Drive More Customers and Revenue with Publishing PPC Services

We’ll create and manage targeted PPC campaigns for your Publishing company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Publishing business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Publishing PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Publishing PPC

Inefficient Budget Allocation

Allocating the right budget to specific campaigns, ad groups, and keywords is crucial to maximize return on investment.

Ad Copy Relevance

Creating ad copy that is both compelling and relevant to the target audience can be challenging, especially with character limitations.

Keyword Selection

Selecting the right keywords and match types to target is a critical factor in achieving high-quality scores and ad relevance.

Managing Ad Frequency

Striking the right balance between ad frequency and ad fatigue is essential to avoid overexposing ads to the target audience.

 Important Publishing Business PPC Metrics

Revenue per Title:

Measure the income generated from each published title to determine its financial success and identify bestsellers or underperforming publications.

Acquisition Cost per Subscriber:

Track the expenses involved in acquiring new subscribers to understand the effectiveness of marketing efforts and allocate resources efficiently.

Subscriber Churn Rate:

Monitor the rate at which subscribers are lost over time to identify trends and issues that may be causing customers to cancel their subscriptions.

Digital vs. Print Sales:

Compare the revenue generated from digital and print formats to evaluate market preferences and inform future publishing decisions.

Content Engagement Metrics:

Analyze reader interactions with published content, such as page views, time spent on page, and social media shares, to determine popular topics and improve content strategy.

Author Royalty Rates:

Examine the royalty rates paid to authors to ensure competitiveness within the industry and maintain strong relationships with valuable content creators.

Advertising Revenue:

Measure the income generated from advertisements placed within publications to gauge the effectiveness of ad placements and negotiate rates with advertisers.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Publishing PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Publishing industry

Other Publishing SEO agencies

  • Offer generic PPC services that may not be relevant to your Publishing business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results


96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management

Bilal Sayed Gol
Head of Amazon
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Publishing industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Publishing PPC services without wasting time or budget.

Free Video PPC Audit for Your Publishing Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Publishing business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Publishing PPC campaigns are targeting the right audience?

We conduct in-depth research on the Publishing industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Publishing PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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