Drive More Customers and Revenue with Non-Profit PPC Services
We’ll create and manage targeted PPC campaigns for your Non-Profit company that delivers exceptional returns
Does this look like you?
Founder/CEO
Looking to drive more traffic and sales for your Non-Profit business
B2C Marketer
Wanting to boost your online sales and revenue with targeted Non-Profit PPC campaigns
B2B Marketer
Struggling to generate leads and sales with your current PPC campaigns
Challenges of Non-Profit PPC
Limited Budgets
Non-profits often have tight budgets, making it difficult to allocate sufficient funds for PPC campaigns.
Competing for Keywords
Non-profits face fierce competition for high-value keywords, driving up costs and making it challenging to achieve desired results.
Measuring Impact
Quantifying the impact of PPC campaigns on non-profit objectives, such as donations and awareness, can be challenging and time-consuming.
Adherence to Policies
Non-profits must comply with strict advertising policies and guidelines, which can limit creativity and messaging in PPC campaigns.
Important Non-Profit Business PPC Metrics
Donor Retention Rate:
Measure the percentage of donors who continue to contribute to the non-profit year after year, indicating donor satisfaction and loyalty.
Donor Acquisition Cost:
Calculate the average amount spent on marketing efforts to acquire a new donor, allowing the organization to optimize its marketing budget.
Donor Lifetime Value:
Estimate the total amount a donor is expected to contribute to the organization throughout their relationship, helping prioritize donor segments and marketing strategies.
Campaign Conversion Rate:
Determine the percentage of people who take the desired action (e.g., donating, signing up for a newsletter, etc.) after interacting with a marketing campaign, indicating its effectiveness.
Social Media Engagement:
Monitor the level of engagement (likes, shares, comments) on social media platforms, as it reflects the organization’s ability to create compelling content and maintain an active online presence.
Email Open and Click-Through Rates:
Track how many recipients open and click on links in email campaigns, providing insights into the effectiveness of email marketing efforts and the need for improvement.
Website Traffic and Bounce Rate:
Analyze the number of visitors to the non-profit’s website and the percentage who leave after viewing only one page, highlighting areas for potential improvement in content and user experience.
The NUOPTIMA difference
The NUOPTIMA Difference
Other Non-Profit SEO agencies
Typical results
How we work
Discovery & Research
We’ll thoroughly analyse the Non-Profit industry and your competitors to identify growth opportunities and areas for improvement.
Strategy & Execution
Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.
Measurement & Analysis
We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.
Drive more leads and hit your revenue targets with Non-Profit PPC services without wasting time or budget.
Free Video PPC Audit for Your Non-Profit Business
We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.
Who you’ll work with
Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity
Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.
Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.
FAQ
While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.
We conduct in-depth research on the Non-Profit industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.
We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.
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