Rand Fishkin is arguably best known as the Founder and former CEO of Moz, a pioneering company in the SEO and digital marketing space. Under his leadership, Moz became a go-to resource for search marketers, launching popular tools and content, including the widely recognized “Whiteboard Friday” series. Rand grew Moz from a small blog into a highly respected authority, reaching millions of users, and transforming the company into a $45 million a year business. His journey through the challenges and successes of startup life led him to publish Lost and Founder, a transparent and personal guide to the realities of entrepreneurship.
In 2018, Rand Co-Founded SparkToro, an innovative audience research tool designed to make understanding audiences easier and more affordable. Recently, he ventured into the video game industry with Snackbar Studio, set to release its first title, The Snackbar at the End of the World, in 2026. Rand is an influential voice in tech, marketing, and beyond.
Summary
In this episode with Rand Fishkin, you’ll learn:
- Why Rand decided to raise from non-VCs (angel investors) for SparkToro and why he never intends to raise from VCs again.
- What he said to the angel investors to get them to invest.
- How many of the investors in Snackbar Studio are already investors in SparkToro.
- How Rand sees the future of search and SEO evolving in the next three years.
- Whether he thinks there will be an AI solution in the future that will provide SparkToro’s current solutions.
- Rand’s insights on how to build wealth.
- Where Rand thinks the future of entrepreneurship is going.
- Where you can follow Rand on social media.
