SaaS PPC Agency That Acquires Customers Profitably

We’ve helped B2B, B2C and B2B2C SaaS businesses scale lead generation and grow MRR with paid advertising.

And get FREE Keyword Research (worth $599) just for booking a call

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SaaS PPC Ad Platforms
That Generate Results

Our SaaS marketing services include paid search and paid social. We allocate ad spend where your SaaS business will see positive ROI.  In addition to these services, NUOPTIMA operates as an SaaS consulting agency, providing strategic insights to optimize your overall digital marketing performance.

Google Ads

Appear at the top of Google for high intent keywords and win ready-to-buy before your competitors.

Bing Ads

Attract enterprise businesses through Bing at lower cost-per-clicks and customer acquisition costs.

LinkedIn Ads

Advertise at scale to qualified businesses with compelling creatives and offers.

Facebook Ads

Advertise to SMBs at attractive customer acquisition costs and inviting creatives.

How Our SaaS PPC Agency Works

Our marketing team executes a winning SaaS marketing playbook for your business.

Customer & Keyword Research

We deeply understand your customer to ensure our marketing efforts are resonating with your target audience.

  • Research your SaaS’s ideal customers and build deep buyer profiles
  • Map out the complete universe of high-intent buying keywords
  • Analyse your competitors and create a content gap analysis
  • Complete list of bottom-funnel keywords, prioritised by intent, ready for PPC campaigns and testing
  • Deep competitor analysis to help inform strategy

Ad Creative & Copywriting

Capture attention and drive action with our expertly crafted ad creatives and copy.

  • Collaborate with our team of SaaS PPC copywriters to craft compelling ad copy that speaks directly to your target audience.
  • Design visually appealing ad creatives that align with your brand and resonate with your ideal customers.
  • A/B test different ad variations to identify the most effective messaging and visuals.
  • High-converting ad copy and creatives tailored to your SaaS audience.
  • Multiple ad variations for testing and optimization.
  • Insights on which ad messages and designs resonate best with your audience.

Conversion Data Setup

Ensure every dollar of ad spend, click and conversion is tracked with our meticulous technical setup.

  • Implement tracking pixels and tags to monitor user behavior and ad performance.
  • Set up conversion goals to measure the effectiveness of your PPC campaigns.
  • Integrate tracking with your CRM and other marketing tools for a holistic view of your customer journey.
  • Accurate data on ad performance, conversion rates, and user behavior.
  • Insights into which campaigns and keywords are driving the most conversions.
  • Seamless integration of conversion data into your existing marketing stack.

Landing Page Creation

Convert more visitors with our bespoke, high-converting landing pages tailored to your audience.

  • Design and develop high-converting landing pages tailored to your PPC campaigns.
  • Optimize landing page content, visuals, and CTAs to align with your ad messaging.
  • Implement responsive design to ensure optimal viewing and conversion across all devices.
  • Custom landing pages that effectively convert PPC traffic into leads or customers.
  • A cohesive user experience from ad click to conversion.
  • Mobile-optimized pages to capture traffic from all devices.

Conversion Rate Optimization (CRO)

Maximize every opportunity with our data-driven conversion rate optimization strategies.

  • Analyze landing page performance and identify areas for improvement.
  • Implement changes based on data-driven insights to boost conversion rates.
  • Continuously monitor and tweak landing pages for optimal performance.
  • Increased conversion rates leading to a higher ROI on your PPC campaigns.
  • Data-backed recommendations and changes to your landing pages.
  • Ongoing support and optimization to ensure consistent performance.

A/B Testing

Refine your campaigns with our rigorous A/B testing, ensuring you always put your best foot forward.

  • Design and implement A/B tests on ad creatives, landers, and CTAs.
  • Monitor test performance and gather data on user preferences and behavior.
  • Analyze test results and implement winning variations.
  • Clear insights into what resonates best with your audience.
  • Optimized ad and landing page performance based on real user data.
  • Continuous improvement of your PPC campaigns through iterative testing.

PPC Advertising & Media Buying

  • Identify the best platforms and ad placements for your target audience across Google ads, Bing ads, LinkedIn ads and Facebook ads.
  • Continuously monitor ad spend and adjust bids for optimal ROI across PPC platforms
  • Strategic ad placements that maximize visibility with potential customers and drive conversions.
  • Cost-effective media buying that ensures the best value for your ad budget.
  • Ongoing management and optimization of your media buying strategy.

How We Communicate

Our PPC team is your team – available on demand. Communicate with us via:

  • Slack: Instant and direct communications between your team and ours
  • Calls: Comprehensive & detailed calls to delve into PPC strategy, results and align our teams
  • Dashboards: Access a real-time dashboard that merges all your analytics tools into a single source of PPC truth
  • Weekly check-ins: Regular weekly summaries and progress reports across our activites
  • Monthly reports: Deep reports covering ad spend, cost per click, cost per lead and cost per acquisition. All information is broken down by ad account and social media platform and includes strategic commentary.

How We Track Results & KPIs

We ensure your SaaS’ growth by actively measuring KPIs and leading indicators. We display all this information in our reports and live dashboards so you have 24/7 visibility on your PPC advertising.

  1. Click-Through Rate: What percentage of viewers clicked on your ad after seeing it?
  2. Conversion Rate: How many page visitors initiated a trial, requested a demo, or signed up for your SaaS product?
  3. Cost Per Click: How much does each click cost when potential customers show interest in your SaaS offering?
  4. Cost Per Acquisition: How much does it cost to acquire a new trial user or a paying SaaS customer?
  5. Ad Position and Quality Score: Where does your SaaS product ad appear and how does its quality score rank?
  6. Return on Ad Spend: For every dollar you put into advertising, how much revenue do you make?
  7. Lifetime Value to CPA Ratio: How does the projected LTV of a SaaS customer compare to the cost of acquiring them through your ads?
  8. Lead Quality: Are leads converting to trials, demos, or full subscriptions? What’s their churn rate?
  9. Landing Page Performance: What’s the bounce rate of your SaaS landing page? How long are users staying?
  10. Negative Keywords: Which irrelevant keywords are triggering your SaaS ads?
  11. Device Performance: Which devices are you seeing the most sign-ups or trial initiations?
  12. Geographic Performance: Which locations are generating the most conversions?

How To Choose a SaaS PPC Agency?

When choosing between SaaS PPC agencies, make sure you’re asking yourself the following questions:

Do they have experience running PPC campaigns for SaaS businesses?

Are they experienced across paid search and paid social?

Do they provide dedicated account managers?

Is there strategy focused on driving qualified leads and achieving your business goals?

Do they take a full-funnel approach, focusing also on landing pages and ad creatives?

Start Driving
Growth Today

Schedule a free strategy call with one

of our SaaS experts.

  • Ask any questions
  • Learn best strategies for your business
  • Get a no-strings attached quote

Alexej Pikovsky

CEO & Founder

Aman Ghataura

Head of Growth

George Ilic

Head of Clients

Adrijana Palatinus

SEO Lead

Growth Strategy Call

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