Are you looking to launch a product on Amazon? We can take the stress away and help you manage the launch process by accumulating your initial batch of reviews and driving traffic to your product listing. You will see your new product rise in the rankings for your target keywords.
Assuming your listing is already optimized, here is what an example launch process looks like:
It is vital you get those first 10+ reviews as quickly as possible as most shoppers do not buy products with no reviews. So how do you get reviews without having generated any sales yet? To get around this dilemma, savvy Amazon sellers can use free-after-rebate giveaways to get the first batch of reviews.
We can handle your giveaway promotion that will result in 10+ reviews within the first 2-4 weeks of product launch. An extensive network of real people is contacted to see if they would be interested in trying your product. If they approve, the individual receives a refund following the purchase of the item on Amazon using a unique URL containing your targeted keywords. The customer will test your product and provide an honest review on Amazon.
The quickest and most effective way to drive sales to your new Amazon product is to list it on a rebate site. This will help boost your Amazon ranking at an affordable cost. We start with 3-5 giveaways per day for the first week and then slowly ramp up the promotion.
The Amazon A10 algorithm loves a flood of sales during the first few months of product launch – so this can be a very powerful ranking tool that has the potential to land your new product on page 1. Our market analysis strategy will determine how many giveaways to do. And ensure the entire campaign remains within budget.
Once you have received your first 2 Amazon reviews, we will activate Amazon PPC Ads. We wait until the first couple of reviews because, as mentioned above, most shoppers do not purchase products with zero reviews. Our PPC team will run the ads simultaneously with the external Amazon traffic coming in and place your new product in sponsored placement locations for your target keywords. This is known as the tandem-blast ranking method.
1. There are three basic PPC setups which include:
2. Advanced PPC setups are a bit more complex. For example:
If you have any kind of audience, get sharing and invite them to your new Amazon product launch. Sellers that are lucky enough to have an email list should share any promotions with them. As we will be aiming to have a steady stream of sales, it is worth having our marketing gurus on hand to segment your audience and send out customised emails in batches.
Social media is another great place to leverage Amazon sales and brand awareness. Let your followers know you have a newly launched product for the first 30-180 days. If the thought of running a social media posting schedule and having to engage with followers is not your bag, we have social media experts here to look after this stuff for you.