Drive More Customers and Revenue with Vacation Rental PPC Services

We’ll create and manage targeted PPC campaigns for your Vacation Rental company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Vacation Rental business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Vacation Rental PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Vacation Rental PPC

High competition

Vacation rental PPC campaigns face fierce competition from industry giants like Airbnb and Vrbo, making it challenging to achieve visibility and a higher click-through rate.

Seasonal fluctuations

PPC campaigns for vacation rentals need to adapt to seasonal changes in demand, which requires constant monitoring and adjustments in ad spending and targeting.

Optimizing for multiple platforms

Vacation rental PPC campaigns must perform well across various platforms like Google Ads, Facebook, and Instagram, demanding a comprehensive understanding of each platform’s unique features and requirements.

Maintaining a strong ROI

With high competition and potentially expensive keywords, maintaining a strong return on investment (ROI) for vacation rental PPC campaigns can be a significant challenge.

 Important Vacation Rental Business PPC Metrics

Occupancy Rate:

Measure the percentage of booked nights compared to available nights, helping to assess the property’s popularity and revenue potential.

Average Daily Rate (ADR):

Calculate the average rental income per paid occupied room, which can be used to determine pricing strategies and track performance over time.

Revenue Per Available Room (RevPAR):

Combine occupancy rate and ADR to evaluate overall revenue performance, enabling comparisons with competitors and market trends.

Booking Lead Time:

Analyze the average time between a reservation being made and the guest’s arrival, helping to optimize marketing campaigns and anticipate demand.

Guest Acquisition Cost:

Calculate the total cost of acquiring a guest, including marketing and advertising expenses, to ensure profitability and evaluate marketing ROI.

Guest Satisfaction Score:

Monitor guest reviews and ratings to identify areas for improvement and enhance the overall guest experience, ultimately leading to more bookings and higher revenue.

Channel Performance:

Track the effectiveness of various marketing channels, such as online travel agencies (OTAs) and social media, to optimize marketing spend and drive direct bookings.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Vacation Rental PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Vacation Rental industry

Other Vacation Rental SEO agencies

  • Offer generic PPC services that may not be relevant to your Vacation Rental business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Vacation Rental industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Vacation Rental PPC services without wasting time or budget.

Free Video PPC Audit for Your Vacation Rental Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Vacation Rental business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Vacation Rental PPC campaigns are targeting the right audience?

We conduct in-depth research on the Vacation Rental industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Vacation Rental PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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