing strategies. By investing in SEO, you’re investing in the long-term success and profitability of your eCommerce business.
In conclusion, the value of SEO in eCommerce cannot be overstated. From attracting high-quality traffic and improving user experience to providing a high return on investment, SEO is undoubtedly the best marketing channel for eCommerce websites. As an eCommerce SEO agency, we are dedicated to helping you leverage the power of SEO to grow your online business.
NUOPTIMA eCommerce SEO Agency vs Other Agencies
NUOPTIMA eCommerce SEO Agency
Other SEO agencies
eCommerce SEO Case Studies
FUL Scales From 0 to 44k Monthly Organic Traffic In 7 Months – Full Guide, Templates & Processes
Alphagreen’s Traffic Up 552% (Huge Recovery from Dec-20 Google Update!)
Devotion Dresses, eCom brand, Increase Organic Traffic 10x With 10k Organic Keywords in 9 Months
Naturecan Winning Position 1 to 3 for “CBD Gummies” & “10% CBD Oil” with High Authority Backlinks
How we work
SEO Audit & Keyword Research
At our eCommerce SEO agency, we initiate our process with a comprehensive SEO audit. We scrutinize your website’s current status to identify strengths, weaknesses, and opportunities for improvement. We then conduct extensive keyword research, a pivotal part of eCommerce SEO. This helps us understand the search terms your potential customers are using, allowing us to optimize your site accordingly. Our goal is to increase your site’s visibility on search engines, driving more traffic to your site and ultimately boosting your online sales.
Content Creation & Backlink Building
As an eCommerce SEO agency, our approach to SEO content creation and backlink building is strategic and data-driven. We optimize content for your website using targeted keywords to boost your visibility on search engines. But, we don’t stop there. Our eCommerce SEO approach also involves backlink building, where we generate high-quality inbound links from authoritative websites. This not only improves your website’s authority but also bolsters the effectiveness of your eCommerce SEO. Our experts carefully craft a blend of these strategies to enhance your online presence and drive better results.
Results Tracking and Optimisation
As an eCommerce SEO agency, we prioritize results tracking and technical optimization. We utilize advanced tools to monitor your site’s progress regularly, ensuring our eCommerce SEO strategies are delivering the desired results. Technical optimization involves refining your site’s backend aspects, such as site architecture and page load speed, to enhance visibility and user experience. We understand that the online marketplace is highly competitive, and we strive to keep your business on top by continuously improving your site’s performance and ranking.
Testimonial
Isabella
Wayra
They’re experts when it comes to growth marketing and SEO – extremely proficient getting the bigger picture
Free SEO Audit for your eCommerce website
We identify key areas for improvement and provide actionable recommendations to boost your website’s search rankings and traffic.
Who you’ll work with
Viktor has 15 years of experience in SEO, having worked on over 300 businesses across B2B and B2C, including cybersecurity, social media, eCommerce, tourism, SaaS, fintech, private clinics, agriculture, clothing manufactures, real estate and more.
Lisa has an MSc in Biochemistry from University of Maryland in the US. She spent the last 10 years leading SEO and content projects in technical and medical fields. Lisa has been managing and building SEO teams in the past and has been instrumental to NUOPTIMA’s growth
Isabelle has over a decade of experience managing marketing and commercial functions for professional and financial services firms. As an Editor and SEO Writer, she helps businesses elevate their brand and engage with customers through innovative and result-driven content.
Ellie-Louise is a talented SEO Writer with a passion for creating engaging content. She has experience working in various industries, from renewables and finance to CBD and women’s wellness. Ellie-Louise is dedicated to keeping up with the latest SEO trends and strategies to help our clients achieve the best possible results.
Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.
Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.
FAQ
While we cannot guarantee specific rankings, we use a data-driven approach and best practices to improve your website’s visibility and search performance over time.
eCommerce SEO requires a unique approach, as it involves targeting a highly specific audience with a complex, technical product. We understand the eCommerce industry and use our expertise to help your website rank for the right keywords and attract your ideal customers.
We stay on top of industry changes and updates by monitoring algorithm updates, attending conferences, participating in online forums, and regularly reviewing industry publications to ensure that our strategies and tactics are effective and up-to-date.
NUOPTIMA has experience working with a variety of eCommerce platforms, including Shopify, Magento, WooCommerce, and BigCommerce. We understand the unique SEO challenges and opportunities each platform presents and tailor our strategies accordingly to ensure optimal results.
NUOPTIMA focuses not just on driving traffic to your eCommerce site, but also on converting that traffic into customers. We do this by optimizing product descriptions, improving site navigation, and enhancing the overall user experience to make it easy for visitors to make a purchase.
t NUOPTIMA, we start every project by understanding your business goals. We then develop and implement SEO strategies that are aligned with these goals. Regular reporting and communication ensure that our efforts are always in sync with your business objectives.
Yes, NUOPTIMA has experience in handling international SEO for eCommerce businesses. We can help optimize your website for different languages and regions, ensuring that your products reach a global audience.
When launching new products, NUOPTIMA can create an SEO strategy to ensure that these products get maximum visibility. This includes keyword research for new product categories, optimizing product descriptions, and creating SEO-friendly content around the new product launch.
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