A SaaS PPC Agency That Gets Qualified Leads

We brought B2B and B2C SaaS businesses leads through strategic paid social and paid search services. All while maximizing their PPC budgets.

And get FREE Keyword Research (worth $599) after the call

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SaaS PPC Ad Services We Excel At

We offer SaaS PPC services, including paid search and paid social. Our team of PPC specialists allocates ad spend where SaaS companies will get the biggest ROI. To exceed your expectations, as a Specialist B2B Marketing Agency, we provide strategic insights to maximize your digital marketing strategy and drive SQLs and sign-ups.

Scale your SaaS with MQLs from every dollar spent on being at Google’s top positions.

Bing Ads

Lock in enterprise businesses for your SaaS brand by maximizing the lower cost-per-clicks through paid advertising on Bing.

LinkedIn Ads

Target a highly specific professional audience effectively with strategic creatives and offers.

Facebook Ads

Advertise to the vast audience of SMBs with lower acquisition costs per qualified lead.

How Our SaaS PPC Agency Works

Our team of PPC specialists and marketing experts creates the most effective PPC strategy for your SaaS business.

Customer & Keyword Research

The first step is a detailed customer and market analysis powered by extensive keyword research.

Here is what we do:

  • ICP and market research to ensure we know the B2B buyer journey and who to address
  • High-intent keyword listing for PPC campaigns and testing
  • Competitor and content gap analysis for creating better digital marketing strategies
  • A comprehensive list of keywords for your PPC campaigns
  • Detailed market, competitor and customer research that shapes your PPC strategy and budget

Ad Creative & Copywriting

After creating the strategy, we start with ad creatives and copywriting that attracts clicks and leads.

In a nutshell, we:

  • Dedicate a team of in-house SaaS PPC copywriters to craft compelling ad copy that attracts and persuades your target audience to take action.
  • Design eye-catching ad creatives that stand out from the crowd and bring in sign-ups and qualified leads.
  • A/B test different ad variations to quickly identify the most effective messaging and visuals for better ROI.
  • Ad copy tailored to your SaaS brand, audience and demand capture
  • Multiple ad options for quick testing and optimization or your budget
  • Insights and tips on which ad messages and designs have the best ROI.

Conversion Data Setup

We make sure every dollar of ad spend, click and conversion is tracked.

  • Implement tracking pixels and tags to monitor user behavior and ad performance.
  • Set up conversion goals to measure the effectiveness of your PPC campaigns.
  • Integrate tracking with Integrate tracking with your CRM and other marketing tools for a holistic view of your B2B buyer journey.
  • Accurate data on ad performance, conversion rates, and user behavior.
  • Insights into which campaigns and keywords are driving the most conversions.
  • Seamless integration of conversion data into your existing marketing stack.

Landing Page Creation

We create high-converting landing pages tailored to your SaaS brand, target audience and PPC strategy.

  • Deliver PPC-optimized landing pages
  • Create landing page content, visuals and CTAs that reflect your ad messaging
  • Implement responsive design to ensure optimal viewing and conversion across all devices.
  • Custom landing pages that convert PPC traffic into qualified leads
  • A streamlined user journey from ad clicks to conversion
  • Mobile-friendly pages to capture traffic from all devices.

Conversion Rate Optimization (CRO)

  • Analyze landing page performance and identify areas for improvement.
  • Implement changes based on data-driven insights to boost conversion rates and grow revenue.
  • Continuously monitor and tweak landing pages for optimal performance.
  • Increased conversion rates leading to a higher ROI on your PPC campaigns.
  • Data-backed recommendations and changes to your landing pages.
  • Ongoing support and optimization to ensure consistent performance.

We optimize your landing pages and improve conversion rates.

A/B Testing

We perform A/B tests to refine our data-driven strategies.

  • Design and implement A/B tests on ad creatives, landers, and CTAs.
  • Monitor test performance and gather data on user preferences and behavior.
  • Analyze test results and implement winning variations.
  • Clear insights into what resonates best with your audience.
  • Optimized ad and landing page performance based on real user data.
  • Continuous improvement of your PPC campaigns through iterative testing.

PPC Advertising & Media Buying

  • Map out the best platforms for your ad placement (Google ads, Bing ads, LinkedIn ads, and Facebook ads)
  • Monitor ad spending and adjust bids for the best ROI and budget optimization across PPC platforms
  • Strategic ad placement on PPC platforms 
  • Cost-effective media buying that aligns with your set ad budget 
  • Ongoing support and optimization of your media buying strategy

How We Communicate

Clear communication is one of our key values. We stay in contact with you through the following:

  • Slack: Instant daily communication and live updates
  • Calls: Regular longer check-ins on PPC strategy alignment
  • Dashboards: Real-time performance updates of PPC campaigns
  • Reports: Detailed monthly report on ad spend, cost per click, cost per lead, cost per acquisition, and goals accomplished.

How We Track Results & KPIs

We are 100% transparent about results and KPIs, so you can check all updates on your PPC advertising in reports and live dashboards. Here are some key metrics we track:

  1. Click-Through Rate: What percentage of viewers clicked on your ad after seeing it?
  2. Conversion Rate: How many page visitors initiated a trial, requested a demo, or signed up for your SaaS product?
  3. Cost Per Click: How much does each click cost when potential customers show interest in your SaaS offering?
  4. Cost Per Acquisition: How much does it cost to acquire a new trial user or a paying SaaS customer?
  5. Ad Position and Quality Score: Where does your SaaS product ad appear and how does its quality score rank?
  6. Return on Ad Spend: For every dollar you put into advertising, how much revenue do you make?
  7. Lifetime Value to CPA Ratio: How does the projected LTV of a SaaS customer compare to the cost of acquiring them through your ads?
  8. Lead Quality: Are leads converting to trials, demos, or full subscriptions? What’s their churn rate?
  9. Landing Page Performance: What’s the bounce rate of your SaaS landing page? How long are users staying?
  10. Negative Keywords: Which irrelevant keywords are triggering your SaaS ads?
  11. Device Performance: On which devices do you see the most sign-ups or trial initiations?
  12. Geographic Performance: Which locations are generating the most conversions?

Client Testimonials

As a B2B SaaS marketing agency, we provide a team dedicated to elevating your SaaS business.
Our strategies are designed to drive tangible sales and ensure sustainable revenue growth.

Nuoptima has done an amazing job at writing content that meets our quality and technical requirements in the software development niche. They’ve done a great job executing strategy and we’re glad we went with them.
Dave Cannell
Deazy, Head of Growth
NUOPTIMA understands what companies require and how to approach the marketing mix and the prioritisation of growth channels
Igor T.
Founding Partner, TrueSight Ventures
They’re experts when it comes to growth marketing and SEO – extremely proficient getting the bigger picture
Isabella G.
Head of Marketing, Wayra
Their SEO execution is second to none – deep knowledge and execution ability
Anil S.
Founder, Market Finance
Alexej, Aman & Viktor taught us a lot about SEO and really demystified the growth channel – highly recommend
Mithi S.
Founder, HarperCare
The NUOPTIMA team are exemplar at adding SEO & marketing value from Seed to maturity
Jacqueline C.
Principal, Hearst Ventures

How We Differ From Other SaaS PPC Agencies

Our agency is SaaS-focused and has experience in what works across paid search and paid social.  With our full-funnel approach, we focus on landing pages and ad creatives to get qualified leads and maximize your conversions.

Our transparency is unmatched, and our dedicated account managers, in-house writers, strategists and developers ensure that communication is always on point.

By being experts in SaaS SEO, we guarantee that all your marketing efforts work together to drive the best results.


How to choose a SaaS PPC agency?

The best SaaS PPC agency should tick the three boxes: experience, communication and transparency. To achieve that, SaaS PPC agencies need a playbook they follow for effective SaaS PPC campaigns. From strategy creation to copy and visuals creation and A/B testing, all steps should lead to clear reporting on every dollar spent. The monthly reports need to be aligned with the digital markerting strategy and goals the SaaS business agreed upon at the beginning.

What is PPC?

PPC (pay-per-click) is a subset of digital advertising where advertisers pay for each click on their ad. Paid Search and Paid Social are branches of PPC that indicate where the ads are placed. PPC is a good way for SaaS brands to reach their target audience faster and generate leads and conversions.

How much should my ad budget be?

In general, the ad budget should be at least 10% of your total marketing budget. Depending on the value of one lead, you can approximately calculate the expected profit. For example, if your PPC budget is $ 200, and you get two leads (cost per lead $83, the value of a lead $250, expected profit $400), then the return on ad spend is 200%.

Which marketing channels are the best for PPC?

The best marketing channels for PPC will depend on the market, target audience and SaaS brand. We offer PPC services for Google Ads, Bing Ads, LinkedIn Ads and Facebook Ads, but we do research and prepare the best strategy and approach for your SaaS brand.

What does an SEO PPC agency do?

A SaaS PPC agency develops a PPC strategy for your SaaS brand and helps execute it to reach your conversion and lead generation goals. SaaS PPC agencies services usually offer PPC advertising, campaign creatives generation, conversion data setup, landing page optimization, and A/B testing.

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Alexej Pikovsky

CEO & Founder

Aman Ghataura

Head of Growth

George Ilic

Head of Clients

Adrijana Palatinus

SEO Lead

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