Shopware: Target Keyword to 2nd on Google in 90 Days

About Shopware

Shopware is a versatile e-commerce SaaS platform from Germany designed for businesses of all sizes to build online stores. It is one of the leading platforms in the market, generating over $70 million in annual recurring revenue.

Shopware came to NUOPTIMA to improve the keyword ranking positions of several web pages and grow the organic traffic those pages sent to the site. The brief was specific: pick target keywords, rank higher for them in the US market, and lift the pages' wider keyword footprint at the same time. This was a focused B2B SaaS SEO engagement combining on-page work, content, and off-page links.

Team

Shopware Team

Viktor Khliupko

Solution Architect at Shopware US

Hendrik Breuer

Content Manager at Shopware US

What we did

We set four objectives for the engagement:

• Improve keyword ranking positions for three primary keywords;
• Optimize meta tags and run on-page content audits;
• Produce 27,000 words of content;
• Build 15 backlinks from high-quality sites to the target pages.

The three pages were one landing page and two blog articles. We picked one focus keyword per page, then worked to rank both that keyword and the wider set of keywords each page could win. We rewrote title tags, meta descriptions, and on-page content, added fresh copy that used the target keywords and their variations, and used those keywords as anchors across an internal linking plan. Shopware's top-performing articles were also linked internally to the three focus pages wherever it made sense.

On top of the on-page work, we wrote 13 articles published on Shopware's site, each built around e-commerce content clusters. Titles included "Eleven Pro Tips on How to Increase E-Commerce Sales," "Drive Growth with a Proper E-Commerce Development," and "E-Commerce Insights: Unlocking Customer Behavior Secrets." Each article linked internally to the three core pages. The target was 9,000 words a month. We delivered 34,154 words across the 13 articles, over 7,000 words past the initial goal.

For off-page SEO, our link-building strategy placed the focus keywords as anchors on highly relevant sites with a strong domain rating (average of 67), high organic traffic (up to 4.9 million monthly visitors), and a US market focus. The plan called for five monthly links over three months. We built 16 high-quality backlinks from authoritative sites in total.

To show the results, here is what happened on each of the three optimized pages, measured from the end of January 2024 to April 2024.

Landing Page: Digital Sales Rooms - Results

For Shopware's "Digital Sales Rooms" landing page, we focused on the keyword "digital sales room." In January 2024, before optimization, the page ranked 21.8 for this keyword on Google. By April 2024 it ranked eighth, a 13-position increase:

Total impressions on the "Digital Sales Rooms" page rose over the same three months:

Since NUOPTIMA's work began, the "Digital Sales Rooms" landing page alone drew almost 14,000 impressions and almost 100 total clicks.

Comparing organic traffic on this page from February 2024 to April 2024 shows the same trend:

Average organic traffic on the page was just one in February and reached 20 by April, after nearly three months of support.

Keyword performance for the page also improved. As the screenshot below shows, we lifted rankings for six keywords, including the target keyword by six positions, and added eight entirely new keywords to the page. The "Digital Sales Rooms" page now ranks for 15 keywords in the USA:

Blog Article: E-Commerce Automation - Results

For Shopware's "E-Commerce Automation" blog article, we worked to rank the keyword "e-commerce automation." In January 2024 the page ranked 60 for this keyword. By mid-April 2024 it had climbed 56 positions to fourth on Google:

Over the three months, the "E-Commerce Automation" page drew over 24,000 total impressions:

The page's organic traffic in February 2024 compared to April 2024 shows the same move, from an average of one in February to 55 by April:

The blog article now ranks for 32 keywords in the US market, with 10 new keywords ranking for the page and 15 improving their positions. The target keyword "e-commerce automation" jumped 45 positions, from 62nd to 17th on Google:

Blog Article: The Best B2B E-Commerce Platforms - Results

For this blog page, we targeted the keyword "b2b e-commerce software." Shopware ranked 42nd for this keyword at the end of January 2024. After our optimization work, it climbed 40 positions to 2nd as of April 2024. Below is the "The Best B2B E-Commerce Platforms" blog page in second position for the focal keyword on Google:

Since January 2024, the page has grown steadily. It gathered 125,000 impressions between January and April and 110 total clicks:

Comparing average organic traffic from February to April, the page went from 30 in February to 430 in April. It also picked up two more referring domains, going from one to three:

On keyword performance, the article now ranks for over 130 keywords, and the target keyword "b2b e-commerce software" jumped 31 positions:

Results summary

Across the three pages, the on-page rewrites, content, and links moved rankings, impressions, and organic traffic in the same direction between the end of January and April 2024:

• Improved rankings for all three focal keywords, reaching as high as 2nd on Google SERPs;
• Optimized meta tags and improved content through on-page audits;
• Delivered 34,154 words across 13 articles, 7,154 words past the 27,000-word target;
• Built 16 backlinks from authority sites, past the 15-link goal, strengthening the site's off-page profile.

Key takeaways

1. Picking one focus keyword per page, then optimizing the whole page, lifts the wider keyword footprint too: each Shopware page added new ranking keywords on top of the target term. That combination of on-page and content work is the core of good SEO.
2. Content plus links compound. The pages that got fresh copy, internal links, and off-page backlinks (average domain rating 67) moved fastest, with "b2b e-commerce software" climbing 40 positions to 2nd. Off-page link building did real work here, not just the content.
3. Early-stage traffic wins are small in absolute terms but real in trajectory. Organic traffic on the target pages moved from ones and low tens into the hundreds inside three months, the kind of curve a founder or CMO wants to see before it scales.

If you want the same kind of ranking and traffic gains on your priority pages, book a call and we will map out where the fastest wins are.