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Alexej Pikovsky

Alexej Pikovsky is the CEO and Founder of NUOPTIMA, contributing his far-reaching expertise in e-commerce and SaaS to our business. By creating one of Europe’s quickest-growing growth agencies in NUOPTIMA, Alexej has the deep-seated experience and ability to inform other companies on how they can achieve the same results. Through Alexej’s leadership, NUOPTIMA has won multiple awards in both the UK and the US, including accreditations at the UK Search Awards, The Drum Awards, and The International Business Awards. Prior to founding NUOPTIMA, Alexej spent a decade working in private equity, investment banking, and venture capital. He graduated with an MSc degree from Imperial College London and a BSc (Hons) from Loughborough University, and he is a fellow of the German Academic Scholarship Foundation. Alexej’s comprehensive understanding of e-commerce, financial services, and SaaS allows him to provide actionable insights for business owners within these industries.
  • Category Leader Secrets: Succeed With Category Design

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    Category Leader Secrets: Succeed With Category Design

    Key Points Introduction The phrase ‘category leader’ often seems overwhelming and out of reach to many entrepreneurs and business leaders because they tend to associate category design with big tech and assume that you need millions of dollars to create a category. But the truth is, anyone can develop one and achieve category leadership. Brands

  • Guide to Tactical Seed Fundraising in a Recession

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    Guide to Tactical Seed Fundraising in a Recession

    Key Points NUOPTIMA’s CEO and Founder, Alexej Pikovsky, presents a perfect introduction to startup funding in the below YouTube video. Here you can gain a basic understanding of startup funding as well as learn invaluable insights, helping to fortify your knowledge of startup fundraising. What is Seed Fundraising and Why is it Important? Running a

  • SaaS Buyer Due Diligence

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    SaaS Buyer Due Diligence

    Key Points  What is SaaS Buyer Due Diligence? When a buyer is considering the purchase of a SaaS business, conducting due diligence is an essential step. Due diligence is a detailed and thorough process that involves reviewing the overall performance of a company. SaaS companies are obliged legally to disclose certain information before selling their

  • SaaS Exit Deal Structure

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    SaaS Exit Deal Structure

    Key Points  When you decide that you want to close an acquisition, it is important that you structure a deal that not only works for you but that works for the buyer as well. It is critical that a deal is structured that reflects your interests and satisfies both parties, as this increases the chances

  • Requirements and Benchmark of Raising Capital

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    Requirements and Benchmark of Raising Capital

    Key Points  Before we dive in, check out the YouTube video below from our CEO and Founder, Alexej Pikovsky. Here he discusses what percentage of your business to give away at different funding stages, with a focus on seed and pre-seed rounds. Raising Capital in 2025 For SaaS companies, raising capital is a challenging but

  • Can I Buy Fire Sticks At Walmart?

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    Can I Buy Fire Sticks At Walmart?

    Key points No, Walmart doesn’t sell Amazon Fire TV Sticks or any other Amazon products. This also applies to Amazon gift cards. Walmart never officially explained why they stopped marketing Amazon products, but it’s most likely because of the growing competition between these two retail giants. You can find Amazon Fire Sticks in many other

  • Vape SEO in 2025: Boost Your Sales with Expert Vaping SEO Services

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    Vape SEO in 2025: Boost Your Sales with Expert Vaping SEO Services

    Key Points Introduction What if you had a magic wand that turns clicks into cash? The U.S. e-cigarette and vape market is expected to grow at a compound annual growth rate (CAGR) of 30.6% by 2030 [1], with some research suggesting it will be worth around $170B. In other words, there has been no better

  • Best Cities to Raise Capital In

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    Best Cities to Raise Capital In

    Key Points  What are the best cities worldwide to raise capital? This article alphabetically lists 18 of the best places globally where you can effectively raise capital for your company. Austin, Texas, USA Beijing, China Boston, Massachusetts, USA Chicago, Illinois, USA Delhi, India  Dublin, Ireland  Los Angeles, California, USA London, UK Miami, Florida, USA New

  • 30+ Websites Like Alibaba

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    30+ Websites Like Alibaba

    Key points Alibaba is one of the largest online commerce companies in the world. The platform offers its services to hundreds of millions of buyers and hosts millions of retailers and businesses on three websites: Taobao, Tmall, and Alibaba. Its popularity is based on providing a lot of products at the lowest price on the

  • SEO Services for YouTube: The Best Way To Grow Your Channel

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    SEO Services for YouTube: The Best Way To Grow Your Channel

    Read NUOPTIMA’s article on elevating YouTube video rankings to increase audience pipelines through SEO. We offer a FREE 30-minute consultation call if you are interested in hiring a savvy SEO agency that can help turn your YouTube channel into a success.    Key Points To understand the gist of YouTube SEO, one must recall the meaning

  • How to Attract Customers From YouTube

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    How to Attract Customers From YouTube

    Key Points: Why is Video Content Good for Lead Generation? YouTube is the origin of video content, and over the years, it sparked the likes of Instagram and TikTok’s video-first algorithms. Yet, YouTube remains the home of video and still proves to be a low-cost marketing tool for attracting customers, thanks to its vast audience.

  • TikTok Research and Analytics Tools 

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    TikTok Research and Analytics Tools 

    How to do TikTok analytics? How to research trends on TikTok? Discover the best apps for TikTok marketing in this guide from NUOPTIMA.