NUOPTIMA > Nuoptima Blog: SaaS Marketing Tips and Tricks > Navigating the Digital Jungle: 13 Best B2B SEO Agencies of the Year!

Navigating the Digital Jungle: 13 Best B2B SEO Agencies of the Year!

March 13, 2023
Updated: February 1, 2024
Reading Time: 3 minutes

Unlocking the web-based gateway to success in the B2B world requires more than just a few keywords and backlinks. Welcome to the realm of B2B SEO agencies, where the hunt for the perfect blend of technical prowess and creative brilliance is both thrilling and critical. In the vast wilderness of the digital landscape, these agencies act as expert guides, leading businesses to the coveted treasure trove of high search rankings, increased visibility, and a flood of qualified leads.

Prepare to be inspired, enthralled, and enlightened as we unveil the 13 Best B2B SEO Agencies of the Year, each a shining beacon of proficiency and success in the pursuit of digital greatness.

Understanding B2B SEO

But before we delve into the top agencies, it’s important to understand what B2B SEO entails. Unlike B2C SEO, which focuses on reaching individual consumers, B2B SEO is about making your business visible to other businesses. This often involves targeting more niche keywords, focusing on industry-specific content, and understanding the unique decision-making process of business buyers.

Choosing the Right B2B SEO Agency

Choosing the right B2B SEO agency for your business depends on a variety of factors, including your budget, your specific needs, and the agency’s expertise and track record. Here are some criteria to consider:

  • Cost: While you don’t necessarily want to choose the cheapest option, you should ensure that you’re getting value for your money.
  • Experience: Look at the agency’s track record, including who they’ve worked with, what results they’ve achieved, and the expertise of their team.
  • Scope: What services does the agency offer, and what do you actually need? Make sure the SEO firm can provide the specific services that will benefit your business.
  • Methodology: Does the SEO company have a clear methodology or framework that they use to achieve results? A well-defined approach is not only essential but also indicative of a professional and reliable service provider. 
  • Accountability: You want an agency that will be accountable for delivering results, and that aligns their success metrics with your business objectives.

In conclusion, the best B2B SEO agency for your business will depend on your specific needs and objectives. By doing your research and considering the factors above, you can find an agency that will help you achieve your online marketing goals.

The Top 13 B2B SEO Agencies 

Each agency on this esteemed list brings a unique blend of proficiency, experience, and a proven track record of elevating B2B brands to unprecedented heights. So, buckle up and get ready to embark on a journey that promises to reveal the trailblazers who have honed the secrets of unravelling the enigmatic code that separates digital triumph from obscurity.

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NUOPTIMA

Meet NUOPTIMA, the B2B SaaS SEO agency that’s redefining the SEO landscape. We’re a collective of seasoned professionals united by a common goal – to fuel your business with qualified traffic and profit within a specified or client-allotted budget.

Our team, boasting 15+ years of SEO experience, has successfully executed 300+ SEO projects. Our portfolio is diverse, ranging from local service providers to public companies across both B2C and B2B sectors. We’ve propelled brands to 7 figures in sales and surpassed B2B SQL quotas. Some of our many proficiencies include:

  • Comprehensive SEO (technical SEO, content writing and creation, backlink building)
  • eCommerce email marketing
  • SEO for eCommerce platforms (B2B & B2C) 
  • Amazon marketing
  • PPC

This diverse skill set, coupled with our competitive pricing starting from $1,000 per month, makes us a one-stop full-stack solution for all your SEO needs.

At NUOPTIMA, we’re selective about our collaborations because we’re committed to ensuring the success of your campaign. Furthermore, we understand that choosing an SEO agency is a significant decision. That’s why we encourage you to have a conversation with our team before making your choice. We’ll provide an honest assessment of what we can achieve for you. If we’re a good fit, we’ll propose a fair price and outline clear growth expectations and KPIs.

Once we embark on this journey together, you’ll be in regular contact with our team. We’re committed to transparency and communication, so you’ll receive extensive data tracking and regular updates.

Plus, as a highly rated B2B SEO agency, we have been recognised with numerous awards for our work, including the Best B2B SEO Campaign 2022 at the UK Search Awards. Click here to learn more about what specific services we offer to B2B companies, and when you feel ready, book a call with our dedicated team to embark on your journey towards online success.

 

Contact Us

 

  • Headquarters: London, UK
  • Founded: 2020
  • Email Address: [email protected] 
  • Website: www.nuoptima.com 
  • Phone Number: N/A
  • Address: 1 Beauchamp Court, 10 Victors Way, Barnet, London, EN5 5TZ, UK
  • Specialisation: SEO, Backlink Building, B2B, B2C, SaaS, Content Writing and Creation, PPC, eCommerce Email Marketing, SEO for eCommerce Platforms, Amazon Marketing, Google Ads, and LinkedIn Ads
  • Clients: Microminder, Quolum, Bonnet, FUL, Eden Data
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SEO Expert Gold Coast

SEO Expert Gold Coast prides itself on its customised approach to client service. In pursuit of this objective, every client is allocated a dedicated account manager who guides them throughout the process, from the initial consultation until they achieve top positions on Google. The agency boasts a 100% success rate in achieving first-page rankings on Google for its clients.

Moreover, the company’s SEO services aim to improve the visibility of websites on search engines, thereby increasing traffic and potential customer engagement. They employ a variety of techniques to achieve this, including keyword research, link building, and on-page optimisation. In addition to SEO, the company also offers Google Ads services. The goal of these marketing campaigns is to drive more traffic to the site, increase brand awareness, and, ultimately, boost sales.

 

  • Headquarters: Queensland, Australia 
  • Founded: 2004
  • Email Address: N/A
  • Website: https://www.seoexpertgoldcoast.com.au/
  • Phone Number: 0434 196 585
  • Address:  B7/50-54 Railway Street, Mudgeeraba, QLD 4213 
  • Specialisation: SEO, Google Ads Campaigns, CRO, Copywriting, and Email Marketing
  • Clients: National Pool Manufacturing Company, My Health Mind, Optometry
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The Creative Collective

As a multiple award-winning agency, The Collective Creative offers a range of services in the field of digital marketing. Their clientele includes small, medium, and large companies, official organisations, councils, and well-known retail and eCommerce brands. They also have particular experience in tourism and travel, medical and healthcare, and real estate.  They also offer services to clients who wish to outsource their marketing department due to talent shortages in the industry.

In addition to this, The Creative Collective has developed and delivered digital up-skilling programs for councils and other regional bodies. They offer training online and in-person for individuals and small groups and may include webinars, keynote presentations, seminars, and facilitated workshops.

Importantly, the core of The Creative Collective’s success lies in its team of talented experts. From web designers and developers to SEO specialists and social media strategists, the team collaborates seamlessly to deliver integrated solutions that produce tangible results. Their combined efforts ensure that clients receive top-notch assistance tailored to meet their specific needs and drive success in the online world.

 

  • Headquarters: Queensland, Australia 
  • Founded: 2007
  • Email Address: [email protected]
  • Website: https://www.thecreativecollective.com.au/
  • Phone Number: +61 7 5451 1315
  • Address: 11/12 Norval Court, Maroochydore, QLD 4558
  • Specialisation: Digital Marketing, Website Design and Development, and Training Services
  • Clients: PGSR, Brimbank City Council, Palm Lake Resort
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Zelst

The services provided by Zelst are designed to foster online progress. Over the past year, they have reported an average organic traffic growth of 55% for their clients. More specifically, for eCommerce clients, the average return on Ad Spend (ROAS) is 10. Plus, Zelst has facilitated an average revenue increase of 82% for their clients.

Furthermore, the agency’s process is built on four key steps: 

  • Firstly, they invest time in understanding the client’s business background, including their brand, market, team, and resources. 
  • Secondly, they align with the vision of their customers by ensuring a mutual understanding of the client’s objectives, ambitions, and growth timeline. 
  • Thirdly, Zelst’s content, SEO, and biddable media teams collaborate to develop a multifaceted strategy that aligns with the set goals. 
  • Finally, they implement this strategy and continually adapt it to the ever-changing marketing trends.

Moreover, Zelst works with a diverse range of industries, including the legal, beauty, and construction sectors. 

 

  • Headquarters: North Yorkshire, UK
  • Founded: 2005
  • Email Address: [email protected]
  • Website: https://www.zelst.co.uk/
  • Phone Number: 01423 701 711
  • Address: 52 E Parade, Harrogate HG1 5LT
  • Specialisation: Search Marketing, SEO, Paid Search, Biddable Media Management, Content Campaigns, Social Media, and Outreach
  • Clients: N/A
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Clear Click

Clear Click offers a variety of services designed to elevate the web-based existence of businesses. These services include search marketing, SEO, paid social campaigns, website optimisation, data analytics, and email marketing.

Clear Click has a track record of helping businesses grow. For instance, they helped MCM Beauty increase online sales from $0 to $3000+/month, managed a successful pivot from wholesale to direct-to-consumer (D2C), and deployed a multi-channel marketing strategy in Australia. 

To delve in deeper, the agency’s process is built on four guiding principles: 

  • Discovery
  • Strategy 
  • Implementation 
  • Measurement 

In the discovery phase, the agency identifies untapped opportunities through comprehensive research and analysis. The strategy phase involves planning for success by creating marketing plans aligned with clients’ goals. During the implementation phase, the agency’s consultants execute the marketing tactics. Finally, in the measurement phase, the agency monitors performance metrics and continually enhances its techniques and approaches for success.

 

  • Headquarters: Edinburgh, UK
  • Founded: 2020
  • Email Address: [email protected]
  • Website: https://www.clear-click.com/
  • Phone Number: +44 131 380 7211
  • Address: 26 Dublin Street, Edinburgh, EH3 6NN
  • Specialisation: Digital Marketing and SEO
  • Clients: Hubject, MCM Beauty, Wigwam® Holidays
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Worldsites

With partner offices in 87 countries, Worldsites has a significant international reach. The firm has a track record of successfully completing over 8,000 projects in online marketing. They have also given specialist lectures to over 3,500 listeners. Moreover, as an SEO agency, they have a long-standing record of helping clients achieve high rankings on search engine results pages. They use their extensive experience to align SEO efforts with the business goals of their clients. 

Worldsites also places a strong emphasis on data and analytics, which they use as a foundation for guiding marketing return on investment (ROI). They ensure that their clients gain more information about their customers and prospects, which can then be used to make informed decisions.

They also offer services in conversion optimisation and personalisation, helping clients reach their goals more quickly. This includes using data about potential customers’ behaviour, phone calls, and other important information.

 

  • Headquarters: Risch-Rotkreuz, Switzerland
  • Founded: 1997
  • Email Address: [email protected]
  • Website: https://worldsites-schweiz.ch/
  • Phone Number: +41 (0) 41 799 80 99
  • Address: Grundstrasse 22 B, 6343 Rotkreuz (Zug/Lucerne), Switzerland
  • Specialisation: International SEO, Customer Research, and Data and Analytics
  • Clients: Brütsch Rüegger, PAXMATIC, Meyer BlechTechnik AG
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ApeSoftwares

Apesoftwares is a Swiss firm that collaborates with e-commerce entrepreneurs, shop owners, and marketing managers. They address a variety of challenges that their clients may face, such as: 

  • Difficulties in scaling without compromising ROAS 
  • Reliance on simple brand campaigns for a significant portion of revenue
  • Hitting an invisible revenue ceiling 
  • Lack of time to manage the intricacies of successful online shop scaling  
  • Knowledge gaps due to the daily stress of operations

The firm also has a track record of optimising shops to achieve substantial annual turnover. They have worked with a variety of online shops, including a CBD marketplace which saw its monthly revenue increase from 20k to 70k in just 12 months and a boost in organic traffic from 40 to 400 clicks per day. They also run their own shop, which went from 0 to 70k in 8 months, with a retention rate of 25 to 30%.

 

  • Headquarters: Luzern, Switzerland
  • Founded: 2017
  • Email Address: N/A
  • Website: https://apesoftwares.ch/
  • Phone Number: 0413 201 111
  • Address: Weihermatte 12, Malters, Luzern 6102, CH
  • Specialisation: eCommerce SEO for Shopify and WooCommerce
  • Clients: N/A
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Absolute Digital

The firm Absolute Digital was founded by Igen Tan, who has spent the past four years attracting top talent from around the world. The team at Absolute Digital is a result of this selective hiring process, with specialists in areas such as backlinks and technical SEO. Moreover, this Singapore-based firm concentrates solely on enhancing organic search rankings. To this end, the company utilises the most recent SEO AI technologies to assist professional services in significantly improving their organic search presence. They have a clear philosophy of doing away with the inefficiencies and formalities that are common in many paid ads agencies.

The company offers a free 15-minute discovery call to potential clients, during which they provide a clear understanding of the next steps a business can take to start generating consistent and reliable organic search ranking results online with Google SEO. This service is particularly beneficial for businesses with the following needs: 

  • Looking to take their offline service-based business online 
  • Convert their current website into a high-quality and streamlined search destination for potential clients
  • Understand their increased revenue and branding potential with organic search ranking 
  • Looking for a reliable performance marketing agency that can make their company a priority

In terms of their impact, Absolute Digital has generated SGD $3.6 million in total revenue and gained 23 million ‘eyeballs’. Plus, they have worked with 71 clients and have received 14 awards for their work.

 

  • Headquarters: Singapore
  • Founded: 2012
  • Email Address: [email protected]
  • Website: https://www.absolutedigital.sg/
  • Phone Number: +65 9866 8787
  • Address: 7 Temasek Boulevard, Suntec Tower One, Singapore 038987
  • Specialisation: SEO, SEM, Social Media Marketing, and Digital Advertising 
  • Clients: Continental, BRADY, Biophyll
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AXPIRA

In the realm of Digital Marketing, AXPIRA provides services such as online advertising, social media management, Google Ads and PPC, and remarketing and automation. The agency takes a proactive approach to understanding their client’s businesses and industries, aiming to reach the heart of their target audience. They also offer packages and services suitable for businesses of all sizes, from startups to large enterprises. Their services are designed to support both local and global outreach, leveraging their international expertise.

In addition to this, AXPIRA offers several training and consulting courses to empower individuals and teams to stay competitive and updated. This includes digital marketing strategy, sales coaching and internship, benchmarking, growth, and marketing automation. Plus, AXPIRA is also a certified expert in various marketing software, including HubSpot, WordPress, Google Analytics, Salesforce, and Hotjar.

 

  • Headquarters: Brussels, Belgium
  • Founded: 2013
  • Email Address: [email protected]
  • Website: https://axpira.eu/
  • Phone Number: N/A
  • Address: Bd Louis Schmidt, 32, Brussels, 1000, BE
  • Specialisation: Multifaceted SEO, PPC, PR and Communications, CRO, and SEM 
  • Clients: Air Products, PEWA Care Humanitarian, minds & more
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IC Solutions

IC Solutions is another Belgian firm that is primarily involved in the development of websites, webshops, and web applications. Their approach combines an ingenious vision, a well-thought-out plan, and an attractive website design, aiming to contribute to the success of their clients’ ventures. Over the years, IC Solutions has completed over 400 projects, demonstrating its ability to deliver on a variety of tasks.

Importantly, IC Solutions emphasises the importance of a good first impression, not just for potential customers but also for employees. They believe that a professional website is essential for any business that wants to move forward. To this end, they specialise in creating affordable, responsive web designs that clearly communicate what a business does, how it differentiates itself, why consumers should choose it, and how customers can get in touch.

 

  • Headquarters: Brasschaat, Belgium
  • Founded: 2008
  • Email Address: [email protected]
  • Website: https://www.icsolutions.be/
  • Phone Number: 0477 78 38 40
  • Address: Ruiterijschool 1, 2930 Brasschaat
  • Specialisation: SEO, Google Analytics, and Social Media 
  • Clients: Birgit Homblé, Bitasco, Meubelmakerij Van Den Heuvel
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Team Empathy

Known for their ethical approach to business, Team Empathy focuses on helping purpose-driven businesses and organisations improve their discoverability over the internet. Their main service is SEO, which aims to improve website rankings, increase traffic, generate more leads, and assist in converting these leads into customers.

The agency also offers a service known as the ‘Care Package’, a subscription-based assistance designed to foster business expansion. Specifically, this service ensures that the digital foundations of a business are strong and deeply rooted and then, through continuous nurturing, helps the business grow sustainably and reach new heights.

The agency has received positive feedback, with many praising the firm’s approach to business and the results they have achieved. For instance, Pink Bins, a recycling company, reported an 81% growth in organic traffic and over 100x return on investment after working with Team Empathy.

 

  • Headquarters: Auckland, New Zealand 
  • Founded: 2020
  • Email Address: N/A
  • Website: https://www.teamempathy.co.nz/
  • Phone Number: +64 21 113 3639
  • Address: 9 Adamson Road, Flat Bush, Auckland 2016, New Zealand
  • Specialisation: SEO, Website Design, and Social Media 
  • Clients: Pink Bins, Virtual Print, Lentune
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Birtingahúsið

Birtingahúsið is a Google Premier Partner with certified advisors in the areas of search, display, and video advertising. The company’s proficiency lies in the following areas: 

  • Understanding the needs of advertisers 
  • Knowledge of the functionality and usage of media 
  • Skill in negotiations, performance measurements, and follow-up 

The primary goal of Birtingahúsið is to maximise the success of advertisements through the optimal utilisation of funds for their clients. The firm is trusted by many of the most valuable brands in the country. Essentially, a broad network of partners both in Iceland and abroad ensures that their clients receive progressive and result-oriented advertising solutions in marketing. 

The company places great emphasis on responsibility and traceability, along with constant information provision to clients. Hence, they have access to a service web where they can access all information regarding advertising publications, content plans, view cost distribution by media types, names, and development, to name a few. This ensures complete transparency and overview.

 

  • Headquarters: Reykjavik, Iceland 
  • Founded: 2000
  • Email Address: [email protected]
  • Website: https://www.birtingahusid.is/
  • Phone Number: +354 569 3800
  • Address: Laugavegur 105, 105 Reykjavík, Iceland
  • Specialisation: SEO, PPC, Media Planning and Buying, Digital Strategy, and Advertising
  • Clients: N/A
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Datera

Datera is a digital advisory and advertising firm that concentrates on data-driven, and automated advertising campaigns. 

Their methodology is built on three pillars:

  • Insight: Datera delves into data and familiarises itself with products and brands. This allows them to understand the needs and behaviours of different target groups and approach them in a strategic manner. Ultimately, this ensures long-term growth and measurable success.
  • Approach: With insights, they combine intellect, experience, and the latest technology to invoke smarter solutions and more impactful methods. They minimise manual interventions, maximise the profitability of advertising budgets, and ensure ambitious goals are achieved.
  • Success: They achieve tangible success and utilise real-time data and measurements to continually improve.

Essentially, their objective is to maximise the success and utilisation of their client’s marketing budgets by employing the most recent technological solutions in the field of web-based marketing.

 

  • Headquarters: Reykjavik, Iceland 
  • Founded: 2015
  • Email Address: [email protected]
  • Website: https://datera.is/
  • Phone Number: +354 787 2900
  • Address: Laugavegur 7, 101 Reykjavík, Iceland
  • Specialisation: Integrated SEO and Digital Marketing Strategies
  • Clients: Orkusalen, Lyfja, Íslandsbanki 

Conclusion 

Throughout this quest to unearth the finest B2B SEO agency, it has become clear that the definition of ‘best’ may differ depending on individual business requirements, objectives, and industry niches. What proves to be the optimal choice for one enterprise might not necessarily befit another. Ultimately, choosing the right B2B SEO agency for your business involves a meticulous examination of credentials, client testimonials, case studies, and a personal connection that complements the specific needs of each business. 

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By: Viktor Bartak

Head of SEO

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Viktor has 15 years of experience in SEO, having worked on over 300 businesses across B2B and B2C, including cybersecurity, social media, eCommerce, tourism, SaaS, fintech, private clinics, agriculture, clothing manufactures, real estate and more.

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