One of the biggest challenges for any business is finding new customers. This is imperative to the continued success of a company. Consequently, many companies are working on creating and optimising their websites to attract more customers to their business. This is no exception for direct-to-consumer (D2C) companies.
Naturally, once you have a business website, you will want to find effective ways of bringing potential customers to your site. Search engine optimisation (SEO), pay-per-click (PPC) ads, and social media marketing are the most popular choices.
When weighing up the benefits and disadvantages of each, a key advantage of both PPC and social media ads are that they give you results instantaneously. As soon as you pay for the advertising campaign, you will notice more visitors going to your website. On the other side of the coin, these avenues are not cheap, and sizable sums of money will need to be paid to continue the increase in visitors coming to your website each year. More importantly, as soon as you stop paying for these services, visitors to your website will decrease. This displays that there is no real advantage for these options when considering the long-term.
The third choice, SEO, differs from the first two options. SEO services can take several months before results begin to show. But, your website positions in search engine results will unequivocally improve and bring increased organic traffic to the site. And fundamentally, your website will keep these positions even if you no longer utilise SEO services at some point in the future. This delivers SEO a key benefit over the other two choices because you can keep getting free traffic even if you stop using SEO services. With PPC and social media ads, this traffic will only continue for as long as you pay for these services. Another important consideration is that a customer will not have as much trust in a business if they see an advert for it instead of finding it naturally in their search engine results. Therefore, search engine optimisation is the superior option, especially when thinking about the long-term.
But, how effective can a thorough SEO strategy be when it comes to a D2C company and its website? This page will demonstrate just how advantageous SEO can be for your D2C company. The following section looks at online search demand for a few different D2C niches.
Search Demand for Various D2C Niches
A D2C company could fall under any number of industries, so below are a handful of examples of search demand for some D2C niches.
The first niche is pet care businesses. The image above displays the global search demand for the keywords ‘dog treats’. People search for this 84 thousand times a month globally. 44 thousand of these searches come from the United States (US), 11 thousand from the United Kingdom (UK), 5.6 thousand in India, and 4.5 thousand in Australia. This shows there is healthy search demand for this search term throughout many countries on a daily basis.
The second sector considered is wellness. For the keywords ‘skin care’, 537 thousand people search for this key term globally every single month. 193 thousand of these searches originate from Brazil, 73 thousand from the US, 42 thousand from India, and 26 thousand from Indonesia. Once more, this shows high search demand across various countries daily.
The last D2C niche we are looking at is fitness. For the search term ‘sportswear’, globally, there are 74 thousand searches each month. The majority of these searches come from the US with 11 thousand, followed by 7.2 thousand for the UK, 6.3 thousand for France, and 4.2 thousand for Italy.
This data demonstrates that regardless of the niche of your D2C company, you can benefit from SEO services. A qualified SEO agency can analyse this data and use it to your advantage to increase the popularity of your website.
PPC ads and social media marketing are becoming ever more expensive and competitive. By utilising an effective SEO strategy, you can bring thousands of curious visitors to your website each month while saving finances. You will be in good stead to receive an increasingly strong return on investments (ROIs) for many years to come.
People Use Numerous Keywords to Find D2C Companies
One of the core aspects of a watertight SEO strategy is known as keyword research. This is when an SEO agency analyses search terms before deciding which pages on your website should be both created and optimised for keyword usage. This is so that maximum traffic is brought to your website. So, terms such as ‘dog treats’ and ‘sportswear’ are only one potential keyword someone might use when seeking out such products. It is essential to understand that there could be many possible search terms used by someone looking for a service or a product. Below are a few examples of queries that people might viably enter on Google when seeking out a D2C business:
- ‘(Product or service) for…’ + a particular reason. For instance, ‘skin care for eczema’, ‘dog treats for puppies’, or ‘sportswear for cycling’.
- Searches for specific items or services. For example, ‘pet products monthly subscription box’, ‘hair-loss shampoo’, or ‘yoga pants’.
- General queries such as ‘best sportswear for snowy conditions’, ‘makeup products for contouring’, or ‘best food to give to kittens’.
There are clearly many keywords used by people seeking out products or services. This is shown below by the images demonstrating the approximate monthly search volume for ‘dog treats’ and ‘skin care’ related keywords.
Substantial numbers of people are searching for these phrases monthly. It is imperative to remember that these people can be drawn to your company’s website if you effectively utilise these phrases on Google. Therefore, it is highly recommended to use a professional SEO agency to optimise your site to reap the benefits of the high search demand.
Other D2C Businesses are Already Enjoying the Effects of SEO Services
SEO is an excellent choice for many reasons. It helps you save vast sums of money on advertising because you will have increased site visitors without needing to pay extortionate fees relentlessly, assists your website in appearing higher in search results, and overall gives you great results. Next are a couple of examples of D2C companies witnessing an outstanding return due to great SEO techniques and strategy.
The first company is a D2C wellness company, Hims & Hers, a brand that helps men and women gain access to products relating to skin care, hair loss, and sexual health. They have websites depending on whether you are looking for male or female products. This example looks at www.forhims.com, focusing on the male site for the business. The organic traffic for this website is 1.3 million. This is how many people visit the site after seeing it pop up in Google search results.
The traffic value is a highly impressive $1.5 million. This figure presents how much money would have to be spent each month to purchase the identical traffic that the company naturally gets from contextual advertising systems (such as PPC ads). Therefore, www.forhims.com can save $1.5 million every month just because it has outstanding positionings on Google’s search results. Below shows which pages draw the most traffic:
A large number of pages draw traffic from Google for this website, as detailed by the above image, including blog posts. A fantastic SEO expert can look at the pages on your website and competitor websites, optimise pages that already exist to draw more people, and create brand new pages to attract the most amount of organic search traffic. This is just one facet of SEO work, and SEO agencies employ numerous other techniques to both promote and help websites.
But how about another type of D2C company? Does SEO still provide great results? The information below will prove that it definitely does. Our next example looks at a D2C pet care brand.
BarkBox is a dog product subscription business where the consumer gets sent various dog products in return for a monthly subscription fee. The organic traffic value for the website is 226 thousand, a significant amount of monthly organic visitors. www.barkbox.com ranks highly on Google for the phrase ‘pet subscription box’ and numerous other key terms. The traffic value is an impressive $161,000, meaning that BarkBox gains over $160,000 worth of free traffic, money they can save rather than spend on costly PPC adverts or social media marketing.
PPC ads have a simple concept: you pay money in return for increased traffic. So, when you stop paying for these ad services, you stop receiving increased traffic. SEO is entirely different. SEO techniques allow you to maintain your search positions on Google and draw traffic to your website even if you cease using SEO services. This means several significant things: free traffic continues to your website, money can be saved, and your website rankings are boosted on Google. All of this can be accomplished without the high price of spending money on advertising routes on a regular basis.
The following image displays the pages that bring the most visitors to the website:
Many pages are responsible for collecting traffic for this site from Google. There are also various top keywords, including ‘bark box rudolph’, ‘bark box login’ and ‘super chewer barkbox’. This demonstrates that many keywords can be used to draw free traffic on Google. An SEO expert can gather this information about your website and its related pages to create, optimise and efficiently promote these pages, leading you to enjoy the benefits and ultimately get more business.
As seen from the two different D2C companies we have looked at, both your business and website can benefit from a comprehensive SEO strategy, no matter the niche your D2C company falls under.
What an SEO Agency Does
Google has strict standards that prevent low-quality websites from hijacking the very best positions within Google’s search results. Therefore, expert knowledge and fantastic SEO services are required to ensure your business website is as efficient and appealing as it can be.
NUOPTIMA has provided premium SEO services to companies in various niches and industries for many years. This includes companies in e-commerce, SaaS, startups, real estate and medical clinics. This presents a plethora of skills and knowledge within many different business sectors. Moreover, NUOPTIMA knows precisely what needs to be done to get your website to appear on the first page of Google’s search engine results. Below is just a flavour of some things we can do to improve the Google rankings of your D2C company:
- Create SEO optimised content, so your website ranks for increased keywords on Google.
- Optimise pages already in existence to make sure they abide by Google’s best practices and rules.
- Make any pages needed to assist your website in attracting maximum organic traffic.
- Organise link placements on reputable, relevant directories. For example, a pet care company could be listed on pet business aggregator websites.
The key takeaway is that a strong SEO strategy can bring fantastic results when performed by qualified experts. At NUOPTIMA, we have an expert SEO team that can help your website get the best results possible. Book a free 30-minute discovery call with our highly qualified team to explore how SEO techniques can be utilised to attain phenomenal results for your D2C company today.
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