Influencer Agency Gets 1,780% More Leads in 9 Months

About The Influencer Marketing Factory

The Influencer Marketing Factory is a global agency helping brands craft successful influencer marketing campaigns on top social media platforms, including TikTok, Instagram, and YouTube.

They approached NUOPTIMA as a newly launched agency in 2023, seeking our expertise to help position them as an authority in the realm of influencer marketing. Their primary aim was to become an international resource for influencers seeking work as well as companies looking for influencers.

Team

The Influencer Marketing Factory Team

Responsible NUOPTIMA Team

Action Plan & Implementation

To help The Influencer Marketing Factory become an authority in influencer marketing, our primary goals were:

• Produce six articles (12,000 words) per month for the client’s site;
• Build four high-quality backlinks (5,000-6,000 words) per month on authoritative domains;
• Conduct technical monitoring to ensure all technical aspects of their website are optimized and running smoothly;
• Create and implement a multilingual content strategy to cater to a wider, global audience, including content translation, content localization, and sitemap creation and link building for different languages/regions;
• Keyword tracking and reporting to effectively monitor keyword performance;
• Provide comprehensive SEO reports to give the client summaries of their overall search engine optimization performance.

Results

The Influencer Marketing Factory and NUOPTIMA’s collaboration began in August 2023 and is still ongoing as of the time of writing (July 2024). Since hiring our services, we have generated numerous impressive results for the client. 

Let’s unpack some of the key results we have garnered for the influencer marketing company.

Leads

Let’s first consider key events (conversions). These are actions that you want a user to carry out on your site, such as clicking a button, filling out a form, or making a purchase. The image below from Google Analytics shows how The Influencer Marketing Factory’s conversions have improved by a staggering 1,780% for forms submitted between 1st August 2023 – 14th May 2024 compared to the period before we began working with them:

This second screenshot from Google Analytics shows the progress of the tracked key event of visits to their “thank you” page. This webpage appears when a user fills out the main form on their website through which they get new customers. Between 1st August 2023 – 14th May 2024, they received 1,095 visits to their “thank you” page. This is compared to zero visits before they enlisted our services:

From these screenshots, we can also see that numerous other metrics have improved from our efforts, including:

• Users: This displays the number of people who engaged with the client’s website. We can see that users increased by 721.69%.
• Sessions: This is a period during which a user interacted with The Influencer Marketing Factory’s site. Again, there has been a significant increase of 785.9%.
• Engaged Sessions: This is a session that lasted longer than 10 seconds, involved a key event, or had at least two pageviews. This figure improved by 759.28%.
• Event Count: This metric represents the number of times an event was triggered on the client’s site. For all events, an increase of 757.92% was recorded.

Keyword Ranking

Next, let’s consider The Influencer Marketing Factory’s keyword performance. Keywords are terms that are added to content to improve search engine rankings for those terms. On 1st August 2023, just as our collaboration began, the client ranked for only 30 keywords in positions one to three. These keywords were not particularly relevant or high converting, such as “who created capcut,” as can be seen in the screenshot from Ahrefs below:

By 20th May 2024, nine and a half months after hiring our services, The Influencer Marketing Factory had 89 keywords in the top three positions. These keywords were mainly bottom-funnel, high-converting, and highly relevant to their services, such as “influencer marketing agency” and “tiktok influencer agency.” This reflects an increase of 59 keywords in top positions:

When we started working with the client, they ranked for 2,946 keywords, as can be seen in the below screenshot:

By mid-May 2024, The Influencer Marketing Factory ranked for 4,080 keywords, representing a 38.4929% increase over the course of nine and a half months:

Organic Traffic

The next metric to consider is organic traffic. This refers to visitors who land on the site from unpaid sources. At the start of our collaboration in August 2023, The Influencer Marketing Factory generated organic traffic of 3,852, as shown in the Ahrefs screenshot below:

Fast forward to May 2024, and their organic traffic is much higher, with a figure of 7,563, representing a dramatic 96.2886% increase compared to when we started working with them, meaning that many more visitors are organically discovering and landing on the site:

Backlink Profile

Let’s now turn our attention to The Influencer Marketing Factory’s backlink profile. The Ahrefs screenshot below shows how the client’s profile has improved from November 2023 to May 2024:

• Backlinks: These are links from a page on one website to another. As illustrated above, the client gained 2,700 new backlinks over the six-month period in question. Increasing backlinks is important for improving ranking in search engine results pages (SERPs) as they are essentially votes of confidence or endorsements from other websites.
• Referring Domains: This metric refers to the number of websites linking back to the client’s site. We can see that The Influencer Marketing Factory has gained an impressive 595 new referring domains, helping to solidify them as an authority and trusted source in influencer marketing.

Total Clicks and Total Impressions

Finally, let’s consider The Influencer Marketing Factory’s total clicks and total impressions. The screenshot from Google Search Console below shows how these metrics have changed from 13th July 2023 – 13th December 2023 compared to 14th December 2023 – 14th May 2024:

• Total Clicks: This denotes the number of times users clicked on the site’s URL from SERPs. This figure has improved from 25.9K to 34.2K, a significant 32.0463% increase. This suggests that a lot more users are clicking through to the site from SERPs than previously.
• Total Impressions: This refers to how many times a client’s web page showed up on users’ search results. Again, this figure has improved from 2.94M to 3.52M, a 19.7278% increase. This result suggests that The Influencer Marketing Factory is appearing more frequently in search results or for a wider range of queries.

Closing Thoughts

Through NUOPTIMA’s comprehensive efforts, The Influencer Marketing Factory has greatly improved their authority in the influencer marketing space. We have generated numerous impressive results for the client, including substantially increasing leads, keywords, organic traffic, and backlinks. As our work with them carries on, we look forward to continuing to support their growth through our expertise, guiding them toward greater success.