Big data companies move fast. Between analyzing massive amounts of information and trying to stay ahead of the competition, it’s easy to overlook marketing. That’s where a fractional CMO comes in. They bring leadership and strategy without the full-time cost. In this article, we’ll break down what a fractional CMO is, highlight some of the top options for big data businesses, and help you figure out which one fits your needs best.
What is a Fractional CMO?
A fractional CMO (Chief Marketing Officer) is a part-time or contract-based marketing executive who steps in to lead your marketing efforts. Unlike a full-time CMO, they usually work with your company a few days a week or for a set number of hours each month. You get high-level strategy, leadership, and marketing experience – without the cost and commitment of hiring someone full time.
They’re perfect for companies that need expert guidance but aren’t quite ready to bring someone on board full time. This is especially helpful for growing companies in big data, where budgets need to stay flexible and marketing needs to be smart, not wasteful.
Think of a fractional CMO as your on-demand marketing boss – someone who knows what they’re doing, understands the tech world, and can build and guide a team to deliver real results.
NUOPTIMA: Premier Fractional C-Level Experts for Big Data Companies
At NUOPTIMA, founded by Alexej Pikovsky, our C-Suite Connect network gives big data companies instant access to top-tier, pre-vetted fractional CMOs. Each CMO in our network has been carefully selected through a strict vetting process that Alexej personally oversees, ensuring you get expert leadership that aligns perfectly with your growth goals.
To earn a place in our talent pool, every CMO must have scaled a seven-to-nine-figure tech or data-focused business and passed our five-stage selection process:
- Background check: We confirm a strong, proven track record in B2B and data-driven markets.
- Strategy exam: We test for deep strategic and analytical thinking.
- Reference calls: We validate performance, professionalism, and reliability.
- Culture fit interview: We make sure they align with your vision and values.
- Paid trial sprint: They prove they can execute in real-time with real results.
Only those who excel across all five stages earn a spot on our bench.
The NUOPTIMA Advantage for Data-Driven Teams
- Strategy and execution: Our CMOs don’t just make plans – they roll up their sleeves and deliver.
- Big data focus: Every partner understands the complexities of data analytics, AI, and SaaS markets.
- Speed: We connect you with the right CMO within 7 to 10 days.
- Founder oversight: Alexej personally reviews each placement for perfect fit and performance potential.
C-Suite Connect gives data-driven businesses access to seasoned marketing leadership that blends SEO expertise, scalable strategy, and performance-focused insights. Whether you’re taking a seven-figure analytics platform toward a nine-figure exit or tightening your growth funnel, our fractional CMOs deliver results you can track on the bottom line.
Top Fractional CMOs for Big Data Companies
1. Oren Greenberg
Oren Greenberg is a seasoned fractional CMO who helps SaaS and AI companies unlock 30–50% ARR growth through focused, data-driven marketing strategies. With over 20 years of experience working with scale-ups and tech startups, he knows how to bridge the gap between high-level strategy and day-to-day execution.
He is the founder of Kurve, a growth marketing consultancy that has worked with more than 100 tech companies, including well-known names like Investec, Nutmeg, and Peakon. Oren is known for building lean, scalable marketing engines that prioritize experimentation, ROI, and pipeline generation. His deep expertise in customer acquisition and performance marketing makes him a high-impact partner for startups under pressure to prove traction and scale efficiently.
Deep Expertise in B2B SaaS and AI
Oren has led marketing initiatives for a wide range of B2B tech companies, particularly in SaaS and AI. He specializes in aligning brand and performance marketing to drive measurable results.
What he focuses on:
- Creating a pipeline of qualified leads
- Aligning sales and marketing teams
- Leveraging AI and automation tools
- Building performance-driven brand strategies
- Scaling companies from $1M to $15M+ ARR
Working Style and Industry Fit
Oren thrives in data-driven environments where marketing needs to make an impact fast. Big data companies benefit from his ability to simplify complex technical products into compelling, conversion-friendly messaging. He works hands-on with founders and in-house teams, often coaching and mentoring marketers while overseeing performance.
Recognition and Thought Leadership
Oren has been featured in 110+ marketing publications, including Forbes, HubSpot, and Econsultancy. His thought leadership emphasizes combining storytelling with data to create impactful content that actually converts.
He’s also a mentor at Virgin StartUp, GrowthMentor, and Tech London Advocates, supporting entrepreneurs and early-stage companies with strategic guidance.
Education & Certifications
- Degree in Psychology from The Open University
- Certified in HubSpot Inbound Sales and Google Advertising Fundamentals
Contacts
- LinkedIn: www.linkedin.com/in/orengreenberg
- Location: London, England, United Kingdom
2. Lillian Pierson, P.E.
Lillian Pierson is a globally recognized expert in AI-driven growth strategy and fractional CMO services for high-growth tech companies. With over two decades of experience spanning AI, big data, and strategic consulting, she helps startups and scale-ups unlock predictable, measurable growth through sharp go-to-market planning and high-performing marketing systems.
She’s the founder of Data-Mania, a trusted advisory brand in the data and AI space, and author of The Data & AI Imperative, a go-to playbook for executives seeking to scale with data-powered systems. Lillian’s work has directly impacted 10% of the Fortune 100, and her growth strategies have driven millions in revenue for B2B, B2B2C, SaaS, and D2C tech brands.
Deep Expertise in Data and AI-Driven Marketing
Lillian blends technical depth with marketing leadership to help data-intensive and AI-powered companies scale faster and smarter. Her background in engineering, product strategy, and demand generation gives her a unique ability to align tech innovation with buyer needs and market demand.
What she focuses on:
- Building and executing go-to-market strategies
- Designing scalable marketing systems for AI and SaaS startups
- Growing revenue through precision targeting and data-led campaigns
- Coaching internal teams and managing agency partners
- Delivering strategic positioning and activation that converts
Working Style and Industry Fit
Lillian works hands-on with founders, leadership teams, and cross-functional stakeholders to turn complex AI or data-focused offerings into revenue-generating products. She specializes in creating full-funnel growth systems and launching new products through repeatable playbooks. Her ability to distill technical capabilities into compelling market messages makes her a standout fit for big data and AI companies looking to scale strategically.
Recognition and Thought Leadership
Lillian’s impact extends beyond consulting. She’s trained over 2 million learners through her AI and data science courses on LinkedIn Learning. She’s also a multiple-time published author with Wiley and a trusted instructor for O’Reilly and LinkedIn.
She has been featured in Forbes, Fortune, National Geographic, Washington Post, and The Guardian, among many others. Her frameworks have helped transform growth for both startups and Fortune 100 companies alike. She was named one of the Top 100 AI & Big Data Influencers by Analytics Insight Magazine and served as a Microsoft Regional Director from 2019 to 2021.
Education & Certifications
- B.S. in Environmental Engineering from University of Central Florida
- Certified Product Manager (Product Manager Accelerator)
- Certified in Generative AI with Large Language Models (Coursera)
Contacts
- LinkedIn: www.linkedin.com/in/lillianpierson
- Location: Ko Samui, Surat Thani, Thailand
3. Jonathan Booysen
Jonathan Booysen is a global Chartered Marketer and seasoned fractional CMO who specializes in scaling B2B technology brands across international markets. With over a decade of senior leadership experience across EMEA, APAC, the US, and UK&I, he brings a strategic and operational lens to complex marketing ecosystems.
As a leader known for aligning brand strategy with technical innovation, Jonathan has driven go-to-market programs for emerging tech areas including edge computing, AI, IoT, and digital twin technologies. His ability to unify messaging and execution across regions helps companies maintain consistent brand positioning while delivering measurable growth.
Deep Expertise in Global Tech Marketing
Jonathan’s experience spans both high-growth startups and global enterprise environments. He has partnered with world-leading firms such as AWS and NTT, leading cross-regional marketing efforts that integrate digital sovereignty, data protection, and next-gen digital infrastructure into brand strategy.
What he focuses on:
- Unifying global go-to-market strategies across diverse markets
- Executing omnichannel campaigns with localized impact
- Positioning brands in emerging tech spaces like AI, IoT, and edge compute
- Driving sales and marketing alignment to improve revenue outcomes
- Leading change through data-driven strategy and scalable frameworks
Working Style and Industry Fit
Jonathan blends technical fluency with brand storytelling, making him particularly effective in big data and AI-driven companies that need to simplify complex innovations for a global audience. His people-first approach enables him to lead high-performing, cross-functional teams and empower marketing teams to scale their impact sustainably. He is especially skilled at orchestrating major product launches and integrating new ventures into cohesive brand architectures. His leadership is built on clear frameworks, commercial insight, and a strong understanding of global customer behavior.
Recognition and Thought Leadership
Jonathan’s leadership has been recognized through key contributions to high-profile reports like the Global Customer Experience Benchmarking Report and the Global Workplace Report during his tenure at NTT. His MBA research at Henley Business School focused on how generative AI accelerates customer personalization between marketing and sales, demonstrating his commitment to future-focused innovation.
He also serves on the board of the Dr. Philafel Foundation, where he contributes strategic marketing insight to socially driven projects.
Education & Certifications
- Executive MBA, Henley Business School
- Global Executive Business Program, IE Business School
- Chartered Marketer, The Chartered Institute of Marketing
Contacts
- LinkedIn: www.linkedin.com/in/jonathanbrentbooysen
- Location: City of Cape Town, Western Cape, South Africa
4. Jeff Wiss
Jeff Wiss is a veteran marketing leader with decades of experience growing B2B technology companies from startup to acquisition. Having led marketing for major brands like Duo Security (acquired by Cisco), DataStax, Zendesk, and MySQL, Jeff brings deep expertise in demand generation, product marketing, and branding for high-growth tech firms. Today, he operates as a fractional CMO, guiding security and SaaS startups with a sharp focus on scalable, data-driven marketing.
Jeff’s impact spans multiple billion-dollar outcomes and IPOs, driven by a clear understanding of how to blend cost-efficient tactics with strong positioning and lead velocity. His campaigns have consistently delivered results in fast-paced, competitive tech environments.
Deep Expertise in SaaS, Security, and Open Source
With a foundation built in open source and enterprise SaaS, Jeff has helped define go-to-market strategies for some of the most recognizable brands in tech. He has a track record of generating tens of thousands of leads and positioning companies for major exits through precise execution.
What he focuses on:
- SaaS marketing strategy and pipeline acceleration
- Scaling demand generation programs at low cost
- Building and positioning open source and developer-first products
- Leading marketing for security-focused companies
- Aligning brand, messaging, and metrics across all functions
Working Style and Industry Fit
Jeff brings a highly tactical and results-driven approach to marketing leadership. Known for operating lean and getting fast traction, he excels at setting up repeatable growth systems that require minimal overhead. His ability to scale without complexity makes him a natural fit for early-stage and mid-market companies in big data, SaaS, and cybersecurity. He partners closely with founders, helping shape not just marketing but the overall narrative and strategy that attracts funding, talent, and customers.
Recognition and Thought Leadership
Jeff has been behind the scenes of some of the most successful modern tech stories. His work at MySQL AB, generating 5,000 leads per day, was instrumental in the company’s $1B acquisition by Sun Microsystems. At Zendesk, his demand generation work supported the company’s successful IPO. At Duo, his leadership helped scale the business into Cisco’s $2.35B acquisition.
His resume includes marquee names across internet infrastructure, analytics, and enterprise software, making him one of the most seasoned CMOs in the space.
Education & Certifications
- Bachelor of Arts in Business Administration, University of Illinois Urbana-Champaign
Contacts
- LinkedIn: www.linkedin.com/in/jeff-wiss-14b183
- Location: Lake Forest, Illinois, United States
5. Jared M McNally
Jared McNally blends a scientific mindset with entrepreneurial grit to deliver measurable marketing results for mission-driven and tech-focused organizations. With a background in environmental science and years spent building marketing systems for startups, nonprofits, and SaaS ventures, Jared now works as a fractional CMO with a focus on AI-enabled growth and omni-channel strategy.
He is the founder of […ReDEFiNED], where he leads strategic marketing for science-based organizations and nonprofits, and co-founder of Easy Audiences, a data enrichment and targeting platform powered by AI. Jared’s unique ability to simplify complex topics into relatable narratives makes him a standout for companies looking to cut through noise and connect with real people.
Deep Expertise in AI Marketing, Science Communication, and Omni-Channel Growth
Jared has helped scale small businesses, startups, and nonprofits by building full-stack marketing systems that combine storytelling, automation, and audience intelligence. He translates technical and research-heavy subject matter into digestible content that drives action.
What he focuses on:
- Creating strategic omni-channel marketing roadmaps
- Driving audience growth with AI-powered demand generation
- Simplifying scientific or technical ideas into high-converting messaging
- Leading growth strategy for nonprofits and impact-driven brands
- Building scalable systems using automation, data, and paid media
Working Style and Industry Fit
Jared brings a hands-on, systems-first approach to fractional CMO work. He thrives in fast-moving environments where lean teams need results without the bloat. His clients rely on him for both high-level strategy and the nuts-and-bolts execution that makes marketing systems run smoothly. For big data and AI companies, Jared’s scientific training and deep comfort with emerging tech make him an ideal partner. He excels at bridging the gap between what a product does and why it matters to the people who use it.
Recognition and Thought Leadership
Jared is active on LinkedIn where he shares practical growth insights and cuts through hype around vanity metrics and trend-chasing. His content regularly features frameworks for simplifying marketing complexity and focusing on what actually drives revenue.
He is also known for his strategic work in the nonprofit sector, helping purpose-led teams increase donor support, volunteer engagement, and mission alignment through smarter marketing.
Education & Certifications
- Master’s Degree in Environmental Science, Florida Institute of Technology
- Bachelor’s Degree in Environmental Science, Florida Institute of Technology
Contacts
- LinkedIn: www.linkedin.com/in/jaredmmcnally
- Location: Bellingham, Washington, United States
6. Shiv Narayanan
Shiv Narayanan is the founder and CEO of How To SaaS, a premier marketing strategy consulting firm serving private equity-backed B2B companies. With over a decade of experience leading revenue growth across high-performing SaaS businesses, Shiv now operates as a fractional CMO and advisor, helping companies engineer predictable pipeline, accelerate post-acquisition growth, and improve valuation before exit.
Through How To SaaS, Shiv has worked with more than 30 private equity firms and dozens of companies ranging from $5M to $500M in revenue. His expertise in combining data, go-to-market strategy, and investor mindset makes him one of the most sought-after CMOs in the PE-backed SaaS ecosystem.
Deep Expertise in SaaS Growth and Private Equity Value Creation
Shiv’s marketing frameworks are designed to create real enterprise value by transforming marketing into a revenue-producing function. Whether advising on a company’s first 100 days post-acquisition or helping founders prepare for exit, his approach is grounded in performance, accountability, and growth acceleration.
What he focuses on:
- Building scalable, predictable demand generation systems
- Advising PE firms on marketing due diligence and post-acquisition ramp-up
- Creating enterprise value through data-backed marketing strategy
- Helping founders scale revenue in preparation for high-multiple exits
- Aligning marketing with board-level expectations and investor goals
Working Style and Industry Fit
Shiv is known for bridging the gap between finance and marketing. His work is highly structured and tailored for leadership teams who want to treat marketing as a serious growth lever. He thrives in environments where marketing needs to produce measurable impact quickly, especially during M&A cycles or strategic exits. His consulting and fractional CMO model gives companies access to executive-level marketing insight without the long ramp-up, making him an ideal fit for B2B firms dealing with growth ceilings or transition phases.
Recognition and Thought Leadership
Shiv is the bestselling author of two business books: Post-Acquisition Marketing and Exit-Ready Marketing. His frameworks are used by CEOs and investors alike to turn marketing into a board-level growth engine. He also hosts the PE Value Creation Podcast, where he shares insights on growing enterprise value from the perspective of operators and investors.
His widely-followed LinkedIn content, including his signature marketing drawings, has built a loyal following among SaaS founders and PE professionals seeking practical, visual insights.
Education & Certifications
- Bachelor of Business Administration, Schulich School of Business, York University
Contacts
- LinkedIn: www.linkedin.com/in/shiv-n22
- Location: Toronto, Ontario, Canada
7. Anna Y.
Anna Y. is a fractional CMO and founder of (Ever) Fusion Marketing, where she helps early-stage startups bring technical products to life through strategic messaging and go-to-market execution. With a strong background in engineering and a top-ranked MBA, Anna thrives at the intersection of product, marketing, and storytelling, particularly in complex fields like AI, cybersecurity, and big data.
Her client list includes startups like Druva, H2O.ai, Nirmata, TrustLab, and Stack Identity—many of whom have gone on to secure funding, gain market traction, or be acquired. Anna brings clarity to noisy tech landscapes and builds marketing engines that resonate with buyers and investors alike.
Deep Expertise in Technical Startups and Emerging Tech
Anna’s approach is rooted in understanding the technical details and translating them into value-driven narratives that make sense to customers. She has spent years embedded in fast-paced environments, leading product marketing and GTM initiatives for companies operating at the forefront of cloud infrastructure, data governance, and industrial cybersecurity.
What she focuses on:
- Crafting sharp, differentiated positioning and product messaging
- Designing GTM strategy and integrated campaigns for AI, cybersecurity, and SaaS startups
- Leading early-stage marketing from seed to Series B and beyond
- Aligning marketing, product, and sales for clear and consistent customer engagement
- Driving execution across content, demand gen, AR/PR, and analyst relations
Working Style and Industry Fit
Anna blends visual thinking, business acumen, and deep technical understanding. She works as a hands-on partner to founders and startup teams, often stepping in to build or rebuild the entire marketing foundation, from initial messaging to campaign execution. She is especially well-suited for technical startups with a strong product but limited marketing structure. Her ability to work quickly, communicate clearly, and execute efficiently makes her a valuable asset during high-growth or fundraising phases.
Recognition and Thought Leadership
Anna has held leadership roles at companies like Dragos, Interset (acquired by Micro Focus), Hortonworks (acquired by Cloudera), and Citrix/ByteMobile. At Dragos, she led industrial cybersecurity marketing and quadrupled brand awareness in under a year. At Interset, she tripled visibility through clear messaging for behavioral analytics in cybersecurity.
She has advised or supported go-to-market and messaging for early-stage leaders in emerging spaces including AI infrastructure (Groq), policy-as-code platforms (Nirmata), and data privacy (Privacera). Her work consistently helps startups get investor-ready and market-aligned.
Education & Certifications
- MBA, Queen’s University (Canada)
- Bachelor’s in Electrical Engineering, University of Waterloo
Contacts
- LinkedIn: www.linkedin.com/in/4everfusion
- Location: Sunnyvale, California, United States
8. Hazel Nabarro
Hazel Nabarro is a London-based fractional CMO and growth advisor with a decade of experience leading marketing at VC-backed startups. As the founder of FemFinity, she partners with women-led businesses to unlock scale through strategic growth, streamlined GTM execution, and community-centric marketing. Hazel’s mission-driven approach makes her a standout operator for early-stage and Series A companies seeking investor-ready growth frameworks with a focus on equity and impact.
Through FemFinity and advisory roles across firms like WeArisma and Arāya Ventures, Hazel blends commercial marketing expertise with a deep commitment to enabling more female founders and investors. Her approach is grounded in real-world startup growth and refined through years of leading teams, building ecosystems, and advising at the angel-investor level.
Deep Expertise in Early-Stage Growth and Female-Focused Strategy
Hazel’s experience spans everything from pre-seed planning to Series A growth acceleration. She offers actionable strategies tailored to the unique constraints and opportunities of resource-strapped teams while aligning marketing efforts with long-term business goals.
What she focuses on:
- Building investor-ready growth and marketing strategies
- Crafting go-to-market plans tailored to early-stage teams
- Helping female founders translate vision into execution
- Aligning brand and messaging with capital-raising goals
- Educating and enabling female angel investors through network building
Working Style and Industry Fit
Hazel thrives at the intersection of marketing, fundraising, and founder empowerment. Her style is collaborative and high-touch, making her particularly effective with purpose-driven B2B and D2C companies. She is a strong cultural fit for businesses that value mission, clarity, and impact-driven decision-making. From leading workshops to providing fractional leadership, Hazel adapts her services to the exact growth needs of the company.
Recognition and Thought Leadership
Hazel has been named one of CX Network’s 30 Under 30 for her work in digital customer experience and awarded Best Omni-Channel Technology Vendor through her work with Goodays. She is a certified angel investor, a community leader for Arāya Ventures Academy (ĀVA Angels), and regularly speaks on panels and workshops to support women in tech and finance.
Her influence extends to strategic angel networks like Alma Angels and Opus, where she supports the broader mission to triple the number of active female investors.
Education & Certifications
- Bachelor of Business Administration, Lancaster University (First Class)
- Exchange Program, UNSW, Australia
- DMA Future Writers’ Lab – Copywriting with Distinction
Contacts
- LinkedIn: www.linkedin.com/in/hazelnabarro
- Location: London, England, United Kingdom
Why Fractional CMOs Are Great for Big Data Companies
Big data companies operate in a fast-changing, highly technical environment. Having the right marketing leadership can make or break growth. Here’s why bringing in a fractional CMO is often the smart move.
1. You Get Strategic Leadership Without the Full-Time Price Tag
Hiring a full-time CMO can be expensive, especially for startups or scaling companies. A fractional CMO gives you access to top-tier marketing talent at a fraction of the cost. You get the brains without blowing the budget.
2. They Understand How to Translate Complex Data Into Clear Messaging
Big data is complicated. The right fractional CMO knows how to take all that complexity and turn it into messaging that actually makes sense to customers, investors, and partners. They help you tell your story in a way that clicks.
3. They Bring Experience Working with Tech and SaaS Companies
Most fractional CMOs have worked with multiple startups, SaaS platforms, and tech companies. That means they understand your challenges – from product-led growth to targeting technical audiences – and know how to solve them fast.
4. They Help You Move Faster and Smarter
Speed matters in the data world. A fractional CMO can quickly assess where your marketing stands, create a solid strategy, and get things moving. They focus on high-impact areas so your marketing starts working for you sooner.
5. They’re Flexible and Scalable as You Grow
As your company grows, your marketing needs will shift. A fractional CMO can adapt to your changing goals – and eventually help you transition to a full-time leader if that makes sense down the road.
How to Choose the Right Fractional CMO for Your Big Data Company
Not all fractional CMOs are the same. Choosing the right one can make a huge difference in how fast and effectively your marketing takes off. Here’s what to look for:
Look for Industry Experience
You want someone who understands tech, data, and B2B marketing. Ask if they’ve worked with other big data, SaaS, or analytics companies. The more they know your space, the less time they’ll need to get up to speed.
Check Their Track Record
A great fractional CMO should have real results to show – like helping a startup grow pipeline, increase brand awareness, or improve conversion rates. Ask for examples or case studies so you can see what they’ve actually achieved.
Make Sure They’re a Good Fit for Your Stage of Growth
Some fractional CMOs are best with early-stage startups. Others shine when it’s time to scale. Be honest about where your company is right now and find someone who knows how to tackle your current challenges.
Test Their Ability to Simplify the Complex
Big data marketing is all about making complex ideas feel simple and useful. During your first call, notice how they talk about your product. Do they get it? Can they explain it in plain language? That’s a big green flag.
Ask About Their Team and Resources
Some fractional CMOs come solo. Others have a network of designers, writers, and analysts they bring with them. Think about what you need. If you don’t have a full marketing team yet, it helps to pick someone who can build and lead one.
Make Sure They Fit Your Culture
Even if they’re part time, your CMO is still a leader. They’ll be working with your execs, your sales team, and maybe even your board. Pick someone who communicates well and fits your company’s personality and values.
Conclusion
Hiring the right fractional CMO can be a game-changer for big data companies navigating complex markets, long sales cycles, and evolving product strategies. Whether you’re an early-stage startup looking to build your first go-to-market engine or a scaling company needing sharper positioning and better sales alignment, a fractional CMO brings senior-level leadership without the full-time overhead.
From technical fluency in AI and data-driven environments to experience scaling B2B SaaS, each CMO profiled here offers a unique mix of strategic depth and executional impact. The key is choosing someone whose strengths align with your company’s stage, structure, and goals. With the right fractional partner, your team can unlock growth faster, refine your brand narrative, and make marketing a revenue-driving function, not just a cost center.
FAQ
Big data companies often operate in highly technical and competitive markets. A fractional CMO helps translate complex products into clear positioning, align marketing with sales, and create scalable strategies that drive pipeline growth, especially useful during funding rounds or product launches.
Look for alignment in three areas: domain expertise (such as SaaS, AI, or enterprise software), growth stage experience (pre-seed, Series A, etc.), and working style (hands-on execution vs strategic oversight). The right fit will feel like an extension of your leadership team.
Yes. Many fractional CMOs support investor communications, pitch narrative development, and growth metrics reporting. This is especially valuable for startups preparing for a raise or trying to demonstrate traction to VCs.
Engagements typically last 3 to 12 months. Some companies retain fractional CMOs longer, especially if they are helping to build internal teams or supporting multiple growth initiatives.
