Interviewee Introduction: Sam Baynes
Sam Baynes is a highly driven entrepreneur who has seamlessly merged his tech expertise with a passion for simplifying event management in the equestrian industry.
Formerly the co-founder and head of product for a global HR SaaS solution, Sam transitioned to co-create Pegasus App, where he now serves as Co-founder & CTO. Alongside his partner, he is building a product that improves how the equestrian community organizes and enjoys events.
You can catch Sam hosting the Pegasus podcast, where he holds engaging discussions with leading figures in the global equestrian industry, or find his insightful articles on the equestrian industry on LinkedIn Pulse.
Summary
In this episode with Sam from Pegasus, you’ll learn:
- The niche business model of Pegasus and its mission to build a global operating system for the equestrian economy.
- Sam’s journey of transitioning from an HR SaaS business to a unique equestrian tech startup and how personal experiences influenced this shift.
- The complexities and challenges of building a comprehensive equestrian event management system.
- Insights into Pegasus’s initial launch, the hurdles faced, and the strategies employed for scaling their user base and revenue.
- The grassroots marketing efforts Sam and his co-founder and fiance, Jen, used to build brand recognition and engage with industry decision-makers even before launching the product.
- Sam’s reflections on their go-to-market strategy and their unique approach to customer acquisition.
- A peek into Sam’s favorite podcasts and how they help him stay informed and inspired in the tech and business world.
- Sam’s thoughts on CrossFit and how the company successfully turned a seemingly boring live event into an engaging spectacle.
- Sam’s perspective on the advantages and challenges of starting a company as a couple.
- Sam’s insights on the importance of managing customer feedback and the iterative process of product improvement.
- The critical lessons Sam has learned as a founder.
Important Links:
Book Recommendation
- The Pegasus Podcast by Sam Baynes and Jen Tankel
- The All In Podcast by Chamath, Jason, Sacks & Friedberg
- My First Million Podcast by Sam Parr and Shaan Puri