Drive More Customers and Revenue with Insurance PPC Services

We’ll create and manage targeted PPC campaigns for your Insurance company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Insurance business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Insurance PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Insurance PPC

Highly Competitive Market

Insurers face stiff competition in PPC campaigns, making it difficult to maintain cost-effective ad placements and achieve high visibility.

Strict Advertising Regulations

Insurance companies must adhere to stringent industry regulations, limiting their creative freedom and messaging in PPC ads.

Complex Products and Services

Insurance products are often complex, making it challenging to convey their value and benefits succinctly in PPC ad copy.

Long Sales Cycle

Insurance policies typically have long sales cycles, requiring ongoing PPC campaign optimization to maintain engagement and conversion rates.

 Important Insurance Business PPC Metrics

Policyholder Retention Rate:

Measures the percentage of customers who renew their policies, indicating customer satisfaction and loyalty.

Customer Acquisition Cost:

Calculates the cost of acquiring a new customer, which can be used to optimize marketing strategies and budget allocation.

Loss Ratio:

Compares the amount of claims paid out to the total premiums earned, helping insurers assess their underwriting performance and profitability.

Quote-to-Conversion Rate:

Tracks the percentage of insurance quotes that result in a sale, providing insights into the effectiveness of sales efforts and lead generation.

Digital Engagement Metrics:

Analyzes website traffic, social media engagement, and online reviews to gauge the success of digital marketing efforts and brand perception.

Net Promoter Score (NPS):

Evaluates customer satisfaction and loyalty by measuring the likelihood of clients recommending the insurer to others.

Cross-selling and Upselling Rates:

Measures the success in selling additional policies or coverage to existing customers, which can increase customer lifetime value and insurer profitability.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Insurance PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Insurance industry

Other Insurance SEO agencies

  • Offer generic PPC services that may not be relevant to your Insurance business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management

Bilal Sayed Gol
Head of Amazon
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Insurance industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Insurance PPC services without wasting time or budget.

Free Video PPC Audit for Your Insurance Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Insurance business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Insurance PPC campaigns are targeting the right audience?

We conduct in-depth research on the Insurance industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Insurance PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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