Drive More Customers and Revenue with Retail PPC Services

We’ll create and manage targeted PPC campaigns for your Retail company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Retail business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Retail PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Retail PPC

Competing with large-scale retailers

Small and medium-sized retail businesses face the challenge of competing against large-scale retailers who have huge budgets for PPC campaigns, making it difficult to stay visible and relevant in the market.

Managing multiple channels

Retailers often need to manage PPC campaigns across multiple platforms, such as Google Ads, Facebook, and Instagram, which can be time-consuming and complex, requiring specialized knowledge for each channel.

Seasonal fluctuations

Retail businesses often experience seasonal fluctuations in consumer demand, leading to varying advertising budgets and strategies, making it challenging to maintain consistent performance in PPC campaigns.

Optimizing for conversions

It’s crucial for retail businesses to optimize their PPC campaigns for conversions, rather than just clicks, which requires continuous testing, analysis, and adjustment of ad creatives, keyword targeting, and bidding strategies.

 Important Retail Business PPC Metrics

Sales per Square Foot:

This metric measures the average revenue generated per square foot of retail space. It helps businesses understand the effectiveness of their store layout and product displays.

Average Transaction Value:

This metric calculates the average amount spent by customers per transaction. It helps retailers understand customer spending habits and identify opportunities for upselling or cross-selling.

Customer Retention Rate:

This metric measures the percentage of customers who continue to shop at a store over a given period. A high retention rate signifies strong customer loyalty and satisfaction.

Inventory Turnover:

This metric monitors how quickly a retailer sells its inventory, indicating product demand and inventory management effectiveness. A high turnover rate suggests strong sales and efficient stock management.

Gross Margin Return on Investment (GMROI):

This metric evaluates the profitability of retail inventory by comparing the gross margin to the cost of merchandise. A high GMROI indicates a strong return on investment for inventory purchases.

Customer Acquisition Cost:

This metric calculates the average cost of acquiring a new customer, including marketing expenses and other related costs. Retailers should aim to minimize this cost while maximizing customer lifetime value.

Foot Traffic Conversion Rate:

This metric measures the percentage of store visitors who make a purchase. It helps retailers understand how effectively they are attracting customers and converting them into buyers.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Retail PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Retail industry

Other Retail SEO agencies

  • Offer generic PPC services that may not be relevant to your Retail business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management

Bilal Sayed Gol
Head of Amazon
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Retail industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Retail PPC services without wasting time or budget.

Free Video PPC Audit for Your Retail Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Retail business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Retail PPC campaigns are targeting the right audience?

We conduct in-depth research on the Retail industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Retail PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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