Adrijana Palatinus
Author: Adrijana Palatinus
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Squarespace vs Wix SEO
Read this article by SEO agency NUOPTIMA and book a free 15-minute discovery call to explore with our expert team how we can effectively improve the SEO of your website. Key Points What are Squarespace and Wix? Squarespace and Wix are two of the most popular options for website building. Website builders allow you to…
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How Much Do LinkedIn Ads Cost in 2025?
You might be aware that an online auction mechanism sets the cost of advertising on LinkedIn. But did you know that your ad may not be shown even if you have the highest bid? This blog article will review how LinkedIn advertising works and which budget you’ll need to advertise successfully on LinkedIn this year.…
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13 Twitter Ads Examples – Best & Worst Ranked
On Twitter, things happen quickly. A single Tweet has a four times shorter shelf life than, for example, Facebook content. As a result, it would be disastrous to use the same direct-response techniques from AdWords. So, before you start crafting your ad, learn about the keys to success on Twitter. We evaluated 13 Twitter advertising…
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Search Engine Optimisation for Manufacturers
If you run a manufacturing company, your business operations focus on making products, selling them, and improving the quality of your products. But there’s one thing many manufacturers miss: reaching more customers. This can be challenging, especially if you’re selling niche products or have a small advertising budget. Back in the day, manufacturers could rely…
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YouTube Statistics and Data: 23 Important Facts for 2025
YouTube is one of the most visited websites globally and is a household name in the world of social media. This article will reveal the latest enlightening YouTube statistics and how it stacks up in 2023. Some of the facts will answer the following: 6 Fun YouTube Statistics In 2022, YouTube generated annual revenue of…
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Social Media App Marketing: Top Strategies to Boost App Downloads & Visibility
Social media is a powerful tool for app marketing, especially if you’re just starting. It can help your start-up reach a large and diverse audience, showcase your app’s unique value proposition (UVP), generate buzz and engagement, drive traffic and conversions, and build a loyal community of users. But how do you effectively leverage social media…
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Webflow vs WordPress SEO
Key Points Webflow quickly got the nickname “Apple” of website development, and WordPress became the “Android”. This comparison and “rivalry” is based on Webflow being the “easy to use”, “aesthetic” and “low maintenance” platform when compared to the household name that is WordPress. One of the main differences (apart from design, functionality, hosting, etc) lies…
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What Is The Difference Between Content Marketing and SEO?
Looking for top-quality SEO services? Book a free consultation with us and tell us your needs. Key Points Content Marketing and SEO: Which Should You Choose? When it comes to communicating with a targeted audience, content marketing and Search Engine Optimisation (SEO) are two popular and remarkably effective strategies. Content marketing involves creating and disseminating…
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SEO for Marketplace: Effective Tactics to Increase Visibility
With 80% of Americans having purchased something online in the past month alone, appearing in the top positions in SERP gives you unique opportunities to increase your revenue. [1] But what exactly is SEO for marketplaces, and why is it different from traditional website SEO? How can you ensure your marketplace stands out in search…
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How is Ranking Different When Comparing PPC vs. SEO?
Did you know that organic search results need to pass over 200 ranking factors before Google considers showing them in the SERPs?[1] Do you also know that a website’s position in the sponsored ad section is primarily influenced by the highest bidder and partially by your Ad Rank?[2]. So the question is, “How is ranking…
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Technical SEO vs Content SEO: What’s the Difference?
An effective SEO strategy combines both technical SEO and content SEO. Why? You can have the highest-quality content, but if your website lacks technical optimization, nobody will read it. If your website has great technical performance, but the content you publish sucks, Google and readers will punish you with low engagement and even lower visibility. …
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How to Outrank Industry Giants at SEO
Are you a new website, competing with a marketing giant in your industry? They are probably outspending you (and other competitors) on Google Ads and hoovering up all the traffic in organic searches. You’re probably thinking that it’s just not worth doing SEO. How will you compete against these industry giants? We’ve all been there;…