What did NUOPTIMA build for Chrysalis Tech Group?

A new website, live on October 6, 2026, as the base of the attract side of the NUOPTIMA system: AI search and search engine optimization (SEO), and local search. Monthly articles and the Google Business Profile work follow.

How long did the website rebuild take?

The new site went live on October 6, 2026, 11 days after the agreement was signed. All 32 old addresses redirect to their new pages.

What results has Chrysalis seen so far?

It is too early to report results: the site went live in October 2026. We report rankings, indexed pages, visits, inquiries and AI answer checks every month and will add those numbers to this page.

Chrysalis Tech Group: A Houston MSP Rebuilt to Be Found in AI Search

TLDR

Who: Chrysalis Tech Group, a managed service provider (MSP) with offices in The Woodlands and Humble, Texas. In information technology (IT) since 2005, Chrysalis since 2009.
The problem: a site that buyers could not find. In the 12 months before we started, almost no one reached it from a Google search that left out the company name, and AI assistants did not name Chrysalis when asked who to hire.
What we built: a new website, live on October 6, 2026, as the base of the attract side of our system: AI search and search engine optimization (SEO), and local search. Monthly articles and the Google Business Profile work come next.
What the client said: "This is awesome - spent years, hours, and thousands of dollars to get something like the setup! Great Job!!!" (Gregory Bledsoe, Chrysalis Tech Group)
Results: too early to report. The site went live in October 2026. Every number on this page is a fact about the build, not a forecast. We will add rankings, inquiries and AI answer results here as they come in.

The client

Chrysalis Tech Group looks after the IT of small and midsize businesses across the Houston area: managed IT, cybersecurity, business continuity, business phone systems, structured cabling and audio visual. Its clients include law firms, healthcare practices, manufacturers, engineering firms, churches and nonprofits.

Gregory Bledsoe has run the company since 2009. Before we met, he had spent years, and thousands of dollars, trying to get a setup like this in place.

The starting point

We audited the site, the company's own Google Search Console data and its visibility in AI assistants in September 2026, before any work began. Three findings set the plan:

No one found them without knowing the name. Over the previous 12 months, searches that left out "Chrysalis" sent the site almost no visits. Nearly all of its search traffic came from people who already knew the company.
AI assistants did not know who they were. We asked ChatGPT, Gemini, Claude and Perplexity the questions a Houston IT buyer would ask. Chrysalis did not come up. Asked about Chrysalis by name, some of the assistants described a different company.
The site did not match how buyers search. The old pages led with slogans ("Your business to soar") and metaphors, the healthcare page lived at an address about logistics, and there were no pages for specific industries, specific Houston suburbs or pricing. Those are the questions buyers ask before they ever call.

The links were not the problem. The site already had hundreds of referring domains. What it lacked was pages that answered a buyer's question, and clear facts a search engine or an AI assistant could trust.

What we built

The full NUOPTIMA system runs from the first click to a signed client. For Chrysalis we started with the attract side: two channels that bring buyers in, and one website that turns a visit into a conversation. The website and its foundations are live. The monthly articles and the Google Business Profile work are the next pieces.

The attract side of the system for Chrysalis. "Live" parts shipped with the new site in October 2026; "Next" parts follow. Open the diagram full size.

1. AI search and SEO

Generative engine optimization (GEO) is the work of getting a company named in the answers AI assistants give. For Chrysalis it starts with facts. The new site has a company facts page with the verified basics (offices, history, services, how they work), also published as plain-text files for AI assistants. Structured data on every page names both offices, so search engines and assistants have consistent facts to tell Chrysalis Tech Group apart from the other companies that share the word.

Next comes a monthly run of articles on the questions Houston IT buyers actually ask, each one mapped to the industry or location page it should lead to. See our GEO service and SEO service for how that work runs.

2. Local search

Most MSP buyers want someone nearby. Google Business Profile decides who shows up in the map results, so it is part of the system: the right categories and services on the profile, and business listings checked so the company's name, address and phone match everywhere. That profile work is the next step. Already live: six Greater Houston location pages (Houston, The Woodlands, Humble and Kingwood, Katy, Spring, Conroe and Tomball, and Sugar Land) plus a Texas page, so those local searches have a page to land on. More on our local SEO service.

3. The new website

Everything above sends people to the website, so the site had to do two jobs: answer a buyer's question on the first screen, and make the next step obvious. We rebuilt it from scratch as a fast static site on Cloudflare and kept the brand Gregory had built: the logo, the "Tech Evolved" tagline, the navy, cyan and gold, and the technology bird on the home page.

What changed:

Clear structure. Services, Industries, Locations, Pricing and Resources in the top menu, so every key page is one click away.
Pages for each industry and location. 12 industry pages and 7 location pages (six around Houston plus Texas), so a law firm in Katy lands on a page written for it.
A pricing page. Three plans with starting prices, because buyers ask what it costs before they call.
One call to action per page. Each page asks for one thing, a conversation, with the sales number beside it.
Claims they can stand behind. Years in business, 24/7 support for managed clients and named client testimonials. No invented statistics or awards.
No broken links. All 32 old addresses redirect to their new pages, and existing blog posts kept their exact addresses.

The new site went live on October 6, 2026, 11 days after the agreement was signed.

The website, before and after

The before screenshots are archived copies of the old site from the Internet Archive, except the healthcare page, which was saved from the live site before the switch. A few old images did not archive, so those spots show blank.

Old Chrysalis Tech Group home page with the headline Your business to soar over the technology bird illustration. — **Home page.** Same bird, same colors, same headline font. The new headline says what Chrysalis does and for whom, and the first screen holds one button, the sales number and three proof points: in IT since 2005, 24/7 support, Houston roots.

New Chrysalis Tech Group home page with the headline Your business. Moving forward., managed IT and cybersecurity for Houston businesses, one gold button and the sales number. — **Home page.** Same bird, same colors, same headline font. The new headline says what Chrysalis does and for whom, and the first screen holds one button, the sales number and three proof points: in IT since 2005, 24/7 support, Houston roots.

Old Chrysalis managed IT page with a one-word headline over a long paragraph. — **Managed IT.** A one-word headline over a long paragraph became a plain promise and the three facts a buyer checks first. Lower down, the page answers "What are managed IT services?" in plain words.

New Chrysalis managed IT page with the headline Everyday IT, taken care of and three facts: 24/7 support, one flat monthly fee, an onsite and remote team. — **Managed IT.** A one-word headline over a long paragraph became a plain promise and the three facts a buyer checks first. Lower down, the page answers "What are managed IT services?" in plain words.

Old Chrysalis cybersecurity page opening with the phrase Cyber predators. — **Cybersecurity.** The old page opened on fear. The new one opens with a calm promise and three things Chrysalis actually does.

New Chrysalis cybersecurity page with a calm promise and three services: risk assessments, monitoring and response, staff training. — **Cybersecurity.** The old page opened on fear. The new one opens with a calm promise and three things Chrysalis actually does.

Old Chrysalis healthcare page, which lived at an address about logistics and supply chain. — **Healthcare industry page.** The old healthcare page lived at an address about logistics. It now sits at /industries/healthcare/, one of 12 industry pages, with promises the team can keep in place of "Zero downtime. Total compliance."

New Chrysalis healthcare industry page at /industries/healthcare/. — **Healthcare industry page.** The old healthcare page lived at an address about logistics. It now sits at /industries/healthcare/, one of 12 industry pages, with promises the team can keep in place of "Zero downtime. Total compliance."

Old Chrysalis home page on a phone screen. — **Home page on a phone.** On a phone, the headline, the button and the sales number all sit on the first screen.

New Chrysalis home page on a phone screen with the headline, button and sales number on the first screen. — **Home page on a phone.** On a phone, the headline, the button and the sales number all sit on the first screen.

What gets measured from here

We do not publish results we do not have yet, and the site has only just gone live. From October 2026 we report to Chrysalis every month on:

Rankings and indexed pages in Google Search Console, including searches that do not contain the company name, the number that was close to zero before.
Visits and inquiries in Google Analytics 4.
AI answer checks on the target keywords across the main AI assistants.

We will update this case study with those numbers as they land.

Key takeaways for MSP owners

Check whether anyone finds you without your name. Brand searches flatter a site. Clicks from searches that leave your name out are the real test, and for many MSPs that number is close to zero.
Ask the AI assistants who you are. If they describe another company, no amount of content fixes it until your facts are clear and consistent across your site and listings.
Build pages for the questions buyers ask. Industry, location and pricing pages answer what a buyer wants to know before calling. Our MSP website design checklist covers the rest.
Keep the brand, fix the structure. Chrysalis kept its logo, colors and voice. What changed was what each page says first and what it asks the visitor to do.

Want the same system for your MSP? See what it did for Cortavo, or book a strategy call.