If you’re a business owner in Austin trying to scale but not ready for a full-time Chief Marketing Officer, a fractional CMO might be just what you need. These are experienced marketing leaders who work part-time or on a project basis, helping companies build strategy, grow revenue, and make smarter marketing moves without the full-time cost.
What Is a Fractional CMO?
A fractional CMO, or Chief Marketing Officer, is a part-time or contract-based marketing leader who helps businesses build and manage their marketing strategy. Instead of hiring someone full-time, you get access to high-level marketing expertise for just the amount of time you actually need.
Think of it like this: if your business isn’t ready for a full-time CMO but still needs smart marketing direction, a fractional CMO steps in to fill that gap. They can help with everything from setting marketing goals and managing your team to overseeing campaigns and boosting growth.
Here’s what a fractional CMO typically does:
- Creates and leads your overall marketing strategy
- Helps you understand what’s working and what’s not
- Guides your internal team or helps build one
- Aligns marketing with sales and business goals
- Offers experience across digital, brand, content, and more
It’s a great option for startups, small to mid-sized businesses, or even larger companies going through transitions. You get the skills and leadership of a seasoned executive, without the cost or commitment of a full-time hire.
From Strategy to Execution: NUOPTIMA’s C-Suite Connect for Austin Founders
At NUOPTIMA, we specialize in connecting founder-led businesses in Austin with world-class fractional CMOs through our premium service, C-Suite Connect. This solution is built for companies that need strategic marketing leadership without the cost or commitment of a full-time hire.
Founded by Alexej Pikovsky, NUOPTIMA has curated a highly selective network of fractional CMOs who have guided companies through pivotal growth phases. Whether you’re launching a new product, sharpening your brand message, or building a scalable marketing engine, our CMOs offer the expertise and leadership to make it happen.
Every CMO in our network undergoes a thorough vetting process, overseen personally by Alexej, to ensure performance, cultural fit, and a history of success. To join NUOPTIMA’s CMO bench, candidates must have helped scale a company to seven, eight, or nine figures and pass our five-stage evaluation:
- Background check: Verifying proven marketing and leadership results
- Strategic modeling exam: Testing real-world problem-solving and strategy building
- Reference interviews: Confirming impact and credibility with former clients and teams
- Culture fit interview: Ensuring alignment with your company’s mission and values
- Paid trial sprint: Validating execution through a hands-on trial engagement
Only the top performers make it into our network.
What Sets NUOPTIMA Apart
- Strategy + Execution: Our CMOs deliver the vision and roll up their sleeves
- Broad Industry Expertise: From SaaS and eCommerce to healthcare, B2B, and beyond
- Fast Turnaround: Get matched and launched within 7-10 days
- Founder-Centric Matching: Each placement is reviewed by Alexej for alignment and success
C-Suite Connect gives Austin businesses fast access to high-impact marketing leadership designed to drive measurable growth.
Top Fractional CMOs for Austin Businesses
1. Amber Gomez
Amber Gomez is a seasoned Fractional CMO and Marketing Strategist based in Austin with over 16 years of experience driving marketing performance across a wide range of industries, including cybersecurity, SaaS, B2B services, healthtech, coaching, and construction. She is the founder of Amberlytics, where she partners with businesses to deliver full-funnel marketing strategies, lead generation systems, and go-to-market execution that gets real results.
Unique Background & Approach
Amber’s foundation in anthropology and ethnomusicology gives her a rare and powerful edge in marketing: a deep understanding of human behavior. She’s a digital anthropologist at heart, using data and insights to craft marketing that resonates on a personal level. Her approach is collaborative and people-first, she loves becoming a true part of her client’s team.
Key Expertise
- Go-to-Market Strategy: Tailors launch and growth plans aligned with business goals
- Paid Media Mastery: Known as the “Paid Media Queen,” she brings expertise across all major platforms
- Lead Gen & Funnel Design: Creates scalable systems that convert traffic into loyal customers
- Martech & KPI Oversight: Designs dashboards and marketing operations that track what really matters
- Team Leadership: Manages internal teams and vendors, mentors junior staff, and aligns marketing with sales
Industries Served
Amber brings her strategic and tactical expertise to a diverse range of sectors:
- Cybersecurity (SpiderOak)
- SaaS & Tech Startups
- Healthcare & Healthtech
- Professional Services & Coaching
- Construction & Trades
How She Works
Amber combines strategic thinking with hands-on execution. She is deeply ROI-focused, working closely with founders, CEOs, and leadership teams to craft plans that are both visionary and achievable. She builds repeatable systems, not just one-off campaigns, ensuring long-term growth and internal marketing maturity.
Clients praise her for her speed, creativity, and efficiency, especially when compared to traditional agencies. Her working style is energetic, transparent, and rooted in collaboration and clarity.
Education & Recognition
- MA in Ethnomusicology – University of Maryland
- BA in Anthropology & Sociology – Marshall University
With her unique blend of analytical thinking, creative energy, and marketing expertise, Amber Gomez is an ideal fractional CMO for Austin businesses looking to grow smart, scale fast, and stay authentic in their messaging.
Contacts
- LinkedIn: www.linkedin.com/in/amberturrillgomez
2. Danielle Ryan
Danielle Ryan is a highly accomplished Fractional CMO and Vice President of Marketing with over a decade of experience leading growth initiatives for B2B and B2C brands. Based in Austin, she brings deep expertise in go-to-market strategy, brand development, performance marketing, and investor readiness. Danielle works closely with startups and scaling companies to transform bold ideas into sustainable revenue and lasting market presence.
Unique Background & Approach
Danielle is both a founder with a successful exit and a strategic operator. She previously launched and scaled BriteIdea Marketing Group, which was acquired by Integrate Agency, where she went on to serve as VP of Brand Strategy & Growth Marketing. Now, through her current venture RVLT, she helps early-stage tech, SaaS, eCommerce, and health & wellness companies define their path to growth with strategic clarity and hands-on leadership.
Her approach blends creative storytelling with performance accountability, ensuring that every campaign not only looks good but delivers measurable business outcomes. Danielle is known for her ability to bring structure to chaos and align marketing efforts directly with business and investor goals.
Key Expertise
- Go-to-Market Leadership: Builds clear GTM roadmaps, from audience segmentation to value proposition and launch planning
- Performance Marketing: Leads data-driven campaigns across paid, owned, and earned media with a focus on CAC and LTV
- Positioning & Messaging: Crafts brand stories that resonate with both customers and investors
- Lifecycle & Funnel Strategy: Designs acquisition-to-retention journeys that support long-term customer growth
- Investor-Ready Marketing: Helps startups prepare for fundraising through brand alignment and marketing due diligence
Industries Served
Danielle has worked across a wide variety of verticals, with special depth in:
- SaaS & AI Startups
- FinTech & ERP Systems
- eCommerce & Consumer Brands
- Health & Wellness
She has also worked with high-growth tech companies and luxury brands, offering both strategic oversight and tactical execution.
How She Works
Danielle plugs into teams as a fractional growth lead who balances strategic planning with operational excellence. She collaborates closely with founders, product teams, and sales leaders to unify vision and execution. Her strength lies in building scalable frameworks, from KPI systems and team structures to cross-channel media plans, that allow companies to grow quickly and sustainably.
She’s also a trusted advisor for investor communication, frequently supporting pitch development, storytelling, and market validation to build confidence in both traction and team.
Education & Recognition
- BS in Business Administration & Marketing – San Diego State University
- Named one of the Top 50 Digital Women to Watch
- Member of Female Founders Collective and Entreprenista League
With her mix of real-world experience, marketing precision, and founder empathy, Danielle Ryan is an ideal fractional CMO for Austin startups and growth-stage brands looking to scale with purpose and precision.
Contacts
- LinkedIn: www.linkedin.com/in/danielle-ryan1
3. Mary McKeown-Christie
Mary McKeown-Christie is a veteran Strategic Marketing Executive and Fractional CMO based in Austin with more than 30 years of experience helping companies grow from early stage to IPO or acquisition. As the founder of Maven Marketing Solutions, she offers deep strategic leadership built on data, process, and a laser focus on revenue. Her background spans both B2B and B2C, including industries like SaaS, cybersecurity, professional services, and hospitality.
Unique Background & Approach
Mary’s approach combines C-suite marketing expertise with EOS business coaching, making her uniquely effective at aligning marketing operations with broader business goals. She specializes in value-based positioning and demand generation programs that fuel measurable growth. Mary’s leadership style is calm, structured, and performance-driven, with a reputation for building scalable systems and high-functioning teams.
She’s also a strategic copywriter, bringing clarity and precision to messaging that converts, whether through executive communications, campaign content, or website copy.
Key Expertise
- Revenue Marketing & Demand Gen: Builds systems that generate leads, pipeline velocity, and conversions
- ABM & Marketing Automation: Specializes in B2B campaigns, personalization, and scalable automation
- Operational Alignment: Brings together marketing, sales, and executive leadership for unified growth
- Content & Messaging Strategy: Crafts messaging that resonates with buyers and supports every stage of the customer journey
- Coaching & Team Development: Acts as both strategist and mentor to marketing teams in transition or growth
Industries Served
Mary has driven measurable success for clients in:
- SaaS & Cybersecurity
- Professional Services
- Hospitality & HR Tech
- Enterprise B2B & SMB B2C
Her experience includes both high-growth startups and $700M enterprise brands, giving her the versatility to adapt to any scale.
How She Works
As a fractional CMO and growth advisor, Mary partners with CEOs and founders to build marketing from the ground up, or to transform underperforming departments into revenue centers. Her focus is always on data, accountability, and repeatable success. She brings structure to chaos, balances strategy with tactical insight, and supports organizations as they scale responsibly.
Her leadership is marked by high standards, transparent communication, and consistent delivery. Clients value her ability to guide complex initiatives with clarity, whether she’s running go-to-market efforts or re-aligning a brand’s voice to its market.
Education & Recognition
- MBA in Global Management – University of Phoenix
- BS in Law – UC Santa Barbara
- Featured contributor and thought leader on fractional CMO best practices, executive marketing leadership, and EOS-aligned marketing systems
Mary also dedicates time to community impact through nonprofit leadership and arts-related volunteer work. With her extensive knowledge and proven track record, Mary McKeown-Christie is a trusted choice for Austin businesses seeking marketing leadership that scales with clarity and confidence.
Contacts
- LinkedIn: www.linkedin.com/in/marymckeownchristie
4. Jackson Carpenter
Jackson Carpenter is a dynamic Fractional CMO and marketing strategist based in Austin, known for building brands that resonate and partnerships that scale. With a versatile background that spans agency leadership, in-house marketing, public relations, and real estate investment, Jackson brings a rare blend of creativity, operational know-how, and growth discipline to every engagement.
Unique Background & Approach
Jackson’s marketing journey spans startups to Fortune 500 companies, always rooted in a mix of visionary thinking and data-backed execution. He’s led global campaigns, earned national media exposure, launched products, and driven brand turnarounds. His personal philosophy centers on strategic curiosity, bold experimentation, and unshakable dependability, values that consistently earn him praise from clients and peers alike.
As host of the TOP CMO Podcast, Jackson is also a visible thought leader, interviewing other marketing executives and staying ahead of industry trends in branding, paid media, and digital communications.
Key Expertise
- Brand Development & Publicity: Secures high-profile media placements and creates brand stories that generate traction
- Marketing Strategy: Develops agile, full-funnel strategies tailored to growth-stage businesses
- Content & Messaging: Builds narratives that connect with audiences and support business objectives
- Cross-Functional Team Leadership: Manages creative, PR, digital, and performance marketing teams with clarity and structure
- Partnership Marketing: Known for forging strong strategic alliances that deliver mutual growth
Industries Served
Jackson’s diverse portfolio includes high-impact work across:
- SaaS & Fintech
- Consumer Products
- Real Estate & Proptech
- Healthcare & Supplements
- Crowdfunding & Startups
From running PR for NASDAQ-listed brands to managing $1M Kickstarter launches, he’s experienced in both high-pressure environments and rapid-scale scenarios.
How He Works
Jackson blends entrepreneurial hustle with marketing precision, offering both strategic direction and tactical support as a fractional CMO. Whether he’s launching a new product, refining brand identity, or executing high-stakes media campaigns, his style is transparent, collaborative, and results-driven.
He’s also adept at jumping into complex or evolving businesses and quickly aligning internal teams, external vendors, and senior leadership around shared marketing goals.
Education & Recognition
- Studied at Brigham Young University
- Certified in Marketing and Graphic Communications through Utah Career Technical Education
- Recognized by clients and colleagues for empathetic leadership, fast execution, and media savvy
With his deep expertise and cross-functional mindset, Jackson Carpenter is a top choice for Austin-area companies seeking a modern fractional CMO who can deliver brand impact, strategic structure, and measurable results.
Contacts
- LinkedIn: www.linkedin.com/in/jacksonwcarpenter
5. Nick Gonzales
Nick Gonzales is a highly creative and results-driven Fractional CMO based in Austin with nearly 20 years of experience building and revitalizing some of the most recognized consumer and lifestyle brands. His career spans major CPG corporations, beloved sports and gaming companies, and early-stage startups. Nick brings a unique mix of brand storytelling, digital innovation, and hands-on leadership to every business he supports.
Unique Background & Approach
Nick’s marketing background includes time at global giants like Unilever, where he launched the iconic Axe Apollo campaign with a Super Bowl ad and a contest to send consumers to space. From there, he led high-impact marketing initiatives for Wilson Sporting Goods, including the launch of the company’s first smart product in collaboration with Serena Williams and Roger Federer.
At Spikeball, Nick transformed a niche sports product into a cultural movement, overseeing a six-year stretch of exponential growth across media, partnerships, and e-commerce. Today, he’s leading the modern rebranding of Pop-A-Shot, a nostalgic arcade favorite, through product innovation and digital engagement.
Key Expertise
- Brand Building & Campaign Development: Crafts bold, memorable campaigns rooted in consumer insight and brand storytelling
- Ecommerce & Digital Media Strategy: Grew DTC channels and developed internal apps and digital tools to support scale
- Strategic Partnerships: Drove collaborations with major brands like Dunkin’, Nissan, and Sony
- Product Marketing & Innovation: Launched award-winning products, from smart sporting goods to immersive game experiences
- Team Leadership: Scaled and mentored multidisciplinary marketing teams across creative, performance, and product
Industries Served
Nick brings high-performance marketing leadership to companies across:
- Consumer Products & Retail
- Sports & Fitness Tech
- Ecommerce & DTC Brands
- Entertainment, Gaming & Experiences
- CPG Startups & Early-Stage Ventures
From brand relaunches to digital product rollouts, he’s known for shaping powerful narratives and delivering business results.
How He Works
Nick leads with both strategic vision and practical execution. He thrives in founder-led businesses and fast-moving environments, aligning marketing strategy tightly with customer experience and business growth. He’s particularly strong in high-visibility, high-impact roles, launching campaigns, building internal systems, and creating content that drives conversation.
With a relaxed but driven leadership style, Nick earns trust quickly and gets to work fast, helping companies punch above their weight and stand out in competitive markets.
Education & Recognition
- BBA in Marketing & Corporate Strategy – University of Michigan, Stephen M. Ross School of Business
- Certified Innovation Strategist – Section
- Prof G Certified Strategist – Section
Nick’s work has been recognized with awards including a Cannes Silver Lion, two Gold Pencils, and a Webby, and he continues to deliver standout results as a Fractional CMO for Austin companies seeking brand clarity, audience connection, and lasting growth.
Contacts
- LinkedIn: www.linkedin.com/in/nickgonzales1
6. Tory Wilgar
Tory Wilgar is a relationship-driven Fractional CMO and strategic marketing leader based in Austin, known for helping early-stage startups and mission-driven organizations grow with purpose. With a background that blends brand storytelling, investor readiness, and go-to-market execution, Tory brings both heart and hustle to every engagement. She’s worked across SaaS, wellness, clean tech, nonprofit, and consumer industries, consistently helping founders align their marketing with meaningful growth.
Unique Background & Approach
Tory’s journey into marketing leadership is anything but traditional. A former sponsored athlete turned full-stack marketer, she combines a competitive spirit with a deep understanding of human connection. At the core of her approach is a belief that growth should serve both profit and purpose, and that marketing is most powerful when it’s built on authentic relationships.
As founder of Equal Chemistry, she partners with early-stage startups, VCs, and impact-focused organizations to align their brand narratives, build scalable marketing engines, and create investor-ready positioning. Her work blends GTM strategy with hands-on execution, often serving as both strategist and operator for companies moving quickly toward funding or market traction.
Key Expertise
- GTM Strategy & Full-Funnel Campaigns: Designs and executes data-backed plans that guide products from launch to scale
- Brand Positioning & Narrative Development: Helps companies craft clear, compelling stories that connect with both customers and investors
- Account-Based Marketing (ABM): Builds high-performance ABM systems that support pipeline growth and accelerate deal velocity
- Digital Marketing & Martech Optimization: Leverages tools like HubSpot and Salesforce for marketing automation, CRM, and analytics
- Strategic Partnerships: Develops global collaborations and channel strategies that expand brand reach and market share
- Investor-Readiness & Fundraising Support: Shapes investor-facing messaging and pitch narratives that secure funding
Industries Served
Tory’s impact spans across mission-aligned and fast-moving sectors, including:
- B2B SaaS & Tech Startups
- Clean Tech & Agri-Tech
- Health Tech & Wellness
- Consumer Brands
- Nonprofit & Cause-Driven Ventures
Her marketing leadership has helped companies go from stealth mode to market traction, reposition for scale, and win over both customers and capital partners.
How She Works
Tory thrives as a fractional CMO who embeds deeply into the teams she serves. She balances big-picture strategy with the ability to roll up her sleeves and execute. Known for her speed, curiosity, and integrity, she’s the kind of marketing partner who can build the roadmap and drive the car.
Her unique skill set allows her to flex across brand, growth, operations, and fundraising, making her especially valuable to early-stage teams and venture-backed startups. Whether launching a product, leading a rebrand, or uniting cross-functional teams, she creates structure, clarity, and momentum.
Education & Recognition
- Bachelor’s Degree in Business and Fine Art – Queen’s University
- Featured in founder and VC communities for her expertise in relationship-based marketing and impact-focused growth
With her rare ability to connect storytelling, growth, and strategic execution, Tory Wilgar is a top-tier fractional CMO for Austin businesses ready to scale with purpose, presence, and performance.
Contacts
- LinkedIn: www.linkedin.com/in/torywilgar
7. Ian Pribyl
Ian Pribyl is a performance-driven Fractional CMO and Revenue Operations (RevOps) executive based in Austin. Known for bridging the gap between strategy and systems, Ian helps high-growth companies unify marketing, sales, finance, and product under a single vision. With nearly two decades of experience across B2B SaaS, private equity-backed firms, and digital services, he brings the rare ability to scale sustainably while simplifying complexity.
Unique Background & Approach
Ian’s career spans both executive roles and founder-led consulting, making him uniquely capable of operating within fast-paced, high-accountability environments. He excels at helping leadership teams untangle their tech stack, sync their metrics, and align departments for profitable growth. Whether rebuilding brands, streamlining martech systems, or building executive dashboards, Ian applies a data-first, people-smart approach that balances automation with empathy.
As Head of Marketing & RevOps at Poolie, Ian helped scale the company from ~$20M to $100M+ in ARR, redesigned their funnel architecture, and achieved a YoY 609% increase in website conversions. His leadership consistently delivers triple-digit growth with clarity, speed, and operational rigor.
Key Expertise
- RevOps & Data Integration: Unifies sales, marketing, finance, and customer data for consistent decision-making
- Full-Funnel Marketing Strategy: Designs scalable lead gen systems, from brand through conversion
- Marketing Automation & AI: Leverages tools like HubSpot, RPA, and AI workflows to streamline growth operations
- Executive Stakeholder Alignment: Builds dashboards and comms that connect frontline activity to board-level priorities
- Brand Revamp & Market Launches: Repositions companies for competitive advantage with updated messaging, UX, and identity
Industries Served
Ian brings measurable impact across industries that demand high coordination and fast execution:
- B2B SaaS & Tech
- Private Equity–Backed Services
- Consumer & DTC
- Healthcare & Optical
- Enterprise Automation
His experience leading growth for both startups and established companies makes him an asset to founders and operators alike.
How He Works
Ian works as a hybrid fractional CMO and Chief of Staff, often embedding directly with executive teams to drive alignment between marketing and broader revenue goals. His ability to speak the language of marketing, sales, finance, and product allows him to act as a unifying force inside organizations.
Clients often praise Ian for his calm, ethical leadership and his talent for turning messy operations into clean, trackable systems that actually work.
Education & Recognition
- B.S. in Advertising – The University of Texas at Austin
- Applied Generative AI for Digital Innovation – MIT Professional Education
- Endorsed for building ethical marketing cultures and mentoring high-potential talent
For Austin businesses seeking a fractional CMO who can lead cross-functional growth with discipline and heart, Ian Pribyl offers a rare blend of strategic vision and system-level execution.
Contacts
- LinkedIn: www.linkedin.com/in/ianpribyl
8. Scott Turner
Scott Turner is a seasoned Fractional CMO and B2B SaaS marketing executive based in Austin, with a track record of transforming ambitious tech startups and scaleups into market leaders. With deep experience in AI, FinTech, RegTech, and DevOps, Scott blends strategic storytelling with performance marketing, turning marketing departments into true revenue engines.
Unique Background & Approach
Scott calls himself a “methodical optimist,” and it shows in his work: data-driven but creatively agile, highly structured yet adaptable to startup pace. His leadership spans Fortune 100 enterprise (Dell M&A), fast-growing VC- and PE-backed startups, and board-facing roles across US and global markets.
From rebuilding brands to integrating acquired companies post-merger, Scott is known for creating alignment across marketing, product, and sales. His ability to lead from both the big-picture and player-coach levels makes him a trusted advisor to founders and CEOs alike. At K1X, Scott currently leads marketing for one of the fastest-growing AI SaaS platforms in tax compliance. Under his leadership, the company has achieved standout results through ABM, PLG, and conversion-optimized demand gen strategies.
Key Expertise
- Demand Generation & Revenue Marketing: Builds scalable systems that fuel consistent pipeline growth
- Product & Brand Strategy: Turns technical platforms into compelling, category-defining brands
- Go-To-Market & PLG Execution: Aligns product, sales, and marketing for efficient user adoption and monetization
- M&A Integration & Investor Comms: Supports due diligence, strategic messaging, and go-to-market planning for acquisitions
- ABM & CRO Tactics: Implements targeted campaigns that accelerate deal cycles and improve ROI
Industries Served
Scott’s marketing leadership is deeply rooted in B2B technology, especially in complex or regulated spaces:
- SaaS & Enterprise Software
- AI & Automation Platforms
- FinTech & RegTech
- DevOps & Infrastructure Tools
- Venture-Backed Startups & Scaleups
His ability to make technical value propositions resonate with real buyers has helped countless companies go from under-the-radar to top-of-mind.
How He Works
Scott thrives as a fractional CMO and growth strategist, embedding into leadership teams to align vision with execution. He’s highly effective at bridging the technical and commercial sides of the business, which makes him especially valuable in founder-led startups or post-acquisition integrations.
Whether he’s launching a brand, redesigning a funnel, or coaching internal teams, Scott brings structure, speed, and credibility to the marketing function. His work is driven by metrics, insights, and momentum, but always grounded in team culture and customer understanding.
Education & Recognition
- BBA in Marketing – The University of Texas at Austin
- MS in Operations Research (Focus: Technology Commercialization) – The University of Texas at Austin
- Member – Forbes Communications Council & The CMO Club
For companies in Austin’s tech scene looking for a fractional CMO who delivers high-velocity growth with executive-level strategy, Scott Turner is an ideal partner to build, scale, and lead.
Contacts
- LinkedIn: www.linkedin.com/in/scottturner
9. Jamie Kuperman
Jamie Kuperman is a high-performing ecommerce fractional CMO and Meta Ads growth strategist based in Austin. With over two decades of hands-on experience across digital marketing and online retail, Jamie has carved out a reputation as one of the top 1% Meta paid social buyers globally. He helps ecommerce brands grow faster and smarter through performance marketing, creative experimentation, and customer-first strategies.
Unique Background & Approach
Jamie brings a rare combination of big-picture strategy and deep channel expertise, particularly in paid social and performance-based growth. He launched KUP3 Marketing to support DTC brands with flexible, data-informed marketing leadership. He’s also spent nearly a decade working as a strategist and media buyer at growth-focused firms like Common Thread Collective, where he managed millions in ad spend and led clients through record-breaking sales days.
What sets Jamie apart is his velocity. He believes in moving fast, testing often, and staying lean, qualities that have helped his clients hit $1M+ revenue days and maintain industry-leading ROAS.
Key Expertise
- Ecommerce Growth Strategy: From startup to scale, Jamie helps brands build efficient customer acquisition machines
- Paid Social Ads (Meta Expert): Top 1% global buyer with deep knowledge of Facebook/Instagram Ads, ASC, CBO, and cost cap strategies
- Offer Development & Testing: Optimizes creative and copy to drive conversions with compelling, timely offers
- Analytics & Attribution: Tracks real performance using Shopify, GA, Meta reporting, and custom dashboards
- Creative Direction & Messaging: Strong eye for direct-response copy and high-converting content
Industries Served
Jamie’s work is centered around consumer brands and online commerce, with proven results in:
- DTC Ecommerce
- Consumer Goods
- Omnichannel Retail
- Subscription & Box Models
- Product Launches & Crowdfunding
His campaigns consistently outperform benchmarks because they’re grounded in rapid iteration, market validation, and executional discipline.
How He Works
Jamie functions as both strategist and executor, helping ecommerce brands go from scattered marketing efforts to a repeatable system that drives revenue. Whether he’s stepping in as a fractional CMO or collaborating as a paid media lead, Jamie emphasizes speed to market, performance-first decision making, and scalable systems.
He’s also known for mentoring junior marketers, building SOPs, and helping founders understand how their marketing engine actually drives business outcomes.
Education & Recognition
- Bachelor’s Degree in Marketing & History – Montclair State University
- Certified Direct-Response Copywriting Specialist – DigitalMarketer
With over $1M+ in monthly ad spend experience and a client-first mindset, Jamie Kuperman is the go-to fractional CMO for ecommerce brands in Austin that want smarter campaigns, better margins, and bigger wins, fast.
Contacts
- LinkedIn: www.linkedin.com/in/jakuperman
10. Jeff Fryer
Jeff Fryer is a seasoned Fractional CMO and strategic advisor based in Austin, Texas, who brings transformational marketing leadership to semiconductor, AI hardware, and deep-tech companies. With a career spanning multi-billion dollar enterprises and mid-size scaleups, Jeff is known for aligning commercial strategy with engineering innovation, especially when go-to-market execution lags behind product development.
Unique Background & Approach
Jeff’s career has been built around a core insight: technical companies rarely fail because of weak tech, they fail when commercial leadership cannot keep up. His value lies in bridging that gap with sharp positioning, narrative clarity, and revenue-focused go-to-market systems.
He is most often brought in by CEOs, boards, and founders who’ve been burned by bloated agencies or brand-name hires that didn’t deliver traction. Jeff steps in not to theorize, but to lead. He works across product, engineering, and sales to deliver marketing that actually lands: with customers, investors, and the market.
Key Expertise
- Go-to-Market (GTM) Strategy: Creates clear, founder-aligned plans that support growth from $5M to $50M
- Positioning & Messaging: Develops B2B brand narratives that resonate with skeptical technical buyers
- Cross-Functional Alignment: Unites marketing, sales, and engineering under one commercial strategy
- AI Integration: Helps companies deploy GenAI effectively while maintaining human-led strategic clarity
- Revenue Acceleration: Proven success in repositioning brands to unlock multi-million dollar growth
Industries Served
Jeff focuses on complex B2B tech environments, including:
- Semiconductors
- AI Hardware & Systems
- Advanced Packaging & Photonics
- Edge Compute & Industrial Tech
He brings clarity and speed to organizations navigating growth, policy shifts (such as the CHIPS Act), or the need to go from “stealth mode” to market leader.
How He Works
As a fractional CMO, Jeff is deeply embedded but surgically focused. He acts as a senior commercial operator, not just a marketing lead, guiding company direction without the politics or overhead of a full-time exec.
His style is collaborative, grounded, and forward-thinking. He reframes marketing not as a department, but as a core growth engine. Jeff works directly with CEOs, founders, and boards to deliver results in high-stakes environments. He prioritizes speed, clarity, and strategic execution over vanity metrics or slide decks. While he integrates AI where it drives value, he firmly believes strategy and leadership must remain human-led.
Education & Recognition
- Executive Education – AI for Business – The Wharton School
- Executive Education – Brand Strategy – Kellogg School of Management
With his unique ability to translate deep-tech capabilities into commercial momentum, Jeff Fryer is the go-to fractional CMO for mid-size semiconductor and AI companies that need traction, not theory. His rare mix of strategic thinking, executional excellence, and technical fluency positions him as a trusted partner for growth-stage leadership.
Contacts
- LinkedIn: www.linkedin.com/in/jefffryer
11. Anita Tulsiani
Anita Tulsiani is a highly experienced fractional CMO based in Austin, Texas, known for driving smart marketing strategy, clear product positioning, and impactful sales enablement for B2B companies. With over two decades of experience, Anita brings a unique blend of sales acumen, product storytelling, and operational marketing expertise to growth-stage organizations, especially in the real estate, data, and technology sectors.
Unique Background & Approach
Anita began her professional journey in sales, giving her a strong foundation in revenue-driving conversations before moving into her true passion: marketing. That transition equipped her with a unique understanding of how messaging, product value, and sales enablement must work together.
As co-founder of Sagely & Co., a female-led marketing agency, Anita helps brands connect strategy with execution, guiding clients to tell better stories, launch smarter products, and create marketing that sticks. She’s a steady, strategic voice who’s often brought in when businesses need a confident leader to bridge product, sales, and marketing.
Key Expertise
- Product Marketing & Positioning: Crafts clear, customer-driven messaging that reflects real market needs
- Go-to-Market Strategy: Develops launch plans and scalable frameworks for new and evolving B2B offerings
- Sales Enablement: Aligns marketing assets and messaging with revenue goals and sales team workflows
- Integrated Campaigns: Leads cohesive campaigns across digital, content, and thought leadership
- Customer Segmentation & Research: Leverages data to inform strategy and ensure alignment with audience behavior
Industries Served
Anita has delivered strategic marketing leadership for companies in:
- Real Estate & PropTech
- Data & Analytics
- B2B SaaS
- Technology & AI
Her experience includes CMO roles at companies like Carpe Data, Arturo.ai, and eXp Realty, where she built systems that helped these brands sharpen their positioning and scale smarter.
How She Works
Anita acts as the connective tissue between product teams and the front lines of sales and marketing. She’s known for her ability to quickly gain trust, assess where messaging is falling short, and provide a grounded strategy that teams can actually execute.
As a fractional CMO, Anita brings an empathetic, clear-headed leadership style and a strong commitment to delivering both strategy and execution. She’s deeply passionate about crafting value-driven messaging and has the confidence to guide stakeholders through change without disrupting momentum. Her collaborative nature and focus on measurable outcomes make her an asset to leadership teams navigating complex go-to-market challenges.
Education & Recognition
- MBA in Management Information Systems – St. Edward’s University
- BBA in Marketing – Texas McCombs School of Business
- Former member of Chief, a national network for executive women
With her sharp product instincts and deep understanding of marketing’s role in revenue, Anita Tulsiani is an ideal fractional CMO for Austin companies looking to elevate their strategy, tell better product stories, and tighten the sales-marketing connection for long-term growth.
Contacts
- LinkedIn: www.linkedin.com/in/anita-tulsiani-266426
How a Fractional CMO Can Boost Your Austin Business
Austin is known for its thriving startup culture, creative energy, and fast-growing companies. But not every business can afford or justify a full-time Chief Marketing Officer. That’s where fractional CMOs come in – and they’re a smart fit for Austin’s business scene.
Flexible Support for Growing Companies
Fractional CMOs work on your terms. Whether you need a few hours a week or someone to lead a short-term campaign, they give you the leadership you need without the full-time commitment. Perfect for startups or businesses in transition.
Local Expertise with a Strategic Edge
Austin has its own rhythm. A local fractional CMO understands the market, the customers, and the competition. They can craft messaging and campaigns that actually resonate with people here – whether you’re targeting tech buyers, creatives, or local consumers.
High-Level Strategy Without the High Price
Hiring a full-time CMO can cost over $200K a year. A fractional CMO delivers similar strategic value at a much lower price. It’s a smart move if you’re trying to maximize results without blowing your budget.
A Fresh Set of Eyes
It’s easy to get stuck in the day-to-day grind. A fractional CMO brings an outside perspective, spots what’s not working, and helps refocus your marketing on what really moves the needle.
Quick Wins, Long-Term Impact
These professionals are used to jumping in fast, setting priorities, and getting results. Many Austin businesses turn to fractional CMOs for help during growth phases, rebrands, or when internal teams need leadership.
How to Choose the Right Fractional CMO
Hiring a fractional CMO is a big decision, especially if you’re counting on them to lead strategy and guide your team. Here’s how to make sure you find the right fit for your business.
1. Know What You Need
Before you start looking, figure out what you actually want help with. Do you need brand strategy? Lead generation? Team leadership? Or someone to get your marketing engine running? Understanding your goals will help you find someone with the right strengths.
2. Look at Their Experience
Not all fractional CMOs are the same. Some specialize in startups, others in B2B, eCommerce, or specific industries like healthcare or tech. Check their past roles, the kinds of companies they’ve helped, and what results they’ve delivered.
3. Ask for Real Results
A strong candidate should be able to show specific outcomes they’ve achieved, like revenue growth, improved conversion rates, successful campaigns, or a team they helped build. Don’t be afraid to ask for examples or references.
4. Make Sure They Fit Your Culture
They might not be full-time, but they’ll still be a key part of your leadership team. Choose someone who communicates well, aligns with your values, and can collaborate with your team and stakeholders without friction.
5. Understand Their Commitment
Some fractional CMOs work just a few hours a week. Others take on deeper, more hands-on roles. Be clear on how much time you need from them and make sure their availability matches what you’re looking for.
6. Check for Strategic and Tactical Skills
A good fractional CMO can both zoom out to see the big picture and zoom in to fix what’s not working. They should be able to create high-level strategy and also guide execution where needed.
Conclusion
Hiring a fractional CMO isn’t just a temporary fix – it’s a smart, strategic move for growth-stage companies that need real marketing leadership without the full-time cost. Whether you’re a tech startup fine-tuning your go-to-market plan, a real estate firm refining brand positioning, or a deep-tech innovator building trust with investors, the right CMO can unlock the traction you’ve been missing.
Austin is home to some of the sharpest marketing minds in the business, and fractional CMOs like Jeff Fryer, Jackson Carpenter, and Anita Tulsiani bring a rare mix of strategy, execution, and experience across multiple industries. They’re not just consultants – they embed into your business, align teams, and get real results.
FAQ
Unlike agencies or consultants who often focus on specific deliverables or short-term campaigns, a fractional CMO takes ownership of your entire marketing function. They work alongside your team, make strategic decisions, and are accountable for real business outcomes.
Fractional CMOs are ideal for businesses that are growing fast, launching new products, entering new markets, or struggling to align sales and marketing. They are especially valuable for companies between $2M and $50M in revenue that need high-level marketing leadership but aren’t ready for a full-time CMO.
Look for someone with a proven track record in your industry or a similar stage of growth. They should bring both strategic thinking and hands-on experience, plus the ability to work well with leadership, product, and sales.
Yes – especially if your company is stuck, scaling, or needing sharper positioning. A strong fractional CMO can help you avoid costly marketing mistakes, build a sustainable pipeline, and align your team around a clear go-to-market plan.
Start by identifying your business goals and the gaps in your current marketing approach. Then look for fractional CMOs who have relevant industry experience, strong references, and a track record of driving results at similar growth stages. The profiles in this article are a great place to begin.
