Drive More Customers and Revenue with Hotels PPC Services

We’ll create and manage targeted PPC campaigns for your Hotels company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Hotels business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Hotels PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Hotels PPC

Competitive Market:

Hotels face strong competition in PPC campaigns, making it challenging to stand out and generate clicks and bookings.

Seasonal Demand:

Hotels need to adjust their PPC campaigns based on seasonal fluctuations in demand, making budgeting and bidding strategies more complex.

High Cost Per Click:

Keywords in the hotel industry can have a high cost per click, making it difficult to achieve a profitable return on ad spend.

Effective Targeting:

Hotels need to target the right audience with their PPC campaigns, which can be challenging due to the diverse range of potential guests.

 Important Hotels Business PPC Metrics

Occupancy Rate:

Measure the percentage of occupied rooms to determine the hotel’s success in attracting and retaining guests.

Average Daily Rate (ADR):

Calculate the average revenue earned per room by dividing total room revenue by the number of rooms sold to assess the hotel’s pricing strategy and profitability.

Revenue per Available Room (RevPAR):

Multiply ADR by occupancy rate to evaluate the hotel’s ability to generate revenue from its available rooms, reflecting both pricing and occupancy performance.

Customer Acquisition Cost (CAC):

Determine the cost of acquiring a new customer by dividing total marketing expenses by the number of new customers gained to optimize marketing budget and strategy.

Customer Lifetime Value (CLV):

Estimate the total revenue generated by a customer during their relationship with the hotel, factoring in repeat visits and referrals, to assess the long-term value of marketing efforts.

Online Reputation Score:

Monitor the hotel’s online reviews, ratings, and social media presence to gauge customer satisfaction and identify areas for improvement in both service and marketing communication.

Direct Booking Rate:

Track the percentage of bookings made through the hotel’s website or mobile app, as opposed to third-party booking platforms, to measure the effectiveness of direct marketing efforts and reduce reliance on commission-based channels.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Hotels PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Hotels industry

Other Hotels SEO agencies

  • Offer generic PPC services that may not be relevant to your Hotels business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Hotels industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Hotels PPC services without wasting time or budget.

Free Video PPC Audit for Your Hotels Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Hotels business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Hotels PPC campaigns are targeting the right audience?

We conduct in-depth research on the Hotels industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Hotels PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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