Drive More Customers and Revenue with Public Relations PPC Services

We’ll create and manage targeted PPC campaigns for your Public Relations company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Public Relations business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Public Relations PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Public Relations PPC

Ad Message Alignment: Ensuring ad messages align with public relations campaigns to maintain brand consistency and reputation.

Responding to Negative Feedback: Addressing and managing negative ad responses to protect brand image and mitigate potential crises.

Targeting Accuracy: Identifying and reaching the right audience to maximize the impact of PR campaigns and avoid wasted ad spend.

Measuring Success: Tracking and analyzing the right metrics to assess PR campaign performance and inform future strategy.

 Important Public Relations Business PPC Metrics

Media Coverage:

Measure the volume, quality, and sentiment of press mentions to evaluate brand awareness and reputation.

Social Media Engagement:

Track likes, shares, comments, and mentions to measure audience interaction and brand affinity.

Influencer Impact:

Assess the reach and effectiveness of partnerships with key influencers in driving brand visibility and credibility.

Crisis Response Time:

Monitor the speed and effectiveness of addressing negative news or crises to protect brand reputation.

Message Consistency:

Analyze the alignment of messaging across all channels to ensure a cohesive brand narrative.

PR Return on Investment (ROI):

Calculate the financial impact of PR efforts by comparing the cost of campaigns to the generated revenue or value.

Earned Media Value (EMV):

Estimate the equivalent advertising value of earned media coverage to quantify the success of PR initiatives.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Public Relations PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Public Relations industry

Other Public Relations SEO agencies

  • Offer generic PPC services that may not be relevant to your Public Relations business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results


96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management

Bilal Sayed Gol
Head of Amazon
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Public Relations industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Public Relations PPC services without wasting time or budget.

Free Video PPC Audit for Your Public Relations Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Public Relations business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Public Relations PPC campaigns are targeting the right audience?

We conduct in-depth research on the Public Relations industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Public Relations PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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