Drive More Customers and Revenue with Insurance PPC Services
We’ll create and manage targeted PPC campaigns for your Insurance company that delivers exceptional returns
Does this look like you?
Founder/CEO
Looking to drive more traffic and sales for your Insurance business
B2C Marketer
Wanting to boost your online sales and revenue with targeted Insurance PPC campaigns
B2B Marketer
Struggling to generate leads and sales with your current PPC campaigns
Challenges of Insurance PPC
Highly Competitive Market
Insurers face stiff competition in PPC campaigns, making it difficult to maintain cost-effective ad placements and achieve high visibility.
Strict Advertising Regulations
Insurance companies must adhere to stringent industry regulations, limiting their creative freedom and messaging in PPC ads.
Complex Products and Services
Insurance products are often complex, making it challenging to convey their value and benefits succinctly in PPC ad copy.
Long Sales Cycle
Insurance policies typically have long sales cycles, requiring ongoing PPC campaign optimization to maintain engagement and conversion rates.
Important Insurance Business PPC Metrics
Policyholder Retention Rate:
Measures the percentage of customers who renew their policies, indicating customer satisfaction and loyalty.
Customer Acquisition Cost:
Calculates the cost of acquiring a new customer, which can be used to optimize marketing strategies and budget allocation.
Loss Ratio:
Compares the amount of claims paid out to the total premiums earned, helping insurers assess their underwriting performance and profitability.
Quote-to-Conversion Rate:
Tracks the percentage of insurance quotes that result in a sale, providing insights into the effectiveness of sales efforts and lead generation.
Digital Engagement Metrics:
Analyzes website traffic, social media engagement, and online reviews to gauge the success of digital marketing efforts and brand perception.
Net Promoter Score (NPS):
Evaluates customer satisfaction and loyalty by measuring the likelihood of clients recommending the insurer to others.
Cross-selling and Upselling Rates:
Measures the success in selling additional policies or coverage to existing customers, which can increase customer lifetime value and insurer profitability.
The NUOPTIMA difference
The NUOPTIMA Difference
Other Insurance SEO agencies
Typical results
How we work
Discovery & Research
We’ll thoroughly analyse the Insurance industry and your competitors to identify growth opportunities and areas for improvement.
Strategy & Execution
Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.
Measurement & Analysis
We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.
Drive more leads and hit your revenue targets with Insurance PPC services without wasting time or budget.
Free Video PPC Audit for Your Insurance Business
We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.
Who you’ll work with
Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity
Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.
Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.
FAQ
While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.
We conduct in-depth research on the Insurance industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.
We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.
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