Philadelphia is home to a growing number of fractional CMO experts, each offering a range of strategic marketing services tailored to the needs of businesses across industries. These professionals provide high-level marketing expertise without the full-time commitment, making them an ideal choice for businesses looking to scale quickly and efficiently. Whether you’re looking for a CMO to help with brand positioning, marketing strategy, or revenue growth, these experts can help you achieve your goals without the overhead costs of a full-time hire. Discover some of the top fractional CMOs in Philadelphia, each known for their impactful work with businesses aiming to strengthen their market presence.
What is a CMO?
A Chief Marketing Officer (CMO) is a senior executive responsible for overseeing and managing a company’s marketing efforts. The role of a CMO is to develop and implement strategies that drive brand awareness, customer acquisition, and revenue growth. They focus on everything from market research and product positioning to customer engagement and digital marketing.
In addition to managing day-to-day marketing operations, a CMO works closely with other leaders in the company to align marketing goals with overall business objectives. They often oversee a marketing team, guide advertising campaigns, and analyze data to ensure that the company’s marketing strategies are effective. For businesses that can’t justify a full-time executive, hiring a fractional CMO can offer all of these benefits at a fraction of the cost.
NUOPTIMA: Elevating Your Financial Strategy with Top CFOs
We are NUOPTIMA, a forward-thinking financial leadership platform founded by Alexej Pikovsky. Our mission is to provide Philadelphia’s dynamic businesses with access to pre-vetted, fractional CFOs who drive profitability through data-driven strategies. We specialize in working with founder-led companies, offering them CFOs hand-selected through a rigorous vetting process personally overseen by Alexej. This ensures that only the highest-quality talent joins our network.
Our selection criteria include:
- Background check: Verifying a proven track record of financial success.
- Financial modeling exam: Testing expertise in strategic forecasting and analysis.
- Reference calls: Confirming credibility and impact.
- Culture fit interview: Ensuring alignment with your company’s vision and values.
- Paid trial sprint: Demonstrating real-world execution and results.
Only the most exceptional CFOs make it into our C-Suite Connect pool, ready to deliver transformative financial guidance.
What sets NUOPTIMA apart:
- Strategy + Execution: CFOs who integrate top-level financial planning with practical, hands-on implementation.
- Philadelphia Expertise: A deep understanding of the city’s competitive markets, from tech to eCommerce.
- Rapid Matching: Connect with a tailored CFO within 7-10 days.
- Founder-Aligned Precision: Alexej personally reviews every placement to ensure cultural and strategic alignment.
At NUOPTIMA, we empower Philadelphia businesses to optimize cash flow, scale efficiently, and align financial strategies with growth goals. Our data-driven marketing insights further enhance the financial leadership we provide.
Top Fractional CMO Experts in Philadelphia
1. Matthew Bacine, Fractional CMO | Consultant | Creative Project Management
Matthew Bacine is an experienced Fractional CMO with a focus on brand marketing, digital strategies, and creative project management. With a strong background in working with entrepreneurs, coaches, and small businesses, Matthew helps build effective brand identities, optimize SEO strategies, and develop comprehensive marketing funnels. His expertise lies in using data-driven strategies to increase visibility and foster growth, while maintaining a keen focus on creative execution to enhance client engagement.
Core Focus
Matthew specializes in integrating SEO, content marketing, and email campaigns to drive brand visibility and customer engagement. He focuses on creating tailored strategies that align with clients’ business goals, particularly in the coaching and entrepreneurial sectors.
Operational Marketing Highlights
- Develops and implements SEO strategies using the E-E-A-T principles and the Hub and Spoke model.
- Optimizes email campaigns and content marketing strategies for better customer engagement and retention.
- Collaborates with clients on website design and messaging to ensure conversion-focused outcomes.
- Utilizes Google Analytics and other tools to analyze and refine marketing strategies for better performance.
CMO Achievements
- Successfully developed and executed marketing funnels for entrepreneurs and coaches, increasing their client engagement.
- Managed and optimized content and email campaigns that significantly improved client business outcomes.
- Played a key role in helping clients optimize their digital presence and streamline their marketing efforts.
Education and Work Experience
- Education: Matthew holds a Master’s degree in Organizational Dynamics from the University of Pennsylvania and a BA in Sociology with a Business Minor from Temple University.
- Work Experience: Matthew has worked as a Fractional CMO, specializing in brand marketing and digital strategies for various clients. He previously served as Head of Operations at JDM Global Solutions and Marketing Project Manager at Mitchell & Ness Nostalgia Co.
Job History
- Fractional CMO at Self-Employed (Jun 2020 – Present): Provides strategic marketing guidance for coaches and entrepreneurs, focusing on SEO, brand identity, and marketing funnels.
- Head of Operations at JDM Global Solutions (Aug 2018 – Mar 2020): Led project management and budget development for all client-facing marketing strategies.
- Marketing Project Manager at Mitchell & Ness Nostalgia Co. (Aug 2016 – Jun 2018): Managed creative teams and marketing campaigns for the brand, significantly boosting in-store traffic and brand exposure.
- Director of Marketing/Partner at Mineraliety.com (Apr 2015 – Jul 2016): Increased funding and conversion rates for the company, developing both traditional and digital marketing strategies.
- Marketing Director at J2 Design Partnership (Feb 2011 – Apr 2016): Drove $300k in annual sales and increased studio funding by 22% with effective marketing planning and project management.
Other Experience
Matthew has diverse experience in project management and creative direction, focusing on improving customer experiences and enhancing marketing efficiency. He has worked across industries, including e-commerce, retail, and media.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/matthew-bacine-2420575
- Location: Philadelphia, PA, USA
2. Amisha Shrimanker, Fractional CMO | Digital Marketer
Amisha Shrimanker is a fractional CMO focused on driving revenue growth for businesses. She specializes in simplifying complex marketing operations, using a data-driven approach to optimize campaigns, and creating measurable growth. Amisha works closely with CEOs and business leaders to identify key opportunities, set clear goals, and drive results efficiently. Her expertise includes building predictable growth systems, developing innovative strategies, and strengthening brand presence.
Core Focus
Amisha’s expertise lies in creating scalable marketing systems that drive revenue and simplify business operations. She uses a hands-on approach to help businesses optimize their marketing campaigns, innovate new revenue streams, and develop strong, results-oriented strategies.
Operational Marketing Highlights
- Utilizes data-driven marketing strategies to increase revenue and simplify business processes.
- Helps create marketing dashboards that track key success metrics and tie efforts to real financial outcomes.
- Works with CEOs and business leaders to develop marketing funnels and online growth systems.
- Focuses on developing efficient and effective marketing plans with clear, actionable steps.
CMO Achievements
- Implemented high-impact marketing strategies that increased business revenue while reducing operational stress for clients.
- Developed marketing dashboards to track and improve business performance, ensuring alignment with revenue goals.
- Led successful campaigns that resulted in predictable online growth and optimized brand presences for several clients.
Education and Work Experience
- Education: Amisha holds both Bachelor’s and Master’s degrees in Engineering from the University of Tulsa.
- Work Experience: She has served as a Fractional CMO for various clients since 2023 and is the CEO of Vectra Trading Inc., where she is responsible for sales and brand representation of American foodservice products.
Job History
- Fractional CMO at Self-Employed (Jan 2023 – Present): Provides tailored revenue-driven marketing strategies and simplifies business operations for CEOs and visionaries.
- CEO at Vectra Trading Inc. (Nov 2008 – Present): Manages the sales, marketing, and brand representation of American foodservice products.
- Conversion Copywriter at The Copy Crew (Jan 2018 – Dec 2022): Specialized in creating high-converting sales copy that enhanced client sales performance.
Other Experience
Amisha is known for her ability to quickly identify the most impactful marketing strategies and help businesses take immediate, focused actions. She is passionate about simplifying complex processes and creating actionable growth plans for businesses across various industries.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/amisha-shrimanker-34a8844
- Location: Philadelphia, PA, USA
3. Jessica Grace, Fractional CMO | Brand Strategist
Jessica Grace is a fractional CMO and brand strategist with over 12 years of experience in helping purpose-driven startups grow. She specializes in building brand identities, marketing systems, and team structures that align with company values for sustainable growth. Jessica uses a systems-thinking approach to help businesses scale efficiently and transform into impactful brands.
Core Focus
Jessica’s approach is centered around building regenerative brands that scale. She helps companies align their message, mission, team, and strategic priorities, creating a cohesive marketing engine that drives growth and impact.
Operational Marketing Highlights
- Leads strategic brand positioning, go-to-market strategies, and marketing systems design.
- Develops and implements marketing plans that align with core business values.
- Provides team leadership, hiring, mentorship, and transition planning to ensure long-term success.
- Establishes and optimizes inbound and lead generation strategies.
- Focuses on business planning, process optimization, culture building, and goal setting.
CMO Achievements
- Successfully helped startups raise funding, reposition for growth, and scale internal teams.
- Led strategy in complex, fast-moving startup environments, ensuring brands stayed aligned with their purpose.
- Established values-driven cultures within organizations, helping businesses scale with integrity.
- Played a key role in the successful brand development and communication of emerging companies.
Education and Work Experience
- Education: Jessica holds a Master of Business Administration (MBA) in Marketing and Strategic Management from the University of Illinois at Urbana-Champaign, and a BA in Political Philosophy with minors in Physics and Mathematics from Cal Poly Humboldt.
- Work Experience: She is the Founder of Jessica Grace, where she serves as a fractional CMO and brand strategist for purpose-driven startups. Prior to this, Jessica worked as the Marketing Lead at Village Labs and the Growth Marketing Manager at Common Ground Development.
Job History
- Fractional CMO & Brand Strategist at Jessica Grace (May 2023 – Present): Partners with early-stage, purpose-driven startups to build brands, marketing systems, and team infrastructures that align with their values.
- Marketing Lead at Village Labs (Nov 2022 – Apr 2023): Led go-to-market communications and brand development for a tech company, focusing on operationalizing company values and culture.
- Growth Marketing Manager at Common Ground Development (2020 – 2022): Developed communication strategies and business planning to drive growth, increasing revenue by 37% and customer satisfaction by 28%.
- Director of Marketing at Treehouse Dispensary (2017 – 2020): Managed marketing strategies that increase average spend per visit by 50% and exceeded revenue goals.
- Director of Marketing at Clef (2015 – 2017): Spearheaded brand development and user growth, achieving 45% month-over-month growth.
Other Experience
Jessica has also contributed to various community and development projects, including her work as a Marketing and Creative Strategy Advisor at the Space Frontier Foundation, and as an Operations Specialist for Communitere, an international aid organization.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/jgracestrategy
- Location: Philadelphia, PA, USA
4. Brian Zaslow, Fractional CMO at Zaslow Marketing Group
Brian Zaslow is a trusted Fractional Chief Marketing Officer (CMO) with over 25 years of experience in B2C and B2B marketing. As the President and founder of Zaslow Marketing Group, Brian provides senior-level marketing leadership to businesses seeking to accelerate growth. His expertise spans multiple industries, where he has successfully developed and executed marketing strategies to boost brand recognition, drive sales, and resolve business challenges such as declining sales and customer retention issues.
Core Focus
Brian focuses on helping companies identify growth opportunities and implement strategic marketing plans to elevate their brand and business outcomes. His services are especially beneficial for businesses at pivotal growth stages or those requiring senior marketing expertise without the cost of a full-time executive.
Operational Marketing Highlights
- Offers fractional CMO services to integrate marketing strategies that align with business goals.
- Provides solutions to marketing challenges, including declining sales, competitive threats, and customer retention.
- Leads both digital and traditional marketing functions, ensuring comprehensive campaign execution.
- Collaborates with executive teams to refine brand positioning and drive measurable results.
CMO Achievements
- Helped companies across various sectors accelerate their growth by crafting targeted marketing strategies.
- Successfully managed high-level marketing projects and campaigns for both B2B and B2C clients.
- Known for his ability to turn marketing challenges into opportunities for growth and improvement.
Education and Work Experience
- Education: Brian holds a Bachelor of Science in Business Administration and Marketing from Philadelphia University.
- Work Experience: Brian is the founder and president of Zaslow Marketing Group, where he offers fractional CMO services. He has previously worked as an adjunct professor at Temple University and a principal consultant at Fidelum Partners. Brian has also held leadership roles at Krispy Kreme and Aramark, where he developed and executed marketing strategies.
Job History
- President at Zaslow Marketing Group (Nov 2009 – Present): Provides fractional CMO services to businesses, focusing on strategy, brand building, and sales growth.
- Adjunct Professor at Temple University (Jan 2022 – Present): Teaches marketing courses, focusing on practical applications in real-world business environments.
- Principal Consultant at Fidelum Partners (July 2016 – Present): Offers consulting services specializing in customer insights, loyalty, and growth strategies.
- President/Managing Director at Krispy Kreme Philly (Apr 2010 – Jan 2016): Managed operations and marketing for the Philadelphia-based franchise.
- Vice President of Marketing at Aramark (2002 – 2008): Led marketing for multiple divisions, focusing on brand strategy and customer engagement.
Other Experience
Brian is an active contributor to podcasts and webinars, sharing insights on strategic marketing, sales techniques, and franchisee growth. He was featured in the Brave Business Triumphs podcast, where he discussed sales coaching and strategies for improving franchisee sales skills.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/brianzaslow
- Location: Philadelphia, PA, USA
5. Zachary (Magnus Vortigern) Bennett, Fractional CMO & Digital Marketing Expert
Zachary Bennett, also known as Magnus Vortigern, is a fractional CMO with a focus on digital marketing and technology. He helps businesses tackle challenges, optimize marketing efforts, and drive growth through data-driven strategies. With expertise in digital marketing, self-directed learning, and artificial intelligence, Zachary delivers actionable solutions to organizations looking to scale.
Core Focus
Zachary specializes in crafting growth-oriented marketing strategies that blend performance optimization with brand differentiation. He emphasizes interdisciplinary excellence, integrating digital marketing, AI, and self-directed learning to drive measurable business results.
Operational Marketing Highlights
- Develops and executes comprehensive digital marketing strategies focusing on growth and performance.
- Leads cross-functional teams in areas like paid media, SEO, content, and marketing automation.
- Specializes in funnel optimization, audience targeting, and data analytics.
- Designs innovative applications using AI to enhance user engagement and creativity.
CMO Achievements
- Developed high-performance marketing strategies for a diverse range of clients, significantly boosting ROI.
- Led cross-functional teams in multiple industries, including digital marketing for e-commerce and B2B companies.
- Optimized customer acquisition funnels and significantly increased lead generation for various organizations.
- Authoring a forthcoming book, The SCALE of Thought, which presents a science-backed, adaptable self-learning framework combining modern insights with classical disciplines.
Education and Work Experience
- Education: Zachary holds a Digital Marketing Certificate from Wharton Executive Education and an Associate of Science in Web Design Technology from Pennsylvania Institute of Technology.
- Work Experience: He is currently serving as a Fractional CMO and Digital Marketing Expert at Teach Oneself. Previously, he worked as an SEO & Account Director at IntuitSolutions, where he led digital marketing projects for a variety of clients.
Job History
- Fractional CMO & Digital Marketing Expert at Teach Oneself (Nov 2024 – Present): Develops and executes growth strategies, focusing on performance and brand differentiation.
- SEO & Account Director at IntuitSolutions (Mar 2017 – Mar 2018): Managed monthly digital marketing projects for clients in diverse industries, including healthcare, finance, and e-commerce.
- Marketing Director at Distinctive Living (Sep 2012 – Dec 2016): Managed digital marketing operations for print publications and online media properties, enhancing engagement and sales.
- Marketing Director at Jeff D’Ambrosio Auto Group (Dec 2011 – Jul 2012): Managed digital marketing for one of the largest automotive dealer groups on the East Coast, increasing leads and improving customer reviews.
Other Experience
Zachary is known for his work in digital transformation and his ability to integrate AI into marketing strategies for better results.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/zoid
- Location: Philadelphia, PA, USA
6. Amanda Coe, Chief Marketing Officer at Oxygen Ventures
Amanda Coe is the Chief Marketing Officer at Oxygen Ventures (OV), where she specializes in scaling businesses through creative marketing strategies and demand generation. With a focus on startup growth, Amanda excels in building brand ecosystems, shaping go-to-market strategies, and creating high-performing digital campaigns. She combines innovative approaches with performance-driven results to help businesses effectively reach their target audience and drive growth.
Core Focus
Amanda focuses on brand development, digital strategy, and demand generation. She helps startups create scalable marketing systems that support long-term growth.
Operational Marketing Highlights
- Oversees the development and execution of comprehensive digital marketing campaigns across multiple platforms (Meta, TikTok, Google, Amazon).
- Specializes in branding, demand generation, and digital strategy within the venture ecosystem.
- Manages end-to-end marketing efforts, from audience targeting to campaign execution and performance analysis.
- Focused on creating marketing systems that align with business objectives while driving measurable engagement and growth.
- Passionate about collaborating with creators and customers to build authentic and resonant campaigns.
CMO Achievements
- Developed and scaled marketing strategies for a wide range of startups, driving growth through innovative digital campaigns.
- Spearheaded the launch of new brands and the activation of high-performing campaigns in sectors such as SaaS, AI, and professional services.
- Shaped go-to-market playbooks that have successfully driven brand awareness and demand generation efforts for clients.
- As CMO at OV, leads efforts to grow the company’s portfolio, utilizing storytelling and automation to ensure strategic execution.
Education and Work Experience
- Education: Amanda holds a certificate in UI/UX Design and Web Development from Hussian College and an Associate’s degree in Photography from Salt Lake Community College.
- Work Experience: Amanda is the CMO at Oxygen Ventures, where she drives brand and demand generation strategies. She also serves as a freelance digital media and marketing strategist through her company, Impasto Media, helping clients scale their marketing operations. Amanda has previously worked as a Digital Marketing Manager at Scent Fill and a Digital Marketing Specialist at ThePEOPeople.com.
Job History
- Chief Marketing Officer at Oxygen Ventures (Jan 2023 – Present): Leads marketing efforts for OV and its portfolio, focusing on storytelling, demand generation, and scalable digital strategies.
- CMO at Inspiration Global (Jan 2025 – Present): Develops marketing strategies for IT consulting and digital transformation, with a focus on brand growth and lead generation.
- Founder of Impasto Media (Feb 2016 – Present): Provides fractional leadership, brand strategy, content creation, and digital marketing services to startups and growth-stage companies.
- Digital Marketing Manager at Scent Fill (Jan 2018 – May 2025): Managed digital marketing campaigns and customer-centric strategies to enhance engagement and conversions.
- Digital Marketing Specialist at ThePEOPeople.com (Dec 2018 – Dec 2021): Led email marketing efforts and web design projects to improve user experience and engagement.
Other Experience
Amanda is also involved in community-building efforts and collaborates with organizations like the Philadelphia Alliance for Capital and Technologies (PACT) to support the local tech ecosystem.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/mandercoe
- Location: Philadelphia, PA, USA
The Importance of a CMO in Philadelphia
Philadelphia, as a major business and cultural hub, attracts numerous companies aiming to grow and thrive in a competitive market. In this context, the role of Chief Marketing Officer (CMO) becomes especially crucial. Companies operating in sectors such as healthcare, education, technology, and startups can significantly benefit from a strategic approach to marketing that a CMO provides.
A CMO in Philadelphia plays a key role in adapting to shifting market conditions and creating strong brands that align with the unique needs and expectations of local consumers. Understanding the local market dynamics, customer preferences, and the competitive environment is vital for effectively promoting products and services. Philadelphia is a city with a thriving startup ecosystem and technology companies, where marketing experts capable of working in fast-moving environments and with limited resources are essential for achieving high-impact results.
Additionally, Philadelphia serves as a major educational and research hub, which presents further opportunities for companies focusing on innovation and research-driven growth. A CMO in this city must be skilled in integrating technological solutions into marketing strategies to improve efficiency and ensure scalability for brands.
How to Choose a CMO for Philadelphia
Selecting a CMO for a business in Philadelphia requires attention to several factors that can significantly impact the success of the company’s marketing efforts. It’s important to consider not only the candidate’s professional skills but also their ability to adapt to local market conditions.
Local Market Knowledge
The CMO must have a solid understanding of the Philadelphia market, its nuances, and consumer preferences. This knowledge will help in building a marketing strategy that resonates with local audiences and strengthens the brand. Experience working with local companies or on this specific market is a valuable asset.
Experience with Startups and Business Growth
Philadelphia is home to a growing number of startups and innovative companies. A CMO with experience in these types of organizations will be able to quickly adapt marketing strategies, streamline processes, and drive growth effectively.
Technological Proficiency
With a growing interest in technology and innovation in Philadelphia, a CMO must be familiar with modern marketing tools such as data analytics, marketing automation, AI, and other technologies that can enhance competitiveness.
Leadership and Teamwork
The ability to effectively manage a team, collaborate with other departments, and build lasting relationships with partners is essential. Companies in Philadelphia often work closely with large educational and research institutions, and a good CMO should be able to operate effectively in such collaborative environments.
Flexibility and Adaptability
Philadelphia’s market is dynamic, and conditions can change quickly. A CMO who is quick to respond to industry shifts and can adjust marketing strategies to meet new challenges will help maintain steady growth for the company.
Thus, choosing a CMO for a Philadelphia-based company requires not just professional expertise but also the ability to adapt to the unique characteristics of this market and work in a fast-paced, growth-driven environment.
Conclusion
In Philadelphia’s competitive and diverse market, hiring a fractional CMO can be a game-changer for businesses looking to scale efficiently. A fractional CMO brings expert-level marketing strategy without the full-time commitment, offering businesses flexibility, cost-effectiveness, and access to high-level skills. Whether you’re a startup, an established company looking to refresh your brand, or a firm aiming to expand, a fractional CMO can drive growth, enhance digital strategies, and improve overall marketing effectiveness. Choosing the right expert, who understands both the local market and your specific business needs, is crucial to achieving measurable results.
FAQ
A fractional CMO is an experienced marketing executive who works on a part-time or contractual basis, providing strategic leadership and marketing expertise without the need for a full-time commitment.
Philadelphia’s market is competitive and fast-changing, with a mix of industries like healthcare, education, and tech. A fractional CMO can help you navigate these dynamics, create tailored marketing strategies, and ensure scalable growth, all while saving on the cost of a full-time executive.
A good fractional CMO in Philadelphia should have strong knowledge of the local market, be adaptable to various industries, and have experience in leading marketing teams, especially in startups and high-growth companies.
A fractional CMO can help refine your marketing strategy, improve brand positioning, streamline digital marketing efforts, and develop lead generation systems. Their goal is to drive measurable results that align with your business objectives.
Look for a CMO with experience in your industry, knowledge of Philadelphia’s market, a strong track record in strategic execution, and the ability to adapt quickly to changing market conditions. The right fit will also align with your company’s values and growth goals.
Fractional CMOs in Philadelphia specialize in a wide range of industries, including healthcare, technology, higher education, nonprofits, and startups. Their expertise spans digital marketing, branding, demand generation, and business development.
